Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane
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Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane
Listen Score
LS 32
Global Rank
TOP 5%

ABOUT THIS PODCAST 🔗

The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

Careers
Books
Marketing
Entrepreneurship
Business
Hosts:
Update frequency:
every 4 days
Average audio length:
26 minutes
Guest interviews
Video podcast
English
United States
117 episodes
since Aug. 5, 2024
episodic
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IN THIS PODCAST 🔗

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LATEST EPISODE 🔗

Career Reinvention: What Happens When You Outgrow the Life You Built with JJ Flizanes

Career Reinvention: What Happens When You Outgrow the Life You Built with JJ Flizanes

· transcript
What happens when you’ve done everything right, built a career, earned respect, collected the proof, and still feel restless? In this episode of the Author’s Edge, Allison Lane talks with JJ Flizanes about the quiet moment so many high-achieving women face when success no longer feels like enough. …
00:32:46
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PREVIOUS EPISODES

The Secret to Explaining What You Do Clearly with Allison Lane

The Secret to Explaining What You Do Clearly with Allison Lane

· transcript
Your message isn’t too nuanced, it’s just not landing. This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested. Allison shares a quick action you can take to rewrite your intro …
00:05:31
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Choose Your Publishing Path: Traditional vs Hybrid vs Self with Trena White

Choose Your Publishing Path: Traditional vs Hybrid vs Self with Trena White

· transcript
Publishing has never been more accessible. And somehow it’s never been easier to publish the wrong book.In this conversation on the Author’s Edge podcast, Allison Lane sits down with Trena White, CEO of boutique hybrid publisher, Page Two. We explain the three publishing paths - traditional vs self…
00:39:00
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How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

· transcript
If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table. In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust.You’ll learn the simplest way to reuse one proof point s…
00:07:06
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Digital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra Scaiano

Digital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra Scaiano

· transcript
Your reputation can be rock solid. And still, your online presence can make you look like a side hobby. On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities. You’l…
00:38:27
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Stop Avoiding Visibility: Stand Out Without Feeling Salesy

Stop Avoiding Visibility: Stand Out Without Feeling Salesy

· transcript
Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you. In this episode of The Author's Edge, host Allison Lane reframes visibility for people who hate performing online. Visibility is not self-promotion. It’s translation. You’ll learn how to…
00:02:51
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Grow on LinkedIn Without Posting Daily with Mandy McEwen

Grow on LinkedIn Without Posting Daily with Mandy McEwen

· transcript
Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day.LinkedIn and personal branding strategist Mandy…
00:35:39
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How Do I Write a Book If English Isn’t My First Language?

How Do I Write a Book If English Isn’t My First Language?

· transcript
If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English is…
00:07:16
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How to Plan a Career Pivot Without Starting Over with Shannon Russell

How to Plan a Career Pivot Without Starting Over with Shannon Russell

· transcript
You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re…
00:26:34
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How to Choose a Book Topic When You Have Too Many Ideas

How to Choose a Book Topic When You Have Too Many Ideas

· transcript
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.​ In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison La…
00:09:12
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Disclaimer: The podcast and artwork embedded on this page are from Allison Lane, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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