FIR Interviews

FIR Interviews
By FIR Interviews
About this podcast
The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.
In this podcast
Latest episodes
Oct. 27, 2017
How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future due to advances in technology? These... Continue Reading → The post FIR on Higher Education #67: How Professors Should Use Communications Tools to Enhance the Student Experience appeared first on FIR Podcast Network.
Oct. 19, 2017
Voice will be the interface to everything. Searching “voice technology” on Google News produces headlines like “Why voice technology is a marketer’s new best friend,” “Voice technology will change your relationship with consumers,” “Kayak sees potential with voice technology-assisted bookings,” and “Google goes all in on voice first with its latest product.” The Mayo Clinic has a reputation for experimenting early with new and emerging technologies, both in medicine and in delivering information to and engaging with patients and healthcare consumers. Mayo dove into social media when most hospitals and other healthcare organizations were avoiding it over fears about regulatory compliance and patient privacy. So many hospital communicators got in touch with Mayo to learn about its social media activities that it established the Mayo Clinic Social Media Network to support the industry’s use of social media. It’s no surprise, then, that the Mayo Clinic has been an early adopter of smart audio, the voice technology that underlies the Amazon Alexa platform, Google Home, and other Artificial Intelligence-based systems that enable appliances like speakers to interact with people through natural language. Mayo first entered the space with its Mayo Clinic Radio News Minute, available for Alexa users to add to their Flash Briefing. Now, the Clinic has introduced an Alexa First Aid skill, which “provides you with self-care instructions for dozens of everyday mishaps and other situations and provides quick, hands-free answers from a trusted source.” In this FIR Interview, Shel Holtz talks with Dr. Sandhya Pruthi, the Mayo Clinic’s chief medical editor and associate medical director for Content Management and Delivery, and Jay Maxwell, senior director of Health Information, about the development of the skill, how it works, how they measure its effectiveness, and their approach toward preparing for a voice-enabled world. The interview includes a brief demonstration of the Clinic’s Alexa skill. About our conversation partners Dr. Sandhya Pruthi received her M.D. degree from the University of Manitoba, Canada in 1990, and completed a Family Medicine residency at the Mayo Clinic in 1994. She was the Director of the Breast Diagnostic Clinic at Mayo Clinic in Rochester, MN from January 2002 to July 2010.  She is a Consultant in the Department of General Internal Medicine and a Professor of Medicine.  Dr. Pruthi’s research area is in breast cancer prevention. Her clinical expertise is the management of women at increased risk for breast cancer and providing pre-operative counseling to women newly diagnosed with breast cancer. She is the Mayo Clinic principal investigator on several national breast cancer prevention and biomarker trials aimed at reducing the risk of breast cancer. She has collaborated in other women’s health trials studying complementary and alternative therapies for the management of menopausal symptoms and improving the quality of life of breast cancer survivors. Dr. Pruthi is the Chief Medical Editor and Associate Medical Director for Content Management and Delivery for Global Business Solutions. She is an Associate Medical Director for Development and physician partner in the Center for Innovation at Mayo Clinic. Dr. Pruthi is a board member of the National Consortium of Breast Centers (NCBC). In his role as senior director of health information, Jay Maxwell oversees content development for Mayo Clinic’s Global Business Solutions.
Oct. 11, 2017
According to its website, Diva Tech Talk “is a specialized communication channel highlighting women doing wonderful things in the technology arena by creating podcasts from interviews with successful female individuals in the field and covering various technology events.  It was created to inform and inspire women of all ages to succeed in professional and life missions that are technology-driven.” The podcast has also won Clarion Awards from the Association for Women in Communications in 2017 and 2016. In this FIR Interview, Shel Holtz spoke with Diva Tech Talk co-founder and host Nicole Scheffler about the show’s origins, its goals, and life as a female engineer in a male-dominated industry (and what communicators can do to help change that). Connect with Nicole at @Tech_Nicole. Follow the podcast at @DivaTechTalks. About our conversation partner Nicole Scheffler has been a Systems Engineer and has worked across business units within Cisco for over 12 years.  She has created her own job rotation program serving across vertical as a sales engineer, in Technical Marketing, and as a Security focused Consultant.  Currently, she proudly serves the Cisco partner community as a consulting engineer.  She holds a Masters degree in Information Technology and several Cisco certifications.  She has also been an Adjunct Professor at Davenport University and Lansing Community College in various networking and security courses.  Nicole also highlights other women in tech with her Diva Tech Talk podcast and has started two community organizations for technology locally.  She loves live music and spending time with her family outdoors. About our sponsor Thanks to Ragan Awards for sponsoring this episode. Use the code INTERVIEWS to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The final deadline is Oct. 25. * The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications, and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8. * The 2017 Ace Awards which honors individual PR practitioners, in-house teams, and agencies. The early bird deadline is Oct. 27. Visit Ragan.com/Awards to enter.
Oct. 6, 2017
There is a lot of advice out there, and although a lot of it comes from kindness and people just trying to help, this episode strives to debunk myths and tell the truth about some of the most common career tips given out these days.Continue Reading → The post Episode 124: 5 Career Tips that are Actually False appeared first on FIR Podcast Network.
Sept. 14, 2017
Blockchain, says Phil Gomes, has developed enough and is so imminent a factor in multiple dimensions of business, that communicators no longer have an excuse to ignore it. The landscape is filled with startups seeking to solve long-standing business problems and disrupt current business processes in everything from payments to identity and reputation, from data analytics to data provenance, from the financial services infrastructure to supply chains. Communicators will be explaining the dramatic changes their employers or clients are going through because of blockchain — both the opportunities they are leveraging and the disruption blockchain is inflicting on them. But blockchain will have a direct impact on communication processes and tools, as well. There are blockchain startups focused on media, advertising, and social networks. Gomes, senior vice president of U.S. B2B Digital at Edelman, has been studying blockchain and its impact on PR, marketing, and communications before most of us had ever heard the word. He recently authored a white paper, “Blockchain Technology: The Marketing Value of Digital Permanence,” published by the American Association of Advertising Agencies (AAAA). The paper makes a case for marketing and communication use of blockchain and introduces readers to some of the startups whose work will affect the way communication work gets done. In this FIR Interview, host Shel Holtz talks with Phil about the paper and other dimensions of blockchain that will soon be part of communication workflows and processes. Connect with Phil on Twitter at @PhilGomes. FIR Interviews are sponsored by Thornley Fallis, the public engagement specialists. If you are looking for tools and up to date techniques to engage with your community, Thornley Fallis can help. Find them at thornleyfallis.com. About our conversation partner: Phil Gomes is a senior vice president of U.S. B2B Digital at Edelman. He has more than 20 years of experience in promoting and integrating new and emerging technologies, working in Silicon Valley, Los Angeles, and Chicago, where he currently resides. He is a founding fellow and advisory board member for The Conference Board’s Society for New Communications Research and the director of communications for the Chicago Blockchain Center, a public/private partnership. Phil has been exploring blockchain technology since 2014, open source software since 1994, and keeps a clandestine Linux machine under his desk at work, because reasons.
Sept. 13, 2017
Employee advocacy (or ambassador) programs once were rare; the companies that offered them were the subjects of interviews (like this one on FIR Interviews back in 2012, with Sara Folkerts talking about the Sprint Ninjas program). Today, it seems like most companies have one and those that don’t are planning one. Actually, that’s what the data says, too. Jen McClure, CEO of JEM Consulting and Advisory Services, has released the results of JEM’s second annual State of Employee Advocacy Survey.  In this FIR Interview, host Shel Holtz talks with Jen about the connection between employee advocacy and social selling, whether employees who participate in an employee advocacy should have their involvement reflected in their performance evaluations, the role of advocacy amplification apps (and whether they can constitute an entire advocacy program), and some of the challenges of maintaining enthusiasm among ambassadors once a program is up and running. You can get more information in the press release covering survey highlights. Jen is planning a one-day Conference Board seminar in which she will unveil the complete findings of the research, along with presentations by program leaders from 3M, Cancer Treatment Centers of America, FedEx, and Thomson Reuters. The seminar is set for Wednesday, September 27, at the American Management Association’s conference center in San Francisco. You can register here; use the code FS1. Connect with Jen on Twitter at @JenMcClure_JEM. FIR Interviews are sponsored by Thornley Fallis, the public engagement specialists. If you are looking for tools and up to date techniques to engage with your community, Thornley Fallis can help. Find them at thornleyfallis.com. About Our Conversation Partner Jennifer McClure is CEO of JEM Consulting, LLC. Prior to founding JEM, Jen was VP of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. She was Managing Director of Re:Imagine Group, a consulting firm focused on helping clients to re-­‐imagine their business models for the digital age; CMO of Redwood Collaborative Media, a start-­‐up focused on building professional online communities for technology professionals; and Managing Director of Albrycht McClure & Partners, a strategic marketing and communications consulting firm, specializing in serving high-­‐tech Silicon Valley start-­‐ups. She also held marketing, public relations and financial management roles at Ziff­‐Davis and Ketchum Public Relations.
Sept. 6, 2017
Measuring social media has been one of the biggest challenges organizations have faced. It has been the subject of countless blog posts, reports, studies, and books. There is even debate about what to measure; the International for the Evaluation and Measurement of Communication (AMEC) introduced a framework that suggests measurement methods for assessing public relations activity, intermediary effect, and target audience effect. Engagement has emerged as a key focus of social media measurement and is at the center of a new rating methodology introduced recently by the Technology Services Industry Association (TSIA). In a white paper written by Judith Platz and John Ragsdale, the TSIA asserts that more than half of its members are engaged in some kind of social listening or monitoring. The paper offers a means of turning the information that results from that monitoring into “a scorecard to understand how each customer’s social activity is promoting or detracting from the brand.” In this FIR Interview, host Shel Holtz spoke with Platz and Ragsdale about the motivation for developing the rating process and scorecard, the thinking behind low- and high-engagement activities, and how TSIA members (which includes the likes of Honeywell, Panasonic, NCR, Symantec, and Unisys) have responded to the rating. Note: The interview was recorded using WebEx’s recording utility. FIR Interviews are sponsored by Thornley Fallis, the public engagement specialists. If you are looking for tools and up to date techniques to engage with your community, Thornley Fallis can help. Find them at thornleyfallis.com. About our Conversation Partners Judith Platz is vice president of research, Support Services, for TSIA. During her over 25 years of customer support experience, she has been responsible for supervising and coordinating multiple functional, strategic, organizational development and technical work streams, including technical support, account management, business consulting, implementation management, and training. John Ragsdale is vice president of research, Technology and Social, for TSIA. His area of expertise is in creating strategies for improving the service operations and overall customer experience by leveraging innovative technology. Ragsdale drives TSIA’s highly regarded technology research agenda, delivering insightful,
Aug. 1, 2017
Most companies have jumped on the social media train. Some even have plans to deal with the issues that arise when something goes awry. Those plans, though, are most often kept in the marketing or social media departments. The company’s risk manager (or whichever department manages risk) is rarely looped in. Since most digital and social media involves third-party sites and doesn’t touch seem to touch the company’s own networks, IT is also often on the outside, other than playing a role in the development of standard computer usage policies. Yet the risks posed by the common use of digital and social media include several that social media and marketing teams typically don’t consider. In early July, JEM Consulting & Advisory Services released the results of a new study, 2017 State of Digital & Social Media Risk. In addition to not having all the right players at the table when developing processes and policies for digital and social media, too many companies don’t even have policies and even fewer conduct all-employee training. In this FIR Interview, host Shel Holtz spoke with Jen McClure, CEO of JEM, about the study. Jen presented a webinar to introduce the study results, which is also available. Connect with Jen on Twitter at @JenMcClure_JEM. About Our Conversation Partner Jennifer McClure is CEO of JEM Consulting, LLC. Prior to founding JEM, Jen was VP of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. She was Managing Director of Re:Imagine Group, a consulting firm focused on helping clients to re-­‐imagine their business models for the digital age; CMO of Redwood Collaborative Media, a start-­‐up focused on building professional online communities for technology professionals; and Managing Director of Albrycht McClure & Partners, a strategic marketing and communications consulting firm, specializing in serving high-­‐tech Silicon Valley start-­‐ups. She also held marketing, public relations and financial management roles at Ziff­‐Davis and Ketchum Public Relations.
July 19, 2017
What can be better than combining two of your passions to launch a new business? That’s exactly what David Meerman Scott did when he opened the doors of Signature Tones, which he describes as a “sonic branding studio” that he started with his partner, musician Juanito Pascual. The agency, which lets Scott apply his marketing skills to his love of music, creates sonic logos and original music designed to become as recognizable when heard as logos and trademarks are when seen. If the idea sounds (no pun intended) a little wishful, consider the Intel Inside tone, the NBC tone, and the sound Skype plays when you get a call. Even the Harvard Business Review has talked about the notion of what your brand sounds like, publishing in 2014 that the practice is also known as “sound branding” and “acoustic branding. According to the article, “Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality — a language that gets expressed across all touch points, from the web and apps to trade shows to TV to the retail environment and even the product itself.” The article also notes that the French national railway, SNCF, which cared “an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.” With audio consumption on the rise — through podcasts; audio digital assistants like Siri, Google Assistant, and Cortana; and the rise of smart audio like the Amazon Alexa and Google Home — the opportunity to make an impression and create an instant connection between a sound and a brand is growing more and more important. In this FIR Interview, host Shel Holtz talks with Scott about his inspiration for the company, the process he and Pascual use, a case study from one of their early clients, and some of the uses for sonic branding that probably haven’t occurred to you yet. FIR Interviews are sponsored by Thornley Fallis, the public engagement specialists. If you are looking for tools and up to date techniques to engage with your community, Thornley Fallis can help. Find them at thornleyfallis.com. About Our Conversation Partner In 2002, David Meerman Scott left big company life and began writing books, speaking at conferences and events, and serving on advisory boards of organizations including HubSpot, where he also servse as Marketer in Residence. His current portfolio of advisory clients also includes Mynd, Expertfile, YayPay, RISEcx, Set The Set, VisibleGains, SlapFive, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount. He is the author or co-author of 10 books – three are international bestsellers. David is best known for The New Rules of Marketing & PR, now in its 5th edition, which has been translated into 26 languages from Albanian to Vietnamese, with over 375,000 copies sold so far. He also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, and his newest, The New Rules of Sales & Service.
July 8, 2017
Measurement standards have been available to the public relations community for some time. Only recently has the Institute for Public Relations assembled a group to establish a similar set of standard for assessing the effectiveness of employee communications. On June 30, FIR host Shel Holtz moderated a discussion featuring Sean Williams, who coordinated the group’s efforts, and three other communication measurement thought leaders: Katie Paine, Angela Sinickas, and Ryan Williams. The robust discussion reflects the challenges of trying to set measurement standards for an activity as inconsistently practiced as employee communications. Among the points of contention that emerged in the conversation: the appropriate categories for various metrics and the items that belong in each category, whether outputs (such as intranet posts or emails sent) should be measured, and the distinction between metrics that predict future employee behaviors and those that look at past behaviors. We have been given permission to share the preliminary document produced by the group; you can download it here in its pre-publication format. The list of proposed standards and their definitions, extracted from the document, appears below: FIR Interviews are sponsored by Thornley Fallis, the public engagement specialists. If you are looking for tools and up to date techniques to engage with your community, Thornley Fallis can help. Find them at thornleyfallis.com. About our interview guests: Katie Delahaye Paine, aka The Measurement Queen, has been a pioneer in the field of measurement for three decades. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit:Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award. Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Angela Sinickas, founder of Sinickas Communications, which has worked with companies, organizations, and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations and worked as a senior consultant and practice leader at Hewitt and Mercer. She is the author of a manual, How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 50+ articles in professional journals can be found on her website,www.sinicom.com. Her work has been recognized with 20 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University. Ryan Williams specializes in internal communications, research, and leadership development. He has a passion for servant leadership and shares the positive impact it can have on the lives of...