ABOUT THIS PODCAST 🔗
How You Pictured It is for the dreamers, the doers, the visionaries — service-based small business owners who are great at what they do and want to spend more time actually doing it.
I’m Kate Hejde, website strategist and founder of Dear Kate Brand Strategy, and here we’ll talk about attracting clients who get it — who value your work and trust you enough to pay higher prices — without burning out or sacrificing your life to your business.
You’ll learn how to clarify your message, position your offers, build a strategic website, use SEO and AI wisely, and create marketing that keeps working even when you’re off the clock.
Because your business should support your life — not bend and break it.
Find more at dearkatebrandstrategy.com
I’m Kate Hejde, website strategist and founder of Dear Kate Brand Strategy, and here we’ll talk about attracting clients who get it — who value your work and trust you enough to pay higher prices — without burning out or sacrificing your life to your business.
You’ll learn how to clarify your message, position your offers, build a strategic website, use SEO and AI wisely, and create marketing that keeps working even when you’re off the clock.
Because your business should support your life — not bend and break it.
Find more at dearkatebrandstrategy.com
Hosts:
Update frequency:
every 36 days
Average audio length:
18 minutes
Guest interviews
English
United States
72 episodes
since Jan. 13, 2022
episodic
LATEST EPISODE 🔗
DIY your website or hire a designer? The right answer depends on your business stage—not your confidence.
For service-based business owners debating DIY vs hiring a website designer, this solo episode breaks down website strategy, copywriting, SEO, and the 6 roles behind a site that actually conver…
SEARCH PAST EPISODES
Search past episodes of How You Pictured It.
PREVIOUS EPISODES 🔗
Think you have to wait for your slow season to start your website?
Not true.
Your best website doesn’t actually start in Showit (or Squarespace… or WordPress).
It starts way earlier — in the middle of your everyday client work.
In this episode, I’m sharing 7 simple things you can prep now — even if…
In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dr…
Five Essential Questions Your Homepage Must AnswerYour homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make s…
Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-…
Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should.In this episode, I’ll break down:✅ Why brand cons…
If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish you…
Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m bre…
In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!…
In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and e…
Disclaimer: The podcast and artwork embedded on this page are from Kate Hejde, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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