Digital India

Digital India
By Digital India
About this podcast
Suresh Babu, founder and head of the Web Marketing Academy in Bangalore, joins students and staff to offer insights in the uses of digital and social media in India.
Latest episodes
Dec. 6, 2017
You will not be the digital marketer in 2018, if you still follow the same old methodology, Digital Marketing, social media is changing so fast its almost 2018 in the past 2 to 3 years, Google, Facebook, Amazon are already using AI, Machine learning in their day to day operations and activities. The 130th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Knowingly or unknowingly we all are using AI as part of our day to day online activities. There are so much opportunities today than ever before, but why Marketers are not taking full advantages of these resources? That was today’s topic for Digital India Podcast. Tools and resources discussed in the podcast: * Google My Business -Free * Google Search Console – Free * Schema.org – Free * Answerthepublic.com – Free * QUORA questions – Free * Page speed insights – Free * https://search.google.com/test/mobile-friendly- Free * Google guide – Free * Alexa skills – Code Academy – Free * Alexa developers : https://developer.amazon.com/blogs * Optimize all your properties * (Images, videos, audios, Social media) * Consistency in directories like Just dial   Host: Suresh Podcast Manager & Editor : Bharani Guest : Aman Nahar Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The extended deadline is Nov. 15.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The extended deadline is Dec. 1.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The final deadline is Nov. 22. Visit Ragan.com/Awards to enter.
Nov. 29, 2017
In today’s podcast we tell you how we come up with content here for WMA. We discuss our failures, we discuss what worked and didn’t work for us; why we choose not to have ppts for our classes or have an online course and also why we don’t do webinars. The 129th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy And most important why we don’t focus on ROI but on takeaways instead. Through this podcast we try to enlighten our audience about how we try to integrate our culture with our content. Every platform has its role and each requires a different kind of content and approach and our team works to ensure that we adapt to that. My team and I discuss and share ideas and have some amazing takeaways for you. Podcast Manager: Bharani Host: Suresh Guest : Pooja, Sidhi, Rahul Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The extended deadline is Nov. 15.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The extended deadline is Dec. 1.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The final deadline is Nov. 22. Visit Ragan.com/Awards to enter.
Nov. 22, 2017
In this weeks show, we got together with a bunch of developers and programmers from Synup A Local Marketing Software company in Bangalore. Synup, one dashboard to make local marketing easier. All your listings, reviews and keyword rankings all on one platform. The 128th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy   Ashwin Ramesh a good friend of us is the Co-Founder of Synup and recently raised $6M Series A to help brands manage their online reputation Source: https://techcrunch.com/2017/09/25/synup-series-a/   The discussion today we had is :   * The role of technology in todays marketing world * Digital marketing before and now. Why we need the help of developers today to survive in the market * We spoke with 3 developers and 2 digital marketers in Synup * What skills you need to add to your digital marketing portfolio * How to get started if you have to work with a developers * Where to find the right developers or freelancers to integrate codes within your website or blog * How SEO, Ads are becoming technical  * AI, Amazon alexa skills and much more. Podcast Manager: Bharani Host: Suresh, Pooja Guest : Aakash, Ananth, Noor Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The extended deadline is Nov. 15.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The extended deadline is Dec. 1.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The final deadline is Nov. 22. Visit Ragan.com/Awards to enter.
Nov. 15, 2017
In today’s Podcast we talk about amazon’s echo and India. The 127th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Overview of Alexa  https://www.slideshare.net/secret/oTr0Uv51cOus4m this link is all about Alexa Basics,  about Amazon Echo, Amazon Dot and Amazon  Echo plus flow to skill creation.   2.Main Links to create Alexa Skill https://developer.amazon.com/ – to develop skill https://github.com/alexa – to get predefined codes https://aws.amazon.com/ – to connect your skill (Lambda)   3.Skill Tutorial (Fact Skill Tutorial) https://developer.amazon.com/alexa-skills-kit/tutorials/fact-skill-1 here is an example of how to create particular 1 skill with 7 tips to build a skill for Alexa: PDF file https://developer.amazon.com/alexa-skills-kit/guide/build-engaging-skills   4.Understanding of Custom Skill https://developer.amazon.com/docs/custom-skills/understanding-custom-skills.html all about how will intent– that represents actions that user can do with your skill utterances – that specify the words and phrases users can say to invoke those intents. slots – providing similar phrases to your content   5.CODES Introduction to alexa code academy – https://www.codecademy.com/learn/learn-alexa?=sp https://github.com/alexa/ https://github.com/alexa/alexa-cookbook – Code for recipe https://github.com/alexa/skill-sample-nodejs-city-guide – Code for City Guide   6.Youtube Video – Alexa uses Example Alexa integration with CA Unified Infrastructure Monitoring (UIM) https://youtu.be/p-Z10WrVK6Y IOT Innovation @ CA Technologies. Alexa integrated with IT solutions https://youtu.be/WJ-_LhCKZ6c     Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The extended deadline is Nov. 15.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The extended deadline is Dec. 1.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The final deadline is Nov. 22. Visit Ragan.com/Awards to enter.   You can share your feedback at: suresh@webmarketingacademy.in
Nov. 7, 2017
The 126th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy In today’s Podcast we talk about how marketers exploit every platform be it traditional or digital. We talk about how businesses can use these digital platforms to establish a relationship with their customers, interact with them and build trust, and we emphasize on solving customer problems. We also share some tips on how businesses can use these channels to build a brand without talking about their product.  Discussing Gary Vee’s concept of JAB JAB Jab Right Hook.. We talk about providing value to customers and then when you ask they’ll be willing to listen. audio clip from GaryVee Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The extended deadline is Nov. 15.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The extended deadline is Dec. 1.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The final deadline is Nov. 22. Visit Ragan.com/Awards to enter.   You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Podcast Manager & Podcast Editor: Bharani Dharan
Oct. 31, 2017
In this weeks show we talk about Google’s Next Billion ambition in India. We discussed about Google products in India, their Next Billion Ambition, Board meetings, India specific Products such as Tez, you Tube Offline, You Tube Go, Rail Wire. The 125th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy  How Google localized products, Language support,Google Map, Adwords, Android, Voice Search for Local language. AI – Local Language feature  Freedom to work within the organization, Google Map Maker, Stats on India Internet User base, Monthly Active Internet users and much more First of this entire podcast comes from an interesting article from : Factor Daily, https://factordaily.com Titled: “How Google is priming its Next Billion ambition in India — and the backstory of why the search giant is in such a tough place” by  Jayadevan PK October 25, 2017 and a big hat tip to our student Hariharan, who found this blogs/website About Factor Daily: Factor Daily will help its audience cut through the chaff and make sense of the future. For technology consumers, FactorDaily will be the destination to discover life-changing products and ideas. Factor Daily’s podcast: Outliers: https://factordaily.com/podcasts/ Links: https://factordaily.com/google-next-billion-india/ https://www.recode.net/2017/10/26/16527272/youtube-tv-viewing-100-million-google-alphabet-earnings-q3-october-google Google’s Rail Wire: http://gadgets.ndtv.com/internet/features/google-railwire-railtel-india-free-internet-train-stations-1731879 About:
Oct. 25, 2017
Google Algorithm Updates was the topic of discussion in this week’s podcast. Aman and Suresh discuss the history of Google’s first algorithm to latest algorithm and what we can learn from it. The 124th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Page rank was their initial formula by Larry Page and Sergey Brin which rates a website based on links and most importantly the quality of links. Here is the research PDF which was published in Jan 1998: The PageRank citation ranking: Bringing Order to the web Todays latest update FAQ’s about Rank Brain: Source: Search Engine Land: FAQ: All about the Google RankBrain algorithm Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it. Here is an in-depth article about all the updates from 2000 till date: Source: Moz You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Aman Podcast Manager & Podcast Editor: Bharani Dharan   Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The final deadline is Oct. 25.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The early bird deadline is Oct. 27. Visit Ragan.com/Awards to enter.
Oct. 18, 2017
Kaushal an alumni, faculty and a current student of Symbiosis Pune stopped by today to web marketing academy from Pune, during his visit we did a podcast with him. The 123rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy If you are not aware, we started our Digital India Podcast 2.5 years ago with Kaushal at that he was a student at WMA, today Kaushal, Siddhi and myself caught up and discussed about various things. Some of things we discussed were: * How was his journey from being a social media manager to a MBA student now at Symbiosis * He argued that in the future Apps will be dead, all of the platforms will have it all the integration within Google. Fackbook, Yelp and other channels * What are the latest things in tech he is payinf attention too and why its important for us to be tech savvy in 2017 * What he sees as a trend with his class mates now * how much social media is helping in his career, hobby and much more * What advice would be give for someone like him   Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The final deadline is Oct. 25.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The early bird deadline is Oct. 27. Visit Ragan.com/Awards to enter.   You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Kaushal Podcast Manager & Podcast Editor: Bharani Dharan  
Oct. 10, 2017
In this week’s Podcast, Siddhi Jain, Pooja and Suresh discussed How to filter content that matters to you. The 122nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy   In today’s Information overload, how do we know which content to consume, which content to ignore and where to find the right content. We have this FOMO: Fear of Missing Out, but with so much noise on the internet every produces content and want to share their content. How does one decide what type of content should we consume? This Podcast content comes from a LinkedIn Post which Suresh wrote.   https://www.linkedin.com/pulse/content-filter-how-consume-matters-suresh-babu/   We talked about Discovery Content, Bookmarkable Content, and Timely content   What is content? In the simplest terms, content is information – practical, functional, tactical. Want more definitions? Check out the Top Rank Blog that has 40+ definitions from experts in the industry. What is Content Marketing? Definition by Joe Pulizzi of Content Marketing Institute. “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Content Marketing Institute has a great resource on definitions of Content Marketing as well in the Getting Started section.   Mark Schaefer’s popular blog posts on Content Shock is another great read. Link to Content Shock
Oct. 3, 2017
The 121st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy In this weeks podcast, we discussed 10 Tools & Tips for Small Businesses for Digital and Social Media * Think with Google – Industry specific tools, reports, indepth research * Facebook IQ – https://www.facebook.com/iq for People Research and behaviour, campaigns Bonus: Twitter research, Instagram for Business * Conferences to keep up to date – Pubcon, SMX, Brighton SEO, Inbound 2017, Social Media Marketing World 2017, Content Marketing World 2017 * Answer the public – For Content Ideas – https://answerthepublic.com/ * Adobe Spark Video/Post – https://spark.adobe.com/ * Google my business , Google adwords express – https://www.google.com/business/ https://www.google.com/adwords/express/ * Hype Type – For Instagram stories – https://itunes.apple.com/us/app/hype-type-animate-text-in-video/id1152687277?mt=8 * Facebook Creative hub – https://www.facebook.com/ads/creativehub * Mediation Apps: 10 % Happier: http://www.