ABOUT THIS PODCAST 🔗
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Hosts:
Update frequency:
weekly
Average audio length:
16 minutes
Guest interviews
English
United States
97 episodes
since Sept. 9, 2023
episodic
LATEST EPISODE 🔗
Your shoppers are not browsing anymore. They are following one person who eats, breathes and posts a single subject, and they buy what she tells them to buy. Your deck still ranks that person by follower count, because that is the column your agency sends you.
Here is the part that should keep you …
SEARCH PAST EPISODES
Search past episodes of Influence Weekly.
PREVIOUS EPISODES 🔗
Your customers are not asking you how they found the product. They saw a video from someone with 500 followers, trusted her, and bought. Then Google took the credit for the sale, and the number sitting on your brief, the one your agency keeps optimizing against, had nothing to do with it.Here is th…
In this October episode, hosts Ceci Carloni and Nii Ahene break down three stories that together show what brands are actually paying for in creator marketing right now: what a view is worth, what a fee is buying, and who owns the content after the campaign ends.Your UGC is dead by Thursday. Not un…
Your customers are spending their evenings in small rooms where the host knows their names. Seventy percent of what they watch comes from accounts they never followed. Your media kit still prices a deal off a follower number, because that is the number your CMO recognizes and the number your agency…
Your creator quotes came back higher again this year, and the number arrives as one line on an invoice. Nobody can tell you what is inside it. Not the creator, not your agency, and not the manager who says the rate is the rate.So you do what everyone does when the check looks too big. You cut the u…
Four years ago, a brand opened a media kit, looked at the follower count, and priced the deal off it. Shirel Benji, founder and CEO of Creator Origin, says that number hasn't disappeared, but it's stopped being the thing that actually predicts a campaign's results. In this episode, s…
Your customers are starting to ask ChatGPT which brand to buy. The answer it gives them comes partly from creators. And nobody can tell you how it decides. Not the platforms, not the agencies, not even the people who built it.That should worry anyone who has ever had to defend a creator budget. Thr…
In this September episode, hosts Ceci Carloni and Nii Ahene break down three stories that together paint a clear picture of where creator marketing stands heading into Q4—who's winning, who's scaling, and why measurement is still the industry's biggest unsolved problem:
🛒 TikTok Shop…
Influencer marketing is becoming a math problem, not a creative one.
For years, brands have believed that great creative is what makes a post go viral. James Nord, founder and CEO of Fohr, says that's backwards. In this episode, he breaks down the data behind why distribution has almost nothin…
Follower count isn't dead. Brands are just using their biggest names wrong.
Everyone in the creator economy has decided mega-influencers and celebrities are washed up — that follower count doesn't matter anymore. Tinashe Chaponda, founder of Sosani, says that's exactly backwards. In …
Disclaimer: The podcast and artwork embedded on this page are from New Monaco Media, Inc., which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
PODCAST SEARCH ENGINE
You can use our website to search 3,821,864 podcasts and 195,426,542 episodes by people, places, or topics.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
SEARCH PAST EPISODES
Search past episodes of Influence Weekly.
PODCAST IS CLAIMED
This podcast page is claimed and managed by
@david7922
EDIT
Thank you for helping to keep the podcast database up to date.
