Jacqui Mann – Podcast, Enthused Entrepreneur
Jackie owns a specialist HR Business providing HR support and also a brand new business called Entrepreneurial Women where she helps to coach, train and inspire entrepreneurial women.
I think my favourite inspirational quote has to be by Marianne Luton, “Our deepest fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure”. I find a lot of people aren’t frightened to do something in case they fail, but in case they are successful. For me, I always think no… I really want to do the best that I can and I do deserve to be good at what I do.
My biggest learning curve has been just how important to my business my database is. With Infusionsoft you can hold so much information in there about each contact and it really is the most important thing in your business without a doubt. Our targeted emails aren’t always sales related, we have found that if we send out regular updates on changes to employment law and other relevant information this stands us in good stead to be seen as the Industry leading expert and that is really important. I don’t know how I’d do it all without Infusionsoft.
My a-ha moment was when I launched my HR Business Franchise. We hadn’t had Infusionsoft very long then and so it was all still new. I put an advert in a trade magazine and had no idea what the response would be. I set up a campaign within Infusionsoft so that from the advert they would go to the website, fill in an opt-in form and then they’d be able to download the ‘9 things you need to know about franchising’. I would then get a notification to call them and follow up. If I deemed them suitable, they would then get tagged so they entered the next campaign where they would get invited to come to one of our discovery days. The day the magazine went on sale, in the first 15 mins I was getting emails to say that people were filling in the opt-in form and I thought wow this is amazing!
Mine happened last year when we moved in to our dream house. I was able to do that because of all the hard work I have put in to my business. Our house is our dream and what we’ve always wanted and I hope we’ll stay here forever.
We’ve got lots of exciting things going on and coming up. With Entrepreneurial Women we’ve got one to one coaching with me to help them set their goals and drive their businesses forward. We also talk about what success looks like to them because quite often my clients haven’t thought about this at all. I’m also planning on starting Mastermind Groups for Entrepreneurial Women and I’m looking at launching a new online product which is also very exciting! On the HR side of the business we are launching a new HR Membership site where we have different levels of support or you can use us as your complete outsourced HR department. To bring in leads we’ve created a new video series which is downloadable in 4 parts, 2-4 are after opt-in of course! And then they get a series of other emails and opportunities.
Being Held Back
I think the biggest thing that holds people back is a lack of confidence in themselves. You need to find out what you want to achieve and how you can do that. There’s so many people out there who can help you and you don’t have to be an expert in every single thing.
Best Business Advice
From the beginning I was one for detail and getting everything right before launching something. But that’s a massive risk because what if no-one buys it? So now I have all the marketing set up and ready for a new product, and that’s where I start. And if people buy then great I have a deadline to get the product ready, but if they don’t then I’ve not wasted my time and money and in fact there will still be time to do things.
My best habit is my focus time. I take a whole day out and work from home and really work on marketing my business. I think the change of scenery means I can focus from a different viewpoint. It’s not always about what’s going to bring in extra money, but also about what will add value for our clients, and therefore keep them as a client. Those focus days are great and really help my business move forward.
Tools of the trade
Since we’ve started using Infusionsoft, I’ve used the Squeeze Page Toolkit which I have found is really good for me. It’s very simple, even I can use it! It gives me my opt-in boxes and forms which have proved invaluable.
Emyth by Michael E Gerber. It explains all of the things you need to do in your business!
Anyone starting on their Infusionsoft Journey I would tell them to get a very simple opt-in campaign set up. When I started Entrepreneurial Women, I asked some Entrepreneurial Women I knew to give me some secrets to their success. I ended up with 18 so I created a downloadable document. We did Facebook ads, so people would click on that, fill in the opt-in form, download their 18 secrets document and they would be added to my list! Within a few weeks we had over 300 people on our list. So it’s great when you are starting from scratch. I would also recommend they get some advice from someone like Jumpworks because there’s so many amazing things it can do that you may not find yourself. If you don’t get advice from the beginning you might think it’s far too complicated when it really isn’t you just need a helping hand to get going.
Links & Resources
Squeeze Page Toolkit
E-myth book by Michael E Gerber
You will learn
Why it’s important to segment your database
The benefits of knowing your niche, your audience and the power it gives you
Setting goals and then re-setting them
Some great Infusionsoft campaign ideas you can start implementing today
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