FMGRadio_Penelope Cox Show

FMGRadio_Penelope Cox Show
By FMG Radio
About this podcast
The Penelope Cox Show with host Penelope Cox on the FMG Radio Network, connecting her listeners with the premiere educators in digital marketing today.
In this podcast

FMGRadio_Penelope Cox Show

Penelope Cox

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Latest episodes
Jan. 17, 2014
var playerhost = (("https:" == document.location.protocol) ? "https://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/secure/" : "http://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "mp3/27B054D7-D4AE-52BC-EDCDAEB88BB78418.js?t="+(Math.random() * 99999999)+"' type='text/javascript'%3E%3C/script%3E"));  Episode 41 Gene Willis
Jan. 17, 2014
Penelope interviews Gene Willis Director of Marketing at Universal Uclick var playerhost = (("https:" == document.location.protocol) ? "https://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/secure/" : "http://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "mp3/27B054D7-D4AE-52BC-EDCDAEB88BB78418.js?t="+(Math.random() * 99999999)+"' type='text/javascript'%3E%3C/script%3E")); We're doing something different today.  We're having a "Career Day."  The Digital Revolution is changing our lives, and as a result, is having an affecton the Career Choices you now have available to you - and theCareer Decisions that you're making.During "Career Day"  we will connect you, and highlight for you, an individual who's having success in the Digital Space.  And, that can be as an Employee or as an Entrepreneur. We're doing "Career Day" for 2 reasons:1) To give you a better understanding of the Career Opportunties that are available to you in the Digital Space, and2) To connect you to the individuals & companies that are hiring in the Digital Space. Our guest, today, on "Career Day"  is Gene Willis - Director of Marketing at Universal Uclick. Gene & I open with talking about his company, Universal Uclick, and what Gene does on a day-to-day basis.As Director of Marketing,  Gene gets into the structure of his Marketing Department and the roles of the positions. We talk about the qualifications needed for each position on the marketing team, including their Internship, and what they look for when hiring. And, the importance of having writing skills, being able to "tell your story." Gene shares the importance of your own online presence & reputation. And, openly talks about his own career path within the Digital Space. Positions he's held, and how he's developed his skills. We touch on the role of education & skills needed when going after this career path. And, the importance of having mentors to achieve your success.We touch on Networking Resources and how to use social media to further your career moves.  And, we end with the Entrepreneur and opportunities available along with the importance of "betting on yourself."This is a very informative interview. A Must Listen. Enjoy our guest, Gene Willis - Director of Marketing at Universal Uclick
Jan. 17, 2014
Gene Willis Gene Willis is a lifelong resident of Kansas City, save 5 years away attending the University of South Carolina. Having been active in the Kansas City philanthropic and marketing/advertising industry since his college graduation in 1999. Willis has focused his career around entertainment and hospitality marketing and his charitable efforts around underprivileged children. Professionally, Willis has had the privilege for working for iconic brands such as Applebee's, AMC Theatres and its movie studio partners/film products, along with a major sports marketing architectural firm, HNTB. After spending 5.5 years in Film Marketing and creating partnerships with Entertainment Weekly, The Academy Awards and sports franchises (NFL, NBA, MLB, NHL, NCAA) for AMC Theatres, he became Director of Marketing at Andrews McMeel Universal's syndication company, Universal Uclick, in February 2012. He is responsible for relaying the brilliant stories of hundreds of comics and syndicated columnists to a new generation of enthusiasts. Properties include Calvin and Hobbes, Peanuts, Garfield, The Boondocks, Dear Abby and Miss Manners. As a child growing up in downtown Kansas City, KS, Willis was the product of wonderful mentors who uplifted him and seeks to "pay it forward" to others. His personal highlight of these efforts is his eight-year relationship with his "Little Brother" Mario (via the Big Brothers/Big Sisters program). In November 2012, Willis traveled to South Africa on a two-week mission/volunteer trip with the Oceans of Mercy charity, focusing on assisting children that are infected and affected by the HIV/AIDS epidemic in the country. The trip was to provide an early Christmas to both rural and shanty-town children in the Soweto and Transkei areas. This involvement was a part of his work as the Race Director for the charity's primary fundraiser, the Run For Mercy 5k/10k, which hosts over 1,300 participants annually. Willis is married to his wife of five years, Carrie, has two dogs and a love/hate relationship with running. He has completed three half-marathons and over three dozen 5k events. To Connect with Gene Willis & Universal Uclick (Division of Andrews McMeel Universal):Company Websites for Universal Uclick:www.AMUniversal.com  *Click onto the "Careers" tab top right to find out about employment opportunitieswww.UniversalUclick.comwww.GoComics.comFacebook:  www.facebook.com/gocomicswww.facebook.com/genewillisTwitter:  www.twitter.com/gocomicswww.twitter.com/genewillisLinkedIn:  www.linkedin.com/pub/gene-willis/4/b46/b0aGene's Direct Email:[email protected] Office Contact:Andrews McMeel Universal1130  WalnutKansas City, Missouri 64106816-581-7500Human Resources Direct Email:If you would like to apply please submit your resume to:  [email protected]    
Dec. 12, 2013
Penelope interviews Arvee Robinson  master speaker trainer, international speaker, and author var playerhost = (("https:" == document.location.protocol) ? "https://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/secure/" : "http://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "mp3/E52005F6-D4AE-52BC-EDCDFD83F7E0B2F9.js?t="+(Math.random() * 99999999)+"' type='text/javascript'%3E%3C/script%3E")); How can you use Public Speaking to Grow your Business? Attract more clients? Generate more leads?  Arvee Robinson is a master speaker trainer, international speaker, and author. She teaches business owners, service professionals, and entrepreneurs how to use public speaking as a marketing strategy. So they can attract more clients, generate unlimited leads, grow their businesses, and get their message out to the world. in our interview, Arvee starts right out answering how you can get more clients thru public speaking. She talks about the top 3 speeches all business owners must perfect to get business. And, the #1 is the - "Elevator Speech." Arvee shares how crucial this one tactic is for your business. We talk about the keys to being "Persuasive" in your speaking. And, the methods Arvee uses to find the words that help bond, connect you to your audience. We cover Top Tips for being successful with your public speaking. Even if you are the beginner who suddenly finds yourself upfront and having the responsibility for delivering a speech. Including a Great Technique for what to do if you lose your place/your thoughts in mid-stream. We continue with the pro's & con's of ToastMasters and where it belongs in developing your speaking skills. Arvee shares with us the Fear of Public Speaking and how huge this Fear is and how it has stopped so many people. Arvee is a firm believer that each and every one of us has a message to share, that only we can share to people, that can only hear it from us. And, if people continue to procrastinate in getting over that "fear," then that message could be taken away from them and given to someone else who can deliver it. That would be a crying shame. Arvee's calling is - "To prepare the platform for the messenger." Arvee continues, "It's time to get your message out to the world because there are people suffering who need to hear it." As a high-energy motivational speaker, Arvee has shared the stage with speaking giants, such as: Mark Victor Hansen, Loral Langemeier, Chris Howard, Adam Urbanski, Jill Lublin and many more. Her persuasive speaker training programs transform ordinary business owners into superstars in their industry. Enjoy this interview. Arvee shares a wealth of information. Master Speaker Trainer, International Speaker and Author - Arvee Robinson 
Nov. 22, 2013
Arvee Robinson Arvee Robinson teaches business owners, service professionals, and entrepreneurs how to use public speaking as a marketing strategy so they can attract more clients, generate unlimited leads, grow their businesses, and get their message out to the world. Arvee has delivered over 2000 speeches, 500 seminars and countless teleseminars. As a high-energy motivational speaker, Arvee has shared the stage with speaking giants such as Mark Victor Hansen, Loral Langemeier, Chris Howard, Adam Urbanski, Jill Lublin and many more. Arvee offers private coaching, workshops, home study courses and weekly teleclasses.  Her persuasive speaker training programs transform ordinary business owners into superstars in their industry. To Connect with Arvee Robinson for Public Speaking Training and Speaking Engagements:Company Websites:www.InstantProSpeaker.comwww.ChristianWomenSpeakersMovement.comwww.FreePublicSpeakingReport.comFacebook:  www.Facebook.com/ArveeRobinsonwww.Facebook.com/ArveeRobinsonFanPage Twitter:  www.Twitter.com/ArveeRobinsonLinkedIn:  www.Linkedin.com/in/ArveeRobinsonEmail Arvee:  [email protected] Phone:909-949-8527    
Nov. 22, 2013
var playerhost = (("https:" == document.location.protocol) ? "https://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/secure/" : "http://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "mp3/E52005F6-D4AE-52BC-EDCDFD83F7E0B2F9.js?t="+(Math.random() * 99999999)+"' type='text/javascript'%3E%3C/script%3E"));  Episode 40 Arvee Robinson
Sept. 19, 2013
Penelope interviews Aaron Thacker Social Media Manager for the Kansas City Convention & Visitors Association - Part 2 var playerhost = (("https:" == document.location.protocol) ? "https://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/secure/" : "http://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "mp3/310EC0D1-D4AE-52BC-EDCD6973DE705CBA.js?t="+(Math.random() * 99999999)+"' type='text/javascript'%3E%3C/script%3E")); We're doing something different today. We're having a "Career Day" The Digital Revolution is changing our lives, and as a result, is having an affect on the Career Choices you now have available to you - and the Career Decisions that you're making. During "Career Day we will connect you, and highlight for you, an individual who's having success in the Digital Space. And, that can be as an Employee or as an Entrepreneur. We're doing "Career Day" for 2 reasons: 1) To give you a better understanding of the Career Opportunities that are available to you in the Digital Space, and 2) To connect you to the individuals & companies that are hiring in the Digital Space. Our guest, today, on "Career Day" is Aaron Thacker. At the time of this interview he worked in the Hospitality Industry, as Social Media Manager for the Kansas City Convention & Visitors Association. As a side note, you'll be interested to know, that Aaron continues his own career moves within the Digital Space, and has accepted a position with The Richards Group out of Dallas, continuing his work in Digital Strategy and Social Media. Aaron & I open with talking about the KCCVA in general, their mission & area of responsibilities. Then, as Social Media Manager, Aaron shares what his day-to-day responsibilities are. We get into the structure of their Marketing Department and the roles of some of the positions. We talk about the qualifications needed for a Social Media Manager's position and what they look for when hiring. We cover questions that are being asked during the interview process. And, the importance of having writing skills. Aaron shares the importance of your own online presence & reputation. And, openly talks about his own career path within the Digital Space. Positions he's held, and how he's developed his skills. We touch on the role of education & skills needed when going after this career path. Then, Aaron covers Networking Resources and how to use social media to further your career moves. We also cover the Structure of the Social Teams and positions to pursue. And, we end with the Entrepreneur and opportunities available along with suggested support groups. A Must Listen. Enjoy our guest, Aaron Thacker - Social Media Manager for the KCCVA
Sept. 19, 2013
var playerhost = (("https:" == document.location.protocol) ? "https://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/secure/" : "http://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "mp3/310EC0D1-D4AE-52BC-EDCD6973DE705CBA.js?t="+(Math.random() * 99999999)+"' type='text/javascript'%3E%3C/script%3E"));  Episode 39 Aaron Thacker
Sept. 12, 2013
Penelope interviews Aaron Thacker Social Media Manager for the Kansas City Convention & Visitors Association - Part 1 var playerhost = (("https:" == document.location.protocol) ? "https://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/secure/" : "http://penelopecox.fmgradio.com.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "mp3/CA990E55-D4AE-52BC-EDCD24F3ADDB73B1.js?t="+(Math.random() * 99999999)+"' type='text/javascript'%3E%3C/script%3E")); We're doing something different today. We're having a "Career Day" The Digital Revolution is changing our lives, and as a result, is having an affect on the Career Choices you now have available to you - and the Career Decisions that you're making. During "Career Day we will connect you, and highlight for you, an individual who's having success in the Digital Space. And, that can be as an Employee or as an Entrepreneur. We're doing "Career Day" for 2 reasons: 1) To give you a better understanding of the Career Opportunities that are available to you in the Digital Space, and 2) To connect you to the individuals & companies that are hiring in the Digital Space. Our guest, today, on "Career Day" is Aaron Thacker. At the time of this interview he worked in the Hospitality Industry, as Social Media Manager for the Kansas City Convention & Visitors Association. As a side note, you'll be interested to know, that Aaron continues his own career moves within the Digital Space, and has accepted a position with The Richards Group out of Dallas, continuing his work in Digital Strategy and Social Media. Aaron & I open with talking about the KCCVA in general, their mission & area of responsibilities. Then, as Social Media Manager, Aaron shares what his day-to-day responsibilities are. We get into the structure of their Marketing Department and the roles of some of the positions. We talk about the qualifications needed for a Social Media Manager's position and what they look for when hiring. We cover questions that are being asked during the interview process. And, the importance of having writing skills. Aaron shares the importance of your own online presence & reputation. And, openly talks about his own career path within the Digital Space. Positions he's held, and how he's developed his skills. We touch on the role of education & skills needed when going after this career path. Then, Aaron covers Networking Resources and how to use social media to further your career moves. We also cover the Structure of the Social Teams and positions to pursue. And, we end with the Entrepreneur and opportunities available along with suggested support groups. A Must Listen. Enjoy our guest, Aaron Thacker - Social Media Manager for the KCCVA
Sept. 12, 2013
Aaron has been doing Social Media professionally since 2008, managing social presence for such clients, as: Trump Hotel Collection, Marriott Resorts, Toyota Motor Sales USA/Scion, and for the Kansas City Convention & Visitors Association.