Small Business Marketing Advice in 5 Minutes

Small Business Marketing Advice in 5 Minutes
By John Lloyd-Hughes
About this podcast
The Small Business Marketing Advice in 5 Minutes podcasts are just 5 minutes in duration and detail every aspect of how the small business owner can market his or her business at little or zero cost.

They build into a complete reference library of marketing solutions and here are just a few of the topics our podcasts will be covering:

Calls to Action

Joint Ventures

Referrals

Social Media

Promotional Videos

Case Studies

The 80/20 Rule

Be an Expert

Webinars

Pricing Too Low

Free Trials

In plain terms the Small Business Marketing Advice in 5 Minutes podcasts will help you attract new customers, increase sales and generate more income.

Our next 3 podcasts will covering some proven marketing strategies that can be implemented in your business at 100% ZERO COST!!

You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5.

So that’s www.in5minutes.co.uk.

It’s been an absolute pleasure speaking to you.

Here’s to the journey ahead, increased incomes and thank you for listening.
In this podcast
Latest episodes
Oct. 19, 2015
Episode 006 Creating Events Hi this is John Lloyd-Hughes and welcome back to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me again today. Attracting new customers is something we all need to do no matter how busy we are. It’s the lifeblood of your business so in this episode we are going to look at a brilliant strategy that will help you increase your customer numbers. Today we are going to look at Creating Events. No matter what type of business you operate events are a great way to interact with current and prospective customers, promote your products and services and also position your business right at the top of your industry sector. Whereas Social Media can help you reach a wider audience online in-person events provide vital face-to-face contact with your customers and prospects. You may feel that creating an event is outside your comfort zone but I guarantee that if you start doing it to promote your business you will generate more customers, more sales and more income. Creating an event is not difficult at all. But just like any marketing activity you need a clear strategy to make it a success so let’s look at 5 key areas: What’s my goal? Event format Attendees Event timing Promotion Number one is knowing what you want to achieve from your event. Will you be targeting existing clients with a view to increasing their annual spend? Or are you purely looking to develop some new business opportunities? Personally I would recommend that you invite customers AND prospects. As we discussed in a previous podcast - it’s often more important what others say about you rather than what you say about yourself. And who better to promote your business to your prospects than your existing clients! The second aspect to consider is event format. Are you going to be presenting some news about your company? Or do you want a less formal style of meeting where people can mingle? What refreshments will you be providing on the day? Seated or standing? Thirdly – who are your perfect attendees? Once you have established your desired audience and have a preferred format in mind you can start drawing up a list of people you would like to attend. Remember this is about generating more business to increase income so invite people strictly on that basis. Certainly a sprinkling of long standing loyal customers will be brilliant for your event and you can literally let them do the talking to your prospects. Regarding which prospects to invite LinkedIn is fantastic for seeing if they are already connected to some of your customers. If they know each other online or better still personally your event will run like a dream. Conversations will flow and that’s how relationships develop. All you need to do is be the perfect host on the day. Number 4 is event timing. You have a list of invitees so what’s the best time to hold your event to ensure maximum attendance? Do you want the event to run in office hours? What about lunchtime and providing a buffet or would early evening be best. Be mindful of Bank Holidays or school holidays when people may be away or unable to attend. A really important tip here. Consider the date and time of your event carefully as the last thing you want to be doing is changing dates after people have already accepted. It can cause a drop off of booked attendees and does not convey professionalism. Number 5, which is absolutely key to the success of your event is PROMOTION. Having too many attendees is not an issue as you can hold your event on 2 different dates or even change the venue to accommodate more people on the day. But having too few attendees IS AN ISSUE – and obviously defeats the whole object of the strategy in the first place. So whatever you do don’t shy away from promoting your event for fear of having too many attendees. If you have planned ahead a simple solution is to invite people in batches so you can monitor the number of people accepting. That way if you do have to run your event on 2 different dates or at a bigger venue it’s far easier to manage. Initially I would recommend telephoning those customers and prospects you know followed by personalised emails for your invites which will give you a feel for response levels. If you achieve the numbers you want great. If not then social media is a great platform to create more awareness, particularly for generating new business opportunities. When handled properly events are a brilliant technique to market your company and engage with your existing and prospective clients. Make sure you are visible on the day to meet and greet every single person that walks through the door. People are coming to your event to make contact with you and the people behind your products and services so you and your staff need to be the perfect ambassadors for your business. LAST BUT NOT LEAST Remember and make sure all your staff fully understand the purpose of your event. You are cementing and creating new relationships to generate more sales, more customers and more income. In the next podcast we’ll look in more detail at how you can Create an Event That Drives Business. It’s been an absolute pleasure speaking to you again. You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5. So that’s www.in5minutes.co.uk. Here’s to the journey ahead, increased incomes and thank you for listening.
Sept. 4, 2015
Episode 005 Using LinkedIn Hi this is John Lloyd-Hughes and welcome back to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me again today.  Following on from the last episode about Social Media I thought it made sense to look at the most powerful online networking tool. So in this episode we are going to talk about LinkedIn. It would be impossible to cover LinkedIn in its entirety in 5 minutes but there are some really important basic elements that will help you generate engagement with a view to creating new relationships and new business opportunities. Without question LinkedIn is the single most powerful online new business generation tool available today. Ignore LinkedIn and you are literally throwing money away. Here’s an overview of the main sections. LinkedIn Profiles Your profile should describe you, your career history, education, interests and other related content you want to publish. You can also attach media files such as imagery and video. Having an engaging LinkedIn profile with imagery to attract is incredibly important. In essence this is your shop window so it needs to command attention and respect. Even adding screen grabs from your website will make you profile more interesting and appealing. A very common fault with many profiles is that the description under your name simply states your current position. For example: Business Development Manager at ABC Marketing. But that’s doesn’t say anything to the viewers of your profile. So use this space as an opportunity to tell everyone what values and benefits you provide to your clients. This is what I use on my own LinkedIn profile: Helping business owners attract new customers, increase sales and generate more income. Can you see the difference? LinkedIn Groups This is where professionals in the same industry or with similar interests can debate, share content, find answers, make business contacts and establish themselves as industry experts. This is the most important area of all. It’s where you contribute to discussions to gain traction with other group members to develop new relationships. Creating trust on LinkedIn is hugely rewarding and critical if you want to transform your connections into spending clients. LinkedIn Posts A brilliant publishing platform that allows you to publish more lengthy articles about your expertise and knowledge or professional interests. All your LinkedIn posts are automatically attached to your personal profile. This is an extremely valuable tool which allows you to demonstrate your worth and provides other LinkedIn users with an insight in to the value and benefit that connecting to you can bring. LinkedIn Projects This area gives you an opportunity to create a visible portfolio of work you have done for your clients including a hyperlink that can take viewers your website. Building a successful profile on LinkedIn is all about delivering credibility. Giving others the confidence, reason and desire to take a closer look at you and your services. What better way than show-casing the work you have created for others.  LinkedIn Recommendations  These are comments written by other LinkedIn members that commend you and your services. Viewers of your profile can see what others have said about your work so the best recommendations your own clients. It’s a very simple process and all the testimonials you receive will be attached to your LinkedIn profile for others to view. So get recommended by your clients. A question I am often asked is “So how should I use Linkedin?” Well in terms of strategy, just like any other marketing strategy, before deciding what’s best it’s important to understand your end goal. From my point of view, as I keep saying, all marketing activity should focus on generating more income so from a LinkedIn perspective just increasing your connections is not enough and in isolation will not deliver meaningful results. If you want to follow my strategy on LinkedIn which is to generate face to face meetings and generate new business opportunities here’s a great exercise you can try for yourself in 3 simple steps. 1. Choose 30 LinkedIn 1st connections you would like to meet in person.  2. Look at the LinkedIn Groups your 1st connections are members of and join those groups. Then start making regular contributions to some of the discussions to help create awareness of you as an individual. 3. The next step is to start contacting your 1st connections and suggest a face to face meeting at their convenience. HOWEVER - AND THIS IS REALLY REALLY IMPORTANT The reason for the meeting will simply be locality and synergy in the sense that you are members of the same LinkedIn Groups. At this stage there is no selling. The great thing about this exercise is that you can easily measure the results. Let’s imagine out of the 30 people you approach you get 3 face to face meetings. That’s a 10% success rate which beats cold calling hands down. But more than that. It tells you that you have to contact 30 people to generate 3 meetings. Now that you have that knowledge you can start setting goals for yourself to deliver the number of meeting you want. I will let you do the maths but guarantee that if you start using LinkedIn as described above to promote our business you will generate more customers, more sales and more income.  It’s been an absolute pleasure speaking to you again. You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5. So that’s www.in5minutes.co.uk. Here’s to the journey ahead, increased incomes and thank you for listening.  
Aug. 22, 2015
Episode 004 The Big Social Media Secret Hi this is John Lloyd-Hughes and welcome back to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me again. Today I am really, really excited and here’s why.   I am going to share:   THE SINGLE MOST IMPORTANT PIECE OF ADVICE YOU WILL EVER RECEIVE REGARDS CONVERTING YOUR SOCIAL MEDIA ACTIVITY INTO NEW CUSTOMERS WHO WILL SPEND REAL MONEY WITH YOUR COMPANY. This is so important that I am actually going to repeat what I am about to share with you: THE SINGLE MOST IMPORTANT PIECE OF ADVICE YOU WILL EVER RECEIVE REGARDS CONVERTING YOUR SOCIAL MEDIA ACTIVITY INTO NEW CUSTOMERS WHO WILL SPEND REAL MONEY WITH YOUR COMPANY. This single piece of advice is applicable ALL PLATFORMS including Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Tumblr and Instagram. But before I share what every Social Media company doesn’t want you to know we need to look at why Social Media is so important to you and your business. Firstly it’s free. And it doesn’t get cheaper than that. But is anyone watching, reading or listening? Well here are some simple stats to demonstrate beyond doubt that there is a massive audience ready and waiting for you to tap into: Facebook has a staggering 1.4 billion users Twitter and LinkedIn both have over 300 million users Pinterest has over 250 million users Google Plus has over 300 million users Tumblr has over 400 million users Instagram has over 300 million users Add those numbers up and you have an audience in excess of 3 billion people! Of course when you relate that directly to you and your business not everyone is a potential customer and here’s exactly where the problem lays and precisely why Social Media has been labelled as “the best work avoidance tool on the planet”. The Social Media companies want us to get wrapped up in numbers. They’re constantly shouting about how many users they have. That’s THEIR end goal – to increase users. That’s how they generate their revenues. But what about you? At this point I want to remind everyone why I am talking and you are listening. All marketing activity needs to generate additional income. Nothing more. Nothing less. And using Social Media properly can deliver exactly that. BUT WHAT YOU ARE DOING RIGHT NOW WILL NEVER PROVIDE THE FINANCIAL RETURNS YOU ARE DREAMING ABOUT.     If you already have a social media strategy what I am about to share with you will turn that on its head.  And if you don’t have a Social Media strategy that’s even better as you can implement the RIGHT one from day one. We have already established that Social Media provides a massive audience but that also creates a huge issue. The audience is so vast, even after you crunch the numbers down to users that are genuine prospects for your business, that you will not give them the respect and value you should. Let me explain by looking at 2 very different situations: Let’s say your Social Media channels provide you with 10,000 genuine prospective customers. Wow. That loads of people. You only need to convert 1% and that’s 100 new customers. Easy. Except of course we all know it’s never quite that simple. Your natural inclination will be to think you have so many prospects to approach that it doesn’t really matter how you do it. So subconsciously you have already devalued each and every one of those 10,000 prospects. Now let’s say that your Social Media channels only provide you with 10 genuine prospective customers. How would you value those prospects now? And how much consideration would you give before approaching them for fear of wasting the 10 and then what? Don’t fall in to the numbers trap. Whether your pot of prospects is 10,000 or 10 treat them as individuals. They the lifeblood of your business so give each and every one 100% respect. So how do you do that? What strategy do you need to adopt to turn your Social Media prospects into spending customers? Well here’s THE SINGLE MOST IMPORTANT PIECE OF SOCIAL MEDIA ADVICE YOU WILL EVER RECEIVE. In just 6 words: TAKE THE CONVERSATION OFF THE PLATFORM Accumulating friends, followers or connections may be good for your ego but it’s never going to impact significantly on your bottom line. Social Media is brilliant at providing an audience but if you want to attract real new customers to develop additional income you MUST continue your conversations off LinkedIn, off Facebook, off Twitter and engage on a more personal level. It could be a phone call, an email or better still arrange a meeting. Think of your Social Media platforms as ice-breakers. It’s a way to get through the door. Selling products and services is not difficult. The biggest issue is not getting the opportunity to present in the first place. And Social Media can deliver a solution. It can deliver a brilliant return. Here’s your homework Look at some of your recent conversations on LinkedIn, Facebook or Twitter and identify 10 prospective customers for your business and TAKE THOSE CONVERSATIONS OFF THE PLATFORM. Report back and let me know how you get on. It’s been an absolute pleasure speaking to you again. You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5. So that’s www.in5minutes.co.uk. Here’s to the journey ahead, increased incomes and thank you for listening.  
Aug. 14, 2015
Episode 003 AIDA with an S Hi this is John Lloyd-Hughes and welcome back to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me again today. History can teach us a lot and you may remember that in my introductory podcast I mentioned that we were not going to try and re-invent the wheel or ask you to engage in some blue sky thinking. I hate jargon and am not a fan of acronyms either but by adding an “S” this one is worth repeating. So today we are going to discuss AIDA with an S. In a marketing context using AIDA is not so much a trick of the trade as what’s the point of communicating anything if it doesn’t meet some or all of the principle’s criteria? So, just for the record, here are the 5 core principles: Attention - Create attention and awareness Interest – Get the buyer interested Desire – Generate a desire to buy Action – Induce the buyer to buy Satisfy – To encourage repeat business and referrals The implementation of AIDA with an S can be as simple or as complex as you want to make it. The important point is to grasp the fundamental principles. The AIDA concept has actually been used since the early 19th century but it is still an incredibly powerful formula helping businesses of all sizes attract attention, increase new business gains and keep clients longer. For clarity let’s take a closer look and give these key principles some more definition. Attention Number one is the need to attract the reader’s attention. Using images in your marketing is really important but once you have captured their attention make sure your copy engages too. Try and understand what your customers’ most pressing problems are. Think about the issues they are facing and how your solutions can help eradicate those problems. If you can be seen as a solutions provider your audience is far more likely to listen. Understanding the issues being faced by your clients also allows you to write relevant and attention grabbing headlines to ensure your articles are read by an ever increasing audience. Interest Now you have grabbed the attention of your target audience you need to keep them interested. Ask yourself why are they listening? or what do they want to know?  Asking these questions will enable you to present relevant and useful content. Providing content that is genuinely interesting to your readers will ensure you retain their attention. Desire Marketing isn’t all about the hard sell. In fact that can actually be a turn off for your prospective customers. Creating a desire to purchase in your audience is not as difficult as it sounds. Let your audience know what you are offering by show casing positive experiences others customers have had. This can take many forms including referrals, case studies and testimonials that we discussed in previous episodes or even user reviews. User reviews and client quotes are a brilliant tool as sometimes what others say about you is more important than what you say about yourself. For example, telling your audience how much time Company A saved when using your products will create desire. Action Not quite the final step but forcing an action is the difference between making a sale or not. You have done all the hard work. Got their attention Created interest And even generated the desire to buy All that effort is wasted if you don’t tell the client what to do next. And what you need to tell them is BUY NOW and make that process as simple as possible!! If you have followed the first 3 principles properly the decision to purchase has already been made. The only thing that can prevent the sale now is making the purchasing process too difficult!!   Last but definitely not least: Satisfy Whatever you do don’t let yourself or your customer down! After working so hard to engage your audience and convert your prospects into spending clients keeping them satisfied is hugely important. Make their purchasing and after sales experience a pleasure and guess what – you will not only benefit from repeat business but be able to secure some great endorsements for your products and services leading to even more new sales opportunities. Understanding the AIDA with an S will also allow you to be more natural in face to face meetings and avoid a mechanised or robotic approach which is another turn off.  Listing some generic questions and answers to become more familiar with AIDAS you can then start looking at more tailored responses for specific client meetings or industry sectors. It will make a massive difference to how you and your company are perceived by prospective clients. There is a learning curve. But it’s not steep and used effectively AIDA with an S will help generate a better return for you and your sales team. Why not have a collective meeting to establish how AIDAS can best be applied to your business? So here’s your homework: This can be done on your own or why not get the team together? And have a think about how AIDAS can be applied to your business? Take a good look at the 5 principles and relate them directly to your company and industry sector. It does not matter if you are selling products or services, sausages or marketing solutions. Sit down and make a list of how each principle can be applied to your business. I guarantee that applying AIDA with an S to your marketing activity will generate more customers, more sales and increase your income. It’s been an absolute pleasure speaking to you again. You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5. So that’s www.in5minutes.co.uk. Here’s to the journey ahead, increased incomes and thank you for listening.  
Aug. 6, 2015
Episode 002 Case Studies and Testimonials Hi this is John Lloyd-Hughes and welcome back to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me again today. Let’s dive straight in. In this episode we are going to be talking about Case Studies and Testimonials. Case Studies are a fantastic way to develop credibility and engage prospective customers. And if you needed further evidence the Content Marketing Institute in the UK reported that 63% of UK marketers believe that case studies are effective marketing tactics. So today we are going to look at how to prepare Case Study articles to promote you and your business. First let’s just clarify exactly what a Case Study is: “A Case Study will provide proof and documented evidence that your company’s products and services delivered a successful solution to a known problem being faced by one of your clients”. Written properly it’s an incredibly powerful and persuasive message so here’s how to write one. A successful Case Study has to be written with balance and to maximise engagement and resonate with your audience is best told as a story. The 3 main elements of a great Case Study article are: The challenge faced by you customer The solution delivered by your company The benefits gained by the customer Avoid the heavy sell. Weave the challenge, solution and benefits into a story. Combine this with an attention grabbing headline such as “Sales team smash targets” or “Local company wins new contract” and you’re on to a winner. It’s also important to use high quality imagery which you could source from your client. In fact when speaking to them ask them to read the article as well. If they feel included they may want to use it in their own marketing activity which will generate more exposure and credibility for your products and services. Creating another win win situation. Once you have your finished article and approval from your client get it out there! It’s no use having a great Case Study if no-one else is going to see it. Case Studies are perfect for websites, blogs, email marketing and posting across your social media. They are particularly useful when looking at vertical markets as they provide a demonstrable capability to identify and resolve a problem in a particular industry sector. We are all bombarded every day with product and service offers but what Case Studies allow you to do is sell solutions. And it’s not rocket science to work out which will be better received by your prospective customers. Plus, as a solutions provider, you will find that you don’t have to worry so much about matching the lowest market price. Customers will attach a much higher value to you and your company’s products and services. Ok now let’s take a look at testimonials. Testimonials are equally powerful and whereas a Case Study will be a detailed account a testimonial is defined as “a written recommendation from a satisfied customer affirming the performance, quality and/or value of a product or service”. It could be 20 words or 220 words. The point is that it’s saying great things about you and your company. As an exercise listen to the following testimonials: “I am continually impressed by the knowledge and expertise which is excellent value for money” “The final output has been first class and has surpassed my high expectations” “Fantastic service - really listened to what I wanted and then produced a fantastic result” Without even knowing who those testimonials have been attributed to what’s your perception of that company?   I imagine it’s pretty high. They’re actually real testimonials that were given to a website development company. Now imagine you were looking at having a new website developed and read those testimonials. Would you think that company as worth a call?   Absolutely you would. So you can see just how powerful they can be. And those testimonials average just 14 words each so they are absolutely perfect for Twitter. The question that most people pose to me is “how do I ask for a testimonial”. Well nothing could be simpler. If someone has ever asked you for a testimonial how did that make you feel? Most people are honoured and almost feel special at being chosen to provide one. Your customers will be no different and only too eager to give you a testimonial. So here’s your homework! Choose 3 customers for whom you can prepare a Case Study. Get the customers involved, get it approved and get it published for everyone to see. Make a list of 10 customers, contact them next week and ask each of them for a testimonial and get those published too. I guarantee that if you start using Case Studies and Testimonials to promote our business you will generate more customers, more sales and more income.  It’s been an absolute pleasure speaking to you again. You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5. So that’s www.in5minutes.co.uk. Here’s to the journey ahead, increased incomes and thank you for listening.  
Aug. 6, 2015
Episode 001 Referrals Hi this is John Lloyd-Hughes and welcome back to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me again today. Let’s dive straight in. No matter which side of the Atlantic you are I am sure we have all heard the expression “it’s easier to find a job when you already have one” And that exact same rule applies to customers. If your business already has customers there are several marketing strategies you can easily adopt to generate more new customers. In this episode we are going to look at Referrals. No matter what services or goods you provide referrals are one of the most powerful marketing strategies you can adopt and it costs you absolutely nothing to implement! Here are 4 key points that will make you wonder why you have never explored this method properly before:  1. All you have to do is ask Imagine this scenario: One of your suppliers, who is doing a great job for you, gets in touch and mentions that referrals play a really important role in their business. As an existing customer they wondered if any of your connections or associates could benefit from the same services. Would that make you feel awkward or uncomfortable? Remember they’re already doing a great job for you so why wouldn’t you respond positively. Exactly the same goes for your business. If you are delivering a great service just ask your customers. Apart from getting a referral or two they may place another order as well whilst you’re talking.  2. Which customers to speak to first This will seem blatantly obvious once I say it! Speak to your best customers. They’re the ones that are most likely to provide brilliant referrals.  3. Remember it works both ways When you are asking a customer for referrals introduce the fact that you may be able to provide them with some referrals too. If you can both give and receive referrals for mutual benefit what business owner would turn that down!   4. What about your suppliers The same goes for your suppliers. Speak to them about the benefits of exchanging referrals. You passing referrals for their services and them passing referrals to you. So now you are having conversations with your customers and suppliers on a completely different level. You’re talking to clients and suppliers that know you, already trading with your company and now turning those relationships into a multiple new business opportunities. So let’s just re-cap on the amazing benefits of implementing a referrals strategy. First off it doesn’t cost you a single penny or cent! It’s much easier to generate new business from people you already know. And just think about the numbers here. Let’s say you have 20 top customers you can approach and your suppliers have 100 they can speak to. If only 10% create a referral that introduces you and your company to 12 fresh new business opportunities. How many cold calls or mail outs would you have to do to generate 12 new clients? Plus every time you speak to a customer or supplier about exchanging referrals you are cementing that relationship even further which will also generate additional revenue. So it’s an immediate win win situation. Now imagine that as part of your marketing strategy you adopt a regular referral mechanism. How many new business opportunities could that present over a 12 month period? It’s never just about tomorrow. Think and plan ahead. I guarantee that if you implement a regular approach to securing AND giving referrals that can only lead to one outcome. Increased Income. I hope that not only sheds some light but opens your eyes to the world of simple, free to implement marketing strategies because there’s a lot more to follow! Referrals are a perfect example. It’s been an absolute pleasure speaking to you again. You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5. So that’s www.in5minutes.co.uk. Here’s to the journey ahead, increased incomes and thank you for listening.  
Aug. 6, 2015
Episode 000 Introduction Hi this is John Lloyd-Hughes and a massive welcome to the Small Business Marketing Advice in 5 Minutes podcast. Thank you so much for joining me. Our unique podcasts are just 5 minutes in duration and detail every aspect of how the small business owner can market his or her business at little or zero cost.  They build into a complete reference library of marketing solutions and here are just a few of the topics our podcasts will be covering Calls to Action Joint Ventures Referrals Social Media Promotional Videos Case Studies The 80/20 Rule Be an Expert Webinars Pricing Too Low Free Trials I have worked in the advertising and marketing sector for over 25 years with some pretty large brands such as The NHS, RBS, The Halifax, The Royal Mail and even The Inland Revenue! But my passion has always been the smaller business. Working closely with the senior team and being responsible AND accountable for really making a difference. No matter how good your products or services everything needs to be advertised and marketed in some way or another and those clients I mentioned earlier had budgets running into £100,000’s. So marketing can be an expensive and complex business but it doesn’t have to be. There are many marketing strategies that can be adopted at very little or even zero cost. And I am talking about proven marketing strategies that work. We are not re-inventing the wheel here or asking you engage in some blue sky thinking. In fact you can forget about marketing jargon altogether. I don’t like it. What we will be doing is giving you the tools and knowledge to make a difference to your business. In plain terms the Small Business Marketing Advice in 5 Minutes! Podcasts will help you attract new customers, increase sales and generate more income. Whilst we’re speaking transparently I just want to reiterate 2 core principles. Forget everything you have ever heard before. Number 1 The sole goal of any marketing activity is to generate additional income. That’s it. Market share, increasing response levels or boosting awareness all forms part of the journey but keep your focus on getting more customers, getting more sales and generating more income. The rest will take care of itself. Number 2 Implementation. The most successful marketing campaigns in the world deliver zero unless they are implemented. In other words DOING IT is what counts. Thinking but not implementing can never provide a return so it’s a waste of time. And marketing activity is meant to generate income. Remember! Ok let’s spend 2 minutes talking about you. Our podcasts are aimed at the small business owner who is looking for some inspiration, assistance or support in learning how to market their business better at little or zero cost. So you may be a small business owner or even preparing to take the plunge. You may be a sole trader, in a partnership or running a limited company. It really doesn’t matter as every single marketing topic we discuss is relevant to any business operating in any sector. You could be a mobile hairdresser, an accountant, a copy writer, an architect, a decorator, a building contractor, a virtual assistant, a financial advisor, a landscape gardener, a business coach, a printer, a dentist, an estate agent, a florist or a travel specialist.  What we discuss will be of tremendous value to each and every one of you. And whatever you do, whatever the size or legal status of your business don’t ever think you cannot improve and learn to become better at marketing your business. I presume you’re here to generate more income for your business. The Small Business Marketing Advice in 5 Minutes podcasts will help you achieve that goal. And that’s a fact. It’s not something that needs debating. So why am I podcasting now? When I first set up my business providing free guidance and advice wasn’t an issue but as my client base and audience has grown it’s simply not sustainable for me to deliver free advice or write micro marketing plans for 50 or 100 people. After watching the growth in podcasts over the last 12 months it seemed the perfect vehicle for me to share my knowledge and expertise to my ever increasing client list and audience. It’s fantastic that technology allows us all to share so much with so many and that’s why the Small Business Marketing Advice in 5 Minutes podcast was born which you are listening to right now! As part of this introduction I also just wanted to reiterate some very important values. Trust, honesty and integrity. No matter how your customers purchase your goods or services whether it’s over the counter, on the telephone, by email or via your website remember that that decision is made by a person at some part of the process.  And that actually gives us a brilliant opportunity. Our focus is generating more income so we want to develop and maintain long term relationships with our clients. By delivering trust, honesty and integrity to customers along with your goods and services you actually nurture loyalty and make that person’s purchasing decision a no brainer. Winning 10 new clients one week and losing 10 the next is not part of the recipe for success. Winning customers and keeping them is. I am incredibly excited about what we can achieve together. We certainly have an interesting and rewarding journey ahead. Our next 3 podcasts will covering some proven marketing strategies that can be implemented in your business at 100% ZERO COST!! You can subscribe to the Small Business Marketing Advice in 5 Minutes podcast on iTunes or by visiting our website at www.in5minutes.co.uk. For the 5 use the digit number 5. So that’s www.in5minutes.co.uk. It’s been an absolute pleasure speaking to you. Here’s to the journey ahead, increased incomes and thank you for listening.