Digital India

By Digital India

About this podcast   English    United States

Suresh Babu, founder and head of the Web Marketing Academy in Bangalore, joins students and staff to offer insights in the uses of digital and social media in India.
April 13, 2018
Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, Patience, Discipline, Teaching others what we learned. The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy If we’re talking about Facebook, there are various formats of posts but most people stick to just images, videos and carousel. There’s a lot to experiment. You can add notes, this again is a feature most people aren’t using. You can have polls and then there’s also Facebook’s live feature. Then there’s also a feature called ‘frames’ that helps in brand awareness. Go to Facebook camera effects – create an account, it will automatically fetch your page and ask you to create a frame, here you upload your created frame – add the proper title, description and keywords; you can add up to keywords when creating frames. Now, coming to Facebook Messenger, many features like we see on Instagram or Snapchat and also has an additional features like cutting a video. FB messenger tool is sufficient to create an instant picture. If you have a page on Facebook, you can target audience organically too under Preferred Page audience or you can also restrict or exclude audience. Another feature for pages is Branded Content – request from the brand you want to partner with – request FB to add this feature to your page – brand associations. Important Tools for Facebook   Canva – for creating post https://www.canva.com/   Grammarly – Automated Grammar Checker https://www.grammarly.com/   Hootsuite –  For Scheduling Post https://hootsuite.com/   Sprout Social – Social Media Management Platform https://sproutsocial.com/   Buffer – Social Media Management Platform https://buffer.com/   Important Tools for Instagram   Filmmaker Pro http://www.filmmakerproapp.com/   PicPlayPost
April 9, 2018
The concept of earning online has been a trending topic of discussion. We see a lot of advertisements and job opportunities talking about working from home and earning online. There is a lot of misconceptions and the the idea of earning online has been perceived incorrectly. The 147th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy This brings us to today’s podcast where Suresh and Sajeesh, our alumni and guest discuss how people perceive and sell the idea of earning through digital marketing. Through this podcast we not only break myths but educate you and take you through the process of how you can monetise through these platforms. To name a few, we discuss: 1. Content marketing 2. Influencer marketing 3. Ad sense 4. Affiliate marketing. We discuss these platforms in detail. Explain how they work both long term short and what kind of ROI should one  expecting. Nothing comes quick and easy and hence it’s important that you know how digital helps you monetise. We try to educate you through this episode so you don’t fall trap to scams. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest: Sajeesh Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programs
March 28, 2018
In this week’s podcast, Bharani and I had an opportunity to take about How to keep up to date with your career, what are the things to do, tools, resources to keep you a beast. The 146th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Here are some of the points we discussed: * Be Humble  * Keep up to date by reading blogs or listening to a podcast or watching relevant videos. Resources: Official blogs, Thinkwithgoogle.com Google has blogs, YouTube channels for each of their products like Adwords Blog, YouTube Blog, Webmaster central blog  * Attend/Conduct a meetup within your Industry. Share, create an event on Facebook or Meetup.com * Document your knowledge by writing a blog on a regular basis or use Facebook Notes, LinkedIn Posts to write  * Test new platforms, If you are not using Pinterest or Quora try out new platforms * Learn basic technical skills like basic HTML coding, YouTube, Lynda, Code Academy are a great place to start * Experiment with a new strategy * Train/Mentor others * Take ownership of your mistakes, don’t try to blame other or find excuses * Learn public speaking * Give a session for a college or your colleagues or for a small group * Understand/follow someone who inspires you  * Find a mentor or multiple mentors * Research.Observe and learn  You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programs
March 22, 2018
Coming up with a marketing plan on paper and practically applying it is not the same. I’m sure a lot of you who have been part of this scenario can relate. And this is exactly what Mr. Narendhiran, Marketing Manager, Hacker’s Earth shares with us in this Podcast. The 145th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Mr. Narendhiran was responsible for coming up with a marketing plan for an event – ‘India’s biggest Hackathon’. He talks about the various ‘hiccups’ he came across starting from proposing the plan. He didn’t think of considering the budget before proposing the plan to his manager. This may sound amateur to us but, Mr. Narendhiran expresses how every mistake had helped him learn, grow and explore. He mentions how and why he chose the platforms; be it E-mail, Google’s Display Network, Facebook, Linkedin or Twitter. He even explained what offline channels he chose and its impact on the changes that reflected in analytics. How he was able to use IFTTT for Google Display Network to solve another ‘hiccup’ he encountered and got approx. 1200 results from it. He takes us through every decision he took (offline or online), why he took it and what impact it had. Though he achieved the set goals through his marketing campaigns, Mr. Narendhiran talks excitedly about the mistakes and problems he stumbled upon and the hacks it led to. One learns more from the mistakes he makes than the success he achieves. The only flaw with the mistakes you make is not learning something new. And Mr. Narendiran’s humble learnings encourage us to make new mistakes so we are encouraged to explore more. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Narendhiran Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on th...
March 14, 2018
Suresh Babu of Web Marketing Academy India and William David McCann discuss how to truly add value to a customer’s purchase journey, without inundating them with spam. The 144th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Podcast Summary: Customer Experience is not customer service, customer success, or sales.  It’s the the sum of all interactions a customer  has with an organization beginning from awareness of a need, through purchase and usage. The modern customer, whether in India, Canada, or Japan has counter-measures to block out corporate marketing efforts. Why do they do this? Because of an avalanche of SMS’s, emails, and targeted advertising. Strategies like content marketing allow the modern marketer to present useful information when the customer is looking for it, and is structured to put the customer in control of when and how they receive the information. Understand how your customer thinks and feels, know what she says and does, then compile this into a customer persona, and map their experience using a customer journey map. Armed with this kind of information, a content marketing strategy will add real value to your customers, build awareness, and maximize conversions. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Dave Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programs
March 7, 2018
In this week’s show, we discussed all Instagram. How businesses can use Instagram. The what, why, how, when Businesses can use Instagram. Why many of them are not utilizing the full potential of Instagram. The 143rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy More people know and use Facebook & Whatsapp, but when it comes to Instagram for business use, not many brands in India are utilizing Instagram. Why brands are not using Instagram. Is it because brands are not aware of ads, stories, filters, location, and stickers. We also ran thru features, in what scenarios brands and companies can use Instagram. A brief history, Stats, and numbers. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Pooja Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx
Feb. 28, 2018
Who should blog? And why? Why businesses blog? This podcast answers more such similar queries and blogging and what the future looks like. The 142nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Siddhi stumbled upon a few hitches and had queries that led us to this podcast. We try to explain why blogging is such an integrated part of the internet. A lot of people feel blogging is dead as other formats are gathering more engagement. While there are others who look at it as a lucrative platform. Is any of this true or just myths? Suresh shares how he stumbled upon blogging and discovered it’s power and shares examples of his experiences as he answers questions. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Siddhi Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx
Feb. 21, 2018
In this week’s show we discussed with one of our alumni, faculty Sajeesh Radhakrishnan who has taken a break from digital marketing and going after his passion – Photography. The 141st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy We talked about Digital Marketing and Photography, where he is doing the course, projects in Photography in a beautiful place called Ooty, The Nilgiris, South India. With Light & Life Academy: https://llacademy.org/ Light & Life Academy is the first full facility institute exclusively for professional photography in India. It offers PG Diploma in Professional Photography, Professional Photojournalism, Professional Travel & Nature Photography Courses. We discussed What should a person who has done the Digital Marketing do next, what should he/she focus on, skills that are required to get started in the Digital career. What makes a good digital marketer and Sajeesh answered some of the questions from Suresh and some questions from students. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Sajeesh Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx
Feb. 13, 2018
In this week’s podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy https://www.thinkwithgoogle.com/feature/personal-searches/#/ Google came up with this research, some of the trends:   * 60 % + Growth in Mobile searches for “for me” in the past two years * 80 % + Growth in Mobile searches for “Should I ” in the past two years * Auto searches like: My car won’t start, How many car can I afford, Sell my car, How much is my car worth * In Beauty category: Why is my hair falling out, How often should I wash my hair, What is my face shape * Education: My learning plan, My science project, Where’s my school bus, Calculate my grade We also discussed: * Universal or blended search * Google assistant * Amazon alexa and how this personal assistance is changing the way we communicate, search You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Bharani  Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programs http://www.ragan.
Feb. 7, 2018
In this week’s podcast, we discussed Why we (Web Marketing Academy) do what we do. This week we met with Shwetha, who is our Executive Assistant and Student Counsellor. She is in charge from a phone call to students support from first interaction with the students to explaining them the course details to sharing how they will learn, the process after the course what to expect, alumni relationship and everything in between. She is the girl behind WMA admission to the relationship and taking care of customer support. She asked me certain questions about why we do what we do and how we do. The 139th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy We discussed the culture, how we got started why there are classroom sessions instead of online sessions, why only we take 10 people in a batch, the classroom setup and why we don’t use PPT in our classes. Will it work for all businesses not necessarily but we can learn from each other how we run our business. Hope this is useful and got some insights. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Swetha Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

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