Digital India

Digital India
By Digital India
About this podcast
Suresh Babu, founder and head of the Web Marketing Academy in Bangalore, joins students and staff to offer insights in the uses of digital and social media in India.
In this podcast

India

Suresh Babu

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Latest episodes
Feb. 13, 2018
In this week’s podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy https://www.thinkwithgoogle.com/feature/personal-searches/#/ Google came up with this research, some of the trends:   * 60 % + Growth in Mobile searches for “for me” in the past two years * 80 % + Growth in Mobile searches for “Should I ” in the past two years * Auto searches like: My car won’t start, How many car can I afford, Sell my car, How much is my car worth * In Beauty category: Why is my hair falling out, How often should I wash my hair, What is my face shape * Education: My learning plan, My science project, Where’s my school bus, Calculate my grade We also discussed: * Universal or blended search * Google assistant * Amazon alexa and how this personal assistance is changing the way we communicate, search You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Bharani  Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programs http://www.ragan.
Feb. 7, 2018
In this week’s podcast, we discussed Why we (Web Marketing Academy) do what we do. This week we met with Shwetha, who is our Executive Assistant and Student Counsellor. She is in charge from a phone call to students support from first interaction with the students to explaining them the course details to sharing how they will learn, the process after the course what to expect, alumni relationship and everything in between. She is the girl behind WMA admission to the relationship and taking care of customer support. She asked me certain questions about why we do what we do and how we do. The 139th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy We discussed the culture, how we got started why there are classroom sessions instead of online sessions, why only we take 10 people in a batch, the classroom setup and why we don’t use PPT in our classes. Will it work for all businesses not necessarily but we can learn from each other how we run our business. Hope this is useful and got some insights. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Swetha Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx
Feb. 2, 2018
In this weeks show we discussed about Conferences, Digital Marketing Conferences in India and the difference between Conferences in India and Abroad. The 138th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Some of conferences we  discussed in the podcast: * Social Media Marketing World * Pub Con * Content Marketing World * SMX ( Search Marketing Expo) Here are the tips and takeaways from the podcast: * Research for short listing speakers * Identifying the right speakers * A detailed guidelines for the speakers. (To avoid too much self promotion) * Clear Agenda about the event * What to expect from the event * Emailing after the registration about procedure * Contact details (volunteers list and phone numbers) * Starting on time and ending on time * Giving time for the Q & A * Giving time for speakers to interact with the participants * Something different like having a stand up comedian to introduce the speakers * Bringing in something different session with is not related to the topics * Format of the session, is it going to panel discussion, Keynote session * Taking care of the Visuals, A/V, Mic, Projector * Directions for each sessions inside the venue * Keeping extra chargers, power cords and extension cords   You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx
Jan. 25, 2018
In this weeks show we discussed about How content and social media content are changing and how we can bring in creativity in our content. We also discussed about the Facebook IQ Annual Report. The 137th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy VOX video  Facebook IQ has got some amazing resources for Marketers. A recent Annual Report by Facebook: Source: Facebook IQ: https://www.facebook.com/iq/ “The team at Facebook IQ has compiled its first-ever annual report to help marketers plan for the year ahead. In The Annual Topics and Trends Report, we share some of the conversations that have been on the rise in 2017 and that we anticipate will take hold in 2018. Due to the size of the Facebook platform, we have a unique vantage point to see which conversations are growing at scale and taking hold, and which are simply a flash in the pan. Our findings are grounded in real data and real insights from the 2 billion people across Facebook. The trends we feature are starting to take hold and enter the mainstream. This is not necessarily their point of conception, but rather as they are going from niche to norm. These are the trends people are talking about, that the market is ready for and you should consider, as you think about creative planning and product development.” You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Bharani  Podcast Manager & Editor : Bharani  Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s mos...
Jan. 18, 2018
In this weeks show, we talked about Facebook latest news feed algorithm, where Mark shared an open letter :  https://www.facebook.com/zuck/posts/10104413015393571?pnref=story The 136th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy From News week: ZUCKERBERG LOSES $3.3 BILLION AFTER FACEBOOK CHANGES NEWS FEED:  http://www.newsweek.com/facebook-mark-zuckerberg-net-worth-drop-780824 Mark Schaefer blog post: https://www.businessesgrow.com/2018/01/12/facebook-announcement/: Don’t panic. The Facebook announcement is no big deal. Apart from these updates, we asked our web marketing academy students and alumni about their behavior, how they are using Facebook? Was there a change in the pattern in the last few years. Surprisingly we saw that their Facebook consumption has gone down in the last few years for various reasons, we discussed that and more. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Podcast Manager & Editor : Bharani  Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Entries will be accepted through Dec. 20 at 11:59 p.m. CST. Visit 
Jan. 10, 2018
Vloggers – Not just Digital Marketing Vloggers but here are some of the Vloggers you might want to check out.In this week’s podcast Aman, Siddhi, Pooja, and Suresh shared some of the Vloggers you might have to follow: The 135th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy We have selected a few vloggers their work and basically their journey. Vloggers are like Bloggers but with video content. Not only is their journey amazing but also is the way they come up with content and how they engage/influence their audiences. * Nas Daily: 1 Minute Vlog Daily. Over a year ago, Nuseir Yassin, the face, and mind behind viral videographer Nas Daily, quit his job at Venmo in New York City. Since then, Yassin, 25, says he’s at “33 percent,” which is the fraction of his life already lived, and even wears T-shirts with a 33 percent timeline every day. Today, despite his past as a Harvard graduate, he travels and makes videos everything, something so many people aren’t able to do until the latter part of their lives.  Source: Resource Magazine: http://resourcemagonline.com/2017/06/why-nas-daily-quit-his-job-at-venmo-to-make-facebook-videos/79257/ His Facebook page has all the videos  https://www.facebook.com/nasdaily/ his website: https://www.nasdaily.com/ * Pewdie Pie https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw who has a youtube channel with over 5 crore subscribers. He’s a comedian but started his vlogs with gaming and that’s’ why they fall under his vlog name ‘Let’s play’. He has also been associated with controversies concerning anti-semitism given his comic work but that hasn’t decreased his fan base amongst the youth. *  ‘Superwoman” – Lily Singh https://www.youtube.com/channel/UCfm4y4rHF5HGrSr-qbvOwOg! Her journey is an inspiration to young girls. She’s a vlogger, comedian, actress, rapper, musician, author etc.
Jan. 3, 2018
A very happy new year to one and all! We discuss 2017 – the year that was, as we highlight the progress that India saw in this sector. We talk about Paytm, Uber-eats, Alexa – voice search, Google Tej and everything that contributed to 2017. We also discuss what India needs to look forward to in 2018 and how to keep up with the changing trends. The 134th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Podcast Manager & Editor : Bharani  Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Entries will be accepted through Dec. 20 at 11:59 p.m. CST. Visit Ragan.com/Awards to enter.
Dec. 27, 2017
Merry Christmas!! In today’s podcast, we discuss tools and resources that and how effective they’re and why they shouldn’t be ignored. The 133rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy We also discuss some free tools provided to us by platforms like Google and how underutilized they are. Be sure to listen to the whole podcast and make a note of these resources. And if you’re not already using them… Then don’t delay and get started right away. Some of the tools that we discussed are: The multi-channel funnels and assisted conversions in Google Analytics – What metrics to focus on and what not. Ceros- a More advanced web application for creating artworks. Google optimize – a free website testing and personalization tool to create a better user experience on the website ultimately leading to better conversions. Google Data Studio: Again, a free tool to help you with creating customized & appealing reports. Teamwork: A tool for allocating tasks making your life easier. Easy management, mentioning of dependencies, time tracking is its main highlight. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Gagn Podcast Manager & Editor : Bharani  Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Entries will be accepted through Dec. 20 at 11:59 p.m. CST. Visit Ragan.com/Awards to enter.
Dec. 20, 2017
This week’s Digital India Podcast had the staff of WMA engage in a discussion / debate about the relevance and importance of certifications. While we shared our thoughts and experiences about how certifications did or did not help us, we also discussed why certifications in digital marketing? Are they really important? Do they justify your skills? Should you take them? The 132nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Hear us argue it out as we help you decide if you should take these certifications.We also break down the certifications of each platform and who should it matter to, how you can prepare and where and how to take these up. Here are the links for the various platforms Google: Academy for Ads – https://landing.google.com/academyforads/#?modal_active=none   Google Partners – https://www.google.com/partners/about/   Digitally Unlocked – https://learndigital.withgoogle.com/digitalunlocked/   Facebook:   Facebook Blueprint – https://www.facebook.com/blueprint   Digital Training Hub from Facebook –  https://digitalskills.fb.com/en-in/   Hubspot :   Hubspot Academy – https://academy.hubspot.com/   SEMrush :   SEMrush Academy – https://www.semrush.com/academy/   Hootsuite:   Hootsuite Academy – https://hootsuite.com/education   Hubspot:   Hubspot Academy –
Dec. 13, 2017
In this week’s podcast, we had 3 gentlemen from Nagpur join us to discuss their journey to Digital Marketing. We discussed their journey, what made them to start this course. All of them are senior managers, Head of ADCC Academy Pvt Ltd, Nagpur. The 131st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Being at a managerial level, the need for digital, social media education, the process, the dedication to learn, interact, meet with like-minded digital marketers. 10 Full days of digital education. They came to Bangalore, stayed in Bangalore to learn the art of Digital Marketing, Content, Social Media and Storytelling. And this is their story! * Dr. Chhitij Raj, HEAD – ADCC Academy Pvt. Ltd – https://www.linkedin.com/in/dr-chhitij-r-ba5414b/ * Nikhil Agrawal, Manager at ADCC Academy Pvt. Ltd – https://www.linkedin.com/in/nikhil-agrawal-995ba1b2/ * Kapil Ahuja, Sr, Manager Business Development at ADCC Academy Pvt. Ltd. – https://www.linkedin.com/in/kapil-ahuja-28246a14/  You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Podcast Manager & Editor : Bharani   Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:  The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The extended deadline is Nov. 15.  The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The extended deadline is Dec. 1.  The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The final deadline is Nov. 22. Visit