ABOUT THIS PODCAST 🔗
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Update frequency:
monthly
Average audio length:
36 minutes
Guest interviews
Has sponsors
English
United States
76 episodes
since July 18, 2020
serial
OLDEST EPISODE 🔗
Introducing the Real Talk with Real Identity podcast that focuses on relevant topics about Identity and how it is foundational to marketing, advertising and even operations with co-hosts Kyle Hollaway and Dustin Raney from Acxiom’s global identity practice. Patrick Duggan, Senior Director of Partn…
SEARCH PAST EPISODES
Search past episodes of Real Talk about Marketing.
PREVIOUS EPISODES 🔗
Featured Guest: Melissa Metheny, Acxiom VP - Retail Sales and Client ManagementMelissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon e…
Featured Guest: Mike Danley, Director of Products at Acxiom
CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? Ho…
Featured Guest: Bruce Biegel, Senior Managing Partner at the Winterberry Group
Industry identity expert Bruce Biegel of the Winterberry Group joins the The Real Identity podcast to answer all your burning questions: Why is defining identity so hard? Why are things changing faster than ever before?…
Featured Guest: Steve Letourneau, Director of Sales for N. America West at Arm Treasure Data
The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are so…
Featured Guest: Ted Hart, Director of Solutions Sales Support
Ted Hart joins the Real Identity podcast to discuss the critical role of data strategy in paving the path for success when optimizing an existing CDP or building an enterprise identity solution from scratch. Listen in to understand how…
Featured Guest: Bobby Heller, Director of Technical Operations at Kinesso
Transparency, cookie deprecation, clean rooms, multiple pipes, privacy sandboxes. Bobby Heller joins the Real Identity podcast to help us understand the current issues, complications and consequences of adtech evolution as w…
Featured Guest: John Baudino, SVP Global Agency Growth, Acxiom
Bio: https://www.acxiom.com/people/john-baudino/
Podcast: https://www.buzzsprout.com/263561/5490982
The amount of data in the digital ecosystem and the maze to follow it through the process can be overwhelming. John Baudino joins the Re…
Data has many opportunities to support government agencies’ missions, though ethical considerations should not be forgotten.Taking successes from the private industry to support government tech efforts is a widespread trend. With data, that’s no different. Acxiom wants to take its experience in dat…
Listen in as Brandy Walsh, privacy counsel at LiveRamp, breaks down the nuances of CCPA vs. CCPPR, mathematical approaches to privacy, and how it all impacts brands and their identity efforts. In addition, she explains the common language of controllers and processors in the privacy landscape – and…
Disclaimer: The podcast and artwork embedded on this page are from Acxiom, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
PODCAST SEARCH ENGINE
You can use our website to search 3,820,986 podcasts and 195,280,751 episodes by people, places, or topics.
An investment in knowledge pays the best interest, so I listen to podcasts.
‐ Benjamin "Llamacorn" Franklin
SEARCH PAST EPISODES
Search past episodes of Real Talk about Marketing.
PODCAST IS CLAIMED
This podcast page is claimed and managed by
@p8338Z
EDIT
Thank you for helping to keep the podcast database up to date.
