ABOUT THIS PODCAST
The Print Podcast is about printing news, trends and creative uses of printing and graphic design in advertising, marketing and corporate communications.
since Jan, 2011
003 URL Shorteners and QR Codes: Creation, Management and Analytics for Print Marketers - PrintPodcast.com
EPISODE: 003 URL Shorteners and QR Codes: Creation, Management and Analytics for Print Marketers - PrintPodcast.comEPISODE DESCRIPTION: In this show we discuss URL Shorteners and QR Codes and what graphic designers and print marketers need to know about creating shortened URL's AND why they're crucial for tracking internal and external marketing analytics. We'll also provide of our thoughts on how to effectivley bulk create and manage shortened URLs, QR Codes and outline a checklist for producing printed QR Codes. EPISODE SUBTITLE: URL Shorteners and QR Codes: Managing the Convergence Of Traditional Printing, Mobile Marketing, Local Marketing, Internet Marketing and Analytics.SHOW TITLE: Print Podcast: Printing & Graphic Design by PrintPodcast.comSHOW DESCRIPTION: The Print Podcast is about printing news, trends and creative uses of printing in advertising, marketing & corporate communications. You can find us at PrintPodcast.com. The Show is hosted by Breht Burri and Produced by PodcastStudios.comPRINT PODCAST SPONSORS:Variable Data PrintingVariableDataPrinting.com816-365-9207Large Format PrintingLargeFormatPrinting.com816-365-9207Western Robiodux PrintingWRIPrint.com800-224-1617SHOW CONTACT INFORMATION:URL: http://PrintPodcast.comFEED: http://feeds.feedburner.com/PrintPodcastHOSTS: The Print Podcast is hosted by Breht BurriPRODUCED BY: PodcastStudios.comSHOW MESSAGE LINE: 206-424-0122EMAIL: [email protected] MENTIONED IN THE SHOW:http://www.google.com/analyticshttp://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578http://tinyURL.com (URL Shortening Service)http://bit.ly (Url Shortening Service)http://bit.ly/pro/products (Bitly Pro Extended URL Shortening Service)http://goo.gl (Google Url Shortening Service)http://wordpress.org/extend/plugins/redirection/ (Wordpress Redirection Plugin)http://urbangiraffe.com/plugins/redirection/ (Urban Redirection Giraffe Plugin)http://www.cpanel.net/ (cPanel: Server/Site Management Interface - See Redirection Tools)http://www.parallels.com/products/plesk/ (Plesk: Server/Site Management Interface - See Redirection Tools)http://wordpress.org (open source content manager)http://www.neustar.biz/ (manages the .us domain registry)http://code.google.com/p/shortenurl/wiki/URLShorteningServices (Directory of Shortening Services)http://www.tec-it.com (Tec-it.com - Desktop and Online Bar Code Creator)http://barcode.tec-it.com/ (Tech-it.com - Online Bar Code Creator)Steps to Follow When Producing a Print QR Code / Internet Marketing Project1) What Is Text Placed In The QR Code2) What Function To Be Triggered3) What Is the Long URL4) Clean The Long URL aka Find the Permalink5) Test the Permalink6) Append Any Campaign Tracking Code6.1) Use Your Approved Campaign Tracking Code Taxonomy7) Test the Long URL for tracking analytics and proper functionality8) Generate The Short URL/s8.1) A Shortened Human Readable Code8.2) A Shorter Code For The QR Code8.3) Verify That The URLs have Unique Keys8.4) Claim or Register Those Codes As Unique with IT or Webmaster8.5) Alert Someone to NOT Change those pages with IT or Webmaster9) Test the Short URLs for tracking analytics and proper functionality10) Generate the QR Code/s in the proper size and file types for printing11) Print some of the QR Codes and Scan/Test on Various Smart Phones12) Test the Short URLs and the QR Codes as printed to Verify Tracking analytics & Functionality
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