ABOUT THIS PODCAST 🔗
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Hosts:
Update frequency:
every 9 days
Average audio length:
20 minutes
Guest interviews
Has sponsors
English
United States
147 episodes
since Nov. 1, 2023
episodic
LATEST EPISODE 🔗
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All that time and energy you spend trying to create perfect video is an absolute waste. The people watching your videos don't want perfect; they want content that's relevant to them. In this solo episode, I share what viewers want from your videos: tips, techniques, insig…
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Search past episodes of Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs.
PREVIOUS EPISODES 🔗
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When people find out I teach video, they assume that means recording, editing, and getting comfortable on camera. And it does. But there's a second thing I do that surprises people every time: I help them figure out what videos to make, who they're for, and what they&apos…
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Creating social media video doesn’t have to be complicated. But you probably have questions about how to make it easier and more effective.
In this solo episode, I answer five of the questions I get asked most often about social media video, from getting comfortable on camera and c…
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If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you.
In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how…
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LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach.
In this solo episode, I share a few reasons why you should…
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If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music.
In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over …
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If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming.
In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templ…
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Your most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed cap…
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Currently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, a…
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Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content.
In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business wh…
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