On today’s show – Captivating event experiences. Subscribe to the new DFYNB! Apple Podcasts – http://bit.ly/DFYNBpodcast Google Play – http://bit.ly/DFYNBdroidcast We've got a new home! Check out our new podcast page at https://blog.cvent.com/podcast/. Read more at http://lanyonpodcast.libsyn.com/podcast#Zzly3Zoei89rweww.99 For those of us in marketing, our live events are the rare occasions when we get to meet our customers and prospects face to face, where we can put our brand and our message front and center. So it’s crucial that we make the most of that opportunity by creating an experience that our attendees will remember. At the same time, the competition for people’s attention has never been greater. It’s not good enough to get your audience to attend – once they’re onsite you’ve got you captivate them. And provide them an experience that’s more tempting and more engaging than whatever they’ve got on their mobile device. Today I’m speaking with Jay Guilford from Cirque du Soleil SPARK Sessions. Jay works on a team that has taken aspects of the showmanship that Cirque du Soleil is known for and has applied them to the world of corporate live events. We talk about the different types of events that they’ve offered in the past as well as way that event professionals can incorporate a little spectacle in their events. We also talk about audience participation. When it works, when it doesn’t and how you can tell the difference. Jay is an interesting guy with a very interesting job in marketing, and I really enjoyed our conversation. Help us grow Don’t Forget Your Name Badge!  Share the show with your friends and colleagues – via Facebook, Twitter or the social medium of your choice. Subscribe, rate and review us on Apple Podcasts or Google Play. Email us at [email protected] I love to get your questions and comments about the show. And if you’re events or marketing professional with a story to tell, I want to help you tell it.