ABOUT THIS PODCAST 🔗
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.
Hosts:
Update frequency:
weekly
Average audio length:
38 minutes
Guest interviews
Has sponsors
English
United States
138 episodes
since Feb. 4, 2023
episodic
LATEST EPISODE 🔗
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.
Chris shares how their team went from struggling with …
SEARCH PAST EPISODES
Search past episodes of The Deep Specialization™ Podcast.
PREVIOUS EPISODES 🔗
What if one relationship could unlock a hundred new clients for your agency?
In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencers.
You’ll learn why 90% of buyers choose f…
In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with everything, you’re actually holding your agency back. The path to authority, recognition, and tr…
If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson.
But here’s the challenge: most agency owners freeze when it comes to structuring sales compensation. That’s why in this episode, we break down a five-part sales compensation playbook …
What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles everything.
In this episode of Coffee with Corey, Corey sits down with Peter, a 12-year agency owner who’s built an 18-person team, scaled past seven figures, and …
Your agency isn’t growing as fast as it could not because of talent, but because you haven’t specialized deeply enough. In this episode, Corey Quinn breaks down his proven 3-step Focus Finder system for choosing the right vertical market.
This is the exact framework that helped scale Scorpion from…
Most salespeople lose deals in the first five minutes, often without realizing it. Why? Because they fail to build trust fast enough. In this episode, Corey Quinn shares his Six-Slide Trust Multiplier, a proven framework that engineers trust early in the sales process, helping you double your close…
Most agencies struggle with sales because they fall into the generalist trap, saying “yes” to every client, creating inefficiencies, and burning out. In this episode, Corey Quinn reveals the deep specialization flywheel that flips the script helping you attract premium clients, scale with systems, …
After over 100 episodes, The Deep Specialization Podcast wraps its journey with a powerful finale, a curated highlight reel featuring some of the most impactful voices in the agency world. In this special episode, host Corey Quinn revisits key moments from six standout interviews to answer the cent…
Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d
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Disclaimer: The podcast and artwork embedded on this page are from Corey Quinn, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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