ABOUT THIS PODCAST 🔗
BRAND:NEW is the straight-talking podcast for business owners who want a stronger brand without the marketing jargon.
Hosted by Donovan, a Creative Head and Brand Champion with over 30 years of global experience, each 5–10 minute episode breaks down the principles of professional brand design—from logos and websites to color, typography, messaging, and everything your business says before you say a word.
No fluff. No design-school jargon. Just practical advice, real-world examples, and the occasional war story to help you make smarter branding decisions before you spend a single dollar on design.
New episodes twice a week.
Hosts:
Update frequency:
every 2 days
Average audio length:
6 minutes
English
United States
26 episodes
since July 28, 2026
episodic
IN THIS PODCAST 🔗
LATEST EPISODE 🔗
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Four logos, four different centuries, one shared secret: none of them share a single design trend across their lifespans. Donovan walks through Twinings (the oldest unchanged logo in the world) Heinz's, Stella Artois, and John Deere's constantly-refined-but-never-abandone…
PREVIOUS EPISODES 🔗
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Donovan makes the case that chasing design trends isn't just risky — it's a betrayal of your actual brand voice. Featuring two real, well-documented, and very expensive, disasters (from Tropicana's packaging flop to Gap's six-day logo reversal) and the line wort…
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Your website has no hamster cage problem — unlike your old brochures. Donovan covers why your site should be treated as a living document, the real math behind mobile-first design (including two clients with wildly opposite traffic splits), and the real test for whether video belon…
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The call to action, the landing page, and the blog you’re neglecting. Donovan breaks down why your CTA should be repeated relentlessly, why a landing page is a "psychological trapdoor," and the test for whether your business should even bother with a blog.
If you're …
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What is UX, UI, and why the web industry loves making simple things sound like a NASA briefing. Donovan breaks down the difference, explains why cognitive overload is silently costing you customers, and settles what a "conversion" actually means for your website — plus th…
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Three quick diagnostics for your own website: what actually makes one good, the quiet warning signs that yours is failing (starting with whether you hesitate to give out your own URL), and why asking your developer to design it is like asking your architect to wire the electricity.…
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The Website Design episode opens with the timeless wisdom of the great David Ogilvy - and makes the case that most websites are still getting it backwards sixty years later. Do you need a professional site, can Wix or Squarespace actually cut it, and does "pretty" mean an…
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You can't put lipstick on a pig — but in design, you absolutely can, and Donovan explains exactly why that's still not good enough. The full Photography chapter: why professional photographs make all the difference - plus - the real story behind the "Million Dollar H…
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Closing out Typography: why using one font family everywhere beats switching things up, the real difference between legibility and readability, and a war story about a legacy font that turned a simple PDF job into a genuine nightmare. Includes the best piece of advice Donovan'…
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Typography episode opens with a hard truth: choosing a font is not a five-minute decision. Donovan breaks down why your logo font is sacrosanct, why more than three fonts turns your brand into a ransom note, and settles the Comic Sans debate once and for all.
If you're interes…
Disclaimer: The podcast and artwork embedded on this page are from Donovan Fourie, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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