FIR Podcast Network

By FIR Podcast Network

About this podcast   English    United States

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.
April 16, 2018
This week’s conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by “deepfakes,” videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook users just aren’t abandoning the social network in droves in the wake of its Cambridge Analytica scandal. Also in this episode: * The Arthur W. Page Society is updating its mission and purpose (and launching a podcast) * An Augmented Reality app (on hold for now due to trademark issues) presents the activist’s view of SeaWorld in Orlando while visitors are touring the park * Millennials are officially the largest generation in the American workforce, but you’d better get to know the post-millennial generation sooner rather than later * Amazon’s Echo delivered a conspiracy theory in response to a question * The Florida Justice Association has introduced a flash news briefing for the Echo * What would Americans give up for a 10% raise? Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About our guests Frank Eliason is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses. Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., possibly in the world.” At Citi he was recognized as one of the most innovative people in banking, not once, but twice by Bank Technology News. He drives the right behaviors at all levels by bringing focus to the customer and their story. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. He is the author of “@YourService” (Wiley, 2012). Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, Penn recently co-founded Brain+Trust Insights, with a mission to light up data and help businesses make better decisions faster. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the “Marketing Over Coffee” marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero. He was most recently vide president of Marketing Technology for SHIFT Communications. Christopher is on Twitter at @cspenn. Links from this week’s episode: * Page Society Aims To Broaden Purpose With Brand Revamp * ‘Trademark issue’ puts developer of ‘SeeWorld’ app on notice * More than a third of th...
April 13, 2018
Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, Patience, Discipline, Teaching others what we learned. The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy If we’re talking about Facebook, there are various formats of posts but most people stick to just images, videos and carousel. There’s a lot to experiment. You can add notes, this again is a feature most people aren’t using. You can have polls and then there’s also Facebook’s live feature. Then there’s also a feature called ‘frames’ that helps in brand awareness. Go to Facebook camera effects – create an account, it will automatically fetch your page and ask you to create a frame, here you upload your created frame – add the proper title, description and keywords; you can add up to keywords when creating frames. Now, coming to Facebook Messenger, many features like we see on Instagram or Snapchat and also has an additional features like cutting a video. FB messenger tool is sufficient to create an instant picture. If you have a page on Facebook, you can target audience organically too under Preferred Page audience or you can also restrict or exclude audience. Another feature for pages is Branded Content – request from the brand you want to partner with – request FB to add this feature to your page – brand associations. Important Tools for Facebook   Canva – for creating post   Grammarly – Automated Grammar Checker   Hootsuite –  For Scheduling Post   Sprout Social – Social Media Management Platform   Buffer – Social Media Management Platform   Important Tools for Instagram   Filmmaker Pro   PicPlayPost
April 11, 2018
No audio available for this episode
Are you positioned to succeed in the next five years? The next 10? The competencies and skills required for communicating on behalf of employers or clients are not static. Not that long ago, communicators traded in press releases, media pitches, and printed employee newsletters. While these tactics have not vanished, the technologies that serve as communication channels have evolved and new ones are introduced all the time. The business environment shifts, new business models are adopted, and expectations of leaders, consumers, and other stakeholders change. In fact, we can expect the very role communication plays in organizations to undergo dramatic change. The challenges to effective communication are due to change, as well. You deal with fake news now, for example. Are you prepared to cope with videos that purport to show your CEO doing or saying something she never said or did? At noon EDT on Thursday, April 18, four Fellows of the International Association of Business Communicators will get together for a live online conversation about the competencies that will be required for communicators in the years ahead — both the tactics and tools used to communicate and the business acumen required to understand the problems leaders need solved that allow us to devise solutions that move the business forward. The panel includes Mary Hills, Mary Ann McCauley, Jim Shaffer, and Angela Sinickas. You can watch the panel on this page or on YouTube. If you can’t make it for the live broadcast, the video replay will be available shortly afterward. You can also subscribe to the Circle of Fellows podcast to get the audio for listening later (and never miss a future episode). Past episodes are also available on the Circle of Fellows podcast page. The panel will answer questions submitted in real time via Twitter using the hashtag #COF32. About the panel Mary Hills’ career as a marketing and communication professional has been in companies undergoing significant evolution, change and growth. She has held leadership positions with responsibility for developing plans and schemas to support long term growth and business sustainability goals. She has more than 20 years experience and expertise in designing and delivering training and development programs for companies and organizations, bringing theories, models and frameworks into everyday practice. In addition to her role at HeimannHills Marketing Group, Mary serves as Adjunct Faculty in the MS – Global Strategic Communication program at Loyola University Chicago.  Mary speaks internationally and nationally on marketing, communication, standards and practices and women’s leadership topics. She is licensed in Adobe Connect and WebEx, using these to conduct virtual professional learning and education sessions. Mary Ann McCauley is committed to ensuring people communicate more effectively about their organizations’ products and services. With a specialty practice in crisis management, Mary Ann addresses sensitive issues with timeliness, dignity, and minimal backlash. “Managing communication during a crisis requires common sense folded into a structured process,” she says. Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota. Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations, and worked as a senior consultant and practice leader at Hewitt and Mercer. She is author of a manual, How to Measure Your Communication Programs (now in its third edition),and chapters in several books. Her 50+ articles in professional journals can be found on her website, Her work has been recognized with 20 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University. The post IABC Fellows to examine critical skills for the future appeared first on FIR Podcast Network.
April 10, 2018
We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country. Well worth your time: * Mark Zuckerberg can still fix this mess, by Jonathan Zittrain * A Tough Task for Facebook: European-type Privacy for All, by Natasha Singer
April 9, 2018
Panera Bread’s reaction to a breach of its customer records is a classic example of what not to do on so many levels that it’s hard to know where to start. Officials lied to reporters about the nature and extent of the breach, treated the security experts that knew what actually happened with disdain, took months to recognize the existence of the breach only after others revealed it to the public, told people that the leak was fixed when it wasn’t and glossed over the real issue: a major IT flaw in its application program interface specs that caused the breach to begin with (as well as another this week at P.F. Chang’s). It didn’t help matters that the chief information security officer at Panera came there from a similar job at Equifax in 2013. The reaction from Ragan is a good summary of what happened and how the situation was mis-handled, and if you want more specifics from the security researcher that first found out about the flaw last August, can read this post on Medium. That latter link reproduces the email messages that showed how the company ignored the researcher’s notification. Firms need to hold themselves to better accountability, have breach plans in place, and make it easier for security researchers to submit vulnerability disclosures in a non-threatening and simple way.
April 9, 2018
Ontario’s Chief Digital Officer, Hillary Hartley, made some time to talk with me about the position of Chief Digital Officer and the perspective and approach she is bringing to it. We had a wide-ranging conversation, one that made me even more optimistic about the direction Ontario has set in this area.
April 9, 2018
Sharon McIntosh, host of the EE Voice podcast and a veteran internal communications executive now consulting with companies on communicating change, joins FIR host Shel Holtz to talk about the mistake companies make when they assume their mission and their purpose are the same things. Also in this episode: * Reddit redesigned its website and some of the most outspoken users on the web were basically fine with it. * Families are the biggest users and advocates for smart speakers, so where is all the voice-based content marketing? * Google employees petitioned CEO Sundar Pichai to drop a project the company is working on for the Pentagon. * Google employees have also banded together to form a group that is proposing changes to the company’s internal cyberbullying rules. * Facebook’s Augmented Reality tool takes the experience to a whole new level. * People are lying on their social media profiles just to confound advertising algorithms. * One worker stole another worker’s lunch. The whole thing went viral. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About our guest Sharon McIntosh is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. She and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT. Links from this week’s episode * Reddit Wanted a Sleek, Easy-To-Use Site. Many Users Didn’t. * 3 Insights From Reddit’s First Major Redesign * Parents and Families Are the Biggest Supporters of Voice * Gartner Report: Employees Confident in Economy but Less Motivated at Work * Google employees petition CEO to drop out of Pentagon AI project * Google employees organize to fight cyberbullying at work *
April 9, 2018
The concept of earning online has been a trending topic of discussion. We see a lot of advertisements and job opportunities talking about working from home and earning online. There is a lot of misconceptions and the the idea of earning online has been perceived incorrectly. The 147th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy This brings us to today’s podcast where Suresh and Sajeesh, our alumni and guest discuss how people perceive and sell the idea of earning through digital marketing. Through this podcast we not only break myths but educate you and take you through the process of how you can monetise through these platforms. To name a few, we discuss: 1. Content marketing 2. Influencer marketing 3. Ad sense 4. Affiliate marketing. We discuss these platforms in detail. Explain how they work both long term short and what kind of ROI should one  expecting. Nothing comes quick and easy and hence it’s important that you know how digital helps you monetise. We try to educate you through this episode so you don’t fall trap to scams. You can follow our Instagram account at You can share your feedback at: Facebook: Host: Suresh Guest: Sajeesh Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programs
April 5, 2018
In this episode, Mitchell Levy (@HappyAbout), TEDx speaker and the AHA Guy at AHAthat (, and co-host Natalie Forest(@NatalieForest), founder of Success Revolutions and Revolutionize Your Potential (,talk with #ThoughtLeader Jeff Magee (@DrJeffSpeaks), human capital developer and publisher of Professional Performance Magazine( This is the last episode of this series discussing the topic of achieving your potential. For Jeff, our true potential starts with our intellectual property—that which makes us unique. We can achieve our potential by using our intellectual properties and sharing them in a way that benefits other people. Jeff also shares the metaphor of the rearview mirror and how it relates to why most people aren’t achieving their potential. When we think about any goal, we drive ourselves up to achieve it. Right in front of us is a windshield that represents the future opportunities that await us. Above it, the rearview mirror serves as our reference point of what’s behind us — those things that have passed and gone by. Jeff points out that if we focus on that rearview mirror of the past instead of on the windshield of future opportunities, we will never achieve our potential. To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: Here are a couple of AHA messages from the episode. See more in the “AHA Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: * Want to achieve your #Potential? Don’t fixate on a past disproportion; focus on the opportunities in front of you instead. @DrJeffSpeaks * What tool sets, framework, infrastructure, or capabilities are you putting in place for tomorrow’s lives? #Legacy @HappyAbout #TLL * If you want to achieve your #Potential, you need to know how you can plus other people and make things better. @DrJeffSpeaks #TLL * There are two crucial key points if we want to achieve our #Potential: Honesty and Integrity. Do you have them? @NatalieForest #TLL * Have you reached people in a way that you left maps for them to follow in order to raise their own level of performance? @DrJeffSpeaks #TLL
April 3, 2018
Mark Zuckerberg is quiet no more. After a period of uncomfortable silence that saw Facebook savaged by privacy advocates and users like us, Zuckerberg gave a remarkable interview to Ezra Klein, suggesting a Facebook governance structure that would transcend national boundaries. Huh? And what does to you? Thanks to Cloudflare, you now have another means of protecting your privacy from your Internet Service Provider.
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