FIR Podcast Network

FIR Podcast Network
By FIR Podcast Network
About this podcast
The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.
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FIR Podcast Network

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today
This week’s conversations feature Peter Himler on companies using founders and entrepreneurs as spokespersons, Donna Papacosta on the Oxford Comma, and David Spark on a study on business video consumption habits. Other stories include… * Google has introduced its own version of Stories * You can still buy a newspaper from a newspaper rack * Twitter’s new feature streams local news video from the scene of breaking news * Facebook is creating a section in Watch to feature breaking news * Comments on Twitter or YouTube could get you banned from Twitch * Facebook is making it easier for businesses to help during a crisis * Deloitte is out with its mobile consumer survey and we’re all using smartphones for pretty much everything * Replying to customer reviews improves your overall ratings * Unilver is tackling the social media swamp with threats and blockchain Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About this week’s guests Peter Himler formed Flatiron Communications LLC in 2005 after leading the media relations teams at Edelman, and WPP’s Burson-Marsteller, Cohn & Wolfe and Hill and Knowlton. He left the big agency world to help emerging and established companies and organizations better capitalize on the latest communications technologies and digital/social media strategies. In addition to running Flatiron, Peter has written since 2011 for Forbes.com on the intersection of media, technology and marketing. He also founded and edits the “Adventures in Consumer Technology” publication for Medium.com, which has 36,000 followers. He is solidly engaged in the social graph mostly with Twitter, Facebook, Instagram, RebelMouse and LinkedIn as his favored channels. Peter serves as president of the Publicity Club of New York, is active with the New York Tech Meetup, and sits on the executive board of the Communications and Media Studies Program at Tufts University. Donna Papacosta, principal of Toronto-based Trafalgar Communications, is a writer, speaker, podcaster and consultant, helping clients communicate better with employees, customers and prospects. In 2005 Donna started producing the Trafcom News Podcast, one of the first business podcasts in Canada. She is author of The Podcast Scripting Book and co-author of The Business of Podcasting. In addition to communications and podcast consulting, Donna leads workshops on social media topics, and teaches Digital Communications Strategy/Social Media at the University of Toronto School of Continuing Studies. An active member of the International Association of Business Communicators (IABC), Donna is a dual U.S.-Canadian citizen, and holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University. David Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets, and is the author of “THREE FEET FROM SEVEN FIGURES: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” available at ThreeFeetBook.com.   Links from this week’s episode: * AMP Stories: The new Accelerated Mobile Pages format from Google *
yesterday
Interview with journalist and influencer Jennifer Weatherhead Harrington about how to and how not to use instagram to promote your business. With a background in journalism, fashion and beauty, Jennifer has traveled to over 60 countries and her byline has appeared in ELLE Canada, HELLO!, FLARE, FASHION, Metro News, Tiny Atlas Quarterly, Travelzoo.ca, jetsetter.com, Style at Home, HGTV.ca and more. Jennifer is a top travel expert in Canada, with regular national TV appearances on CTV’s Your Morning, The Social, CP24’s Breaking News and radio appearances. Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.  
Feb. 17, 2018
Trust in media is at an all-time low, as is global trust in the United States (while global trust in China is soaring). Meanwhile, peers — who have been a top credible source for several years — are waning as people once again turn to subject matter experts, technical experts, and CEOs, all of whom have been trailing in prior years’ Trust Barometers, the annual survey released every January by Edelman. Where trust is in decline, communication professionals can help turn the tide. Where it is rising, communicators can help maintain that growth. On February 15, four IABC Fellows (and moderator Shel Holtz) discussed the issue and various approaches communicators can take to helping their organizations or clients rebuild trust. About the panel Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute to business results. She is president of Inner Strength Communications in Toronto and previously served as senior director of Internal Communications at Loblaw Companies Limited. In 1996, while on the fast track to a partnership in a growing PR agency, John Deveney opted to strike out on his own and form Deveney, a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies. Based in New Orleans, Deveney is particularly strong in the areas of crisis, healthcare, tourism, and hospitality. (After hurricanes Katrina and Rita, John led the only on-site communication operation and media center for both the City of New Orleans and the Louisiana Office of Tourism.) James E. Lukaszewski, America’s Crisis Guru ®, is a bestselling author, national speaker, and trusted strategic advisor to FPO and NPO business operators and leaders during crises, disasters, reputation attacks, contentiousness and when the boss’s future is at stake. Corporate Legal Times listed him as “one of 22 crisis counselors to have in your speed dial when all hell breaks loose.” For more than 30 years, he has confidentially guided hundreds of company leaders thru tough, touchy, sensitive situations. Lukaszewski’s strategies inspire constructive, ethical problem resolving management behavior. A powerful and inspirational speaker, he teaches executives and managers the lessons he has learned. A prolific author, he is quoted and interviewed often as one of the most recognizable leaders in his profession. Lukaszewski is on the web at www.e911.com. Edward “Ned” Lundquist, a retired U.S. Navy captain with 33 years of professional public affairs and strategic communications experience. He is a principal science writer at MCR Federal in McLean, Virginia, supporting government clients; and has his own company, Echo Bridge LLC, which provides outreach and advocacy support to commercial clients. He served on active duty for 24 years in the U.S. Navy as a surface warfare officer and public affairs specialist. Captain Lundquist was a Pentagon spokesman with the Office of the Assistant Secretary of Defense for Public Affairs, Director of the Fleet Home Town News Center, and director of public affairs and corporate communications for the Navy Exchange Service Command. His last tour of duty was commanding the 450 men and women of the Naval Media Center. He is an accredited business communicator and award-winning communicator who served as president of IABC/Hampton Roads and IABC/Washington, director of U.S. district 3 and chair of the International Accreditation Council. He was named an IABC Fellow in 2016. Captain Lundquist is a member of the executive committee of the Surface Navy Association and chair of the SNA communications committee. He writes for numerous naval, maritime and defense publications and chairs and presents at communications, naval and maritime security conferences around the world. The post Circle of Fellows #30: Rebuilding Trust appeared first on FIR Podcast Network.
Feb. 16, 2018
In this episode, Mitchell Levy (@HappyAbout), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), introduces his co-host, #ThoughtLeader Natalie Forest (@NatalieForest), one of America’s leading experts in personal performance and founder of Success Revolutions and Revolutionize Your Potential (http://natalieforest.com). This month’s episodes will be exciting, as they will focus on the general concept of achieving your potential. Natalie advocates that you need to believe in yourself and embrace your potential; otherwise, you’ll never achieve what you’re going for. She believes in the saying, “The only thing that can stop you is yourself.” Four more influential thought leaders will be speaking soon to share their valuable opinions on how we can successfully accomplish our abilities. To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife. Here are a couple of AHA messages from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, AHAthat: http://AHAthat.com. * 3 P’s that will lead you to living Your Life, Your Way: Purpose, Passion, Potential. Do you have them? @NatalieForest * Potential is one issue that most people hesitate to deal with. Are you addressing yours? @NatalieForest * Do you know someone who is amazing but doesn’t believe in themselves? Anything you can do? @HappyAbout * You’ll never get satisfied if you’re always into the idea of saying, “Maybe I should have done better.” @NatalieForest * Stop comparing yourself to others. You need to believe that you’re the best possible person you can be. @NatalieForest
Feb. 15, 2018
A social media firestorm has erupted over a fake restaurant that briefly became London’s top-rated eatery on TripAdvisor. But the restaurant never actually existed. This video explains how the Shed at Dulwich rose to the top of more than 18,000 restaurants over a seven-month extended campaign. While we don’t condone fakery, we commend journalist Oobah Butler, who pulled off the stunt, for using good social media marketing tactics to make it work. There are lessons here for B2B marketers about how to use social media and appropriate word-of-mouth marketing to promote their own legit brands and products. In short, take the long view and frame your message from the start, sticking to key talking points and repeating them to reviewers who might be inclined to review your products and services. You should also concentrate on the most appropriate social networks to match your market; the Shed used Instagram and a series of carefully prepared food photos, since that is what resonates on that network. Butler understood the value of a good photo in his promotion, and that the look of the plate can be more important than the actual ingredients, which in many professional food photos is often inedible. The Shed never cheated anyone, and the prank wasn’t intended to steal money. It was intended to show up TripAdvisor, and it succeeded masterfully. Butler did end up serving a meal to a few select folks, but didn’t charge them. He had a certain graceful charm that is appealing. The experiment demonstrates the value of knowing your market and being trendy but not going over the top. It also shows why having some fun with your social media accounts doesn’t hurt.  
Feb. 13, 2018
In this week’s podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy https://www.thinkwithgoogle.com/feature/personal-searches/#/ Google came up with this research, some of the trends:   * 60 % + Growth in Mobile searches for “for me” in the past two years * 80 % + Growth in Mobile searches for “Should I ” in the past two years * Auto searches like: My car won’t start, How many car can I afford, Sell my car, How much is my car worth * In Beauty category: Why is my hair falling out, How often should I wash my hair, What is my face shape * Education: My learning plan, My science project, Where’s my school bus, Calculate my grade We also discussed: * Universal or blended search * Google assistant * Amazon alexa and how this personal assistance is changing the way we communicate, search You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Bharani  Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx
Feb. 12, 2018
The “story” above was produced using Apester, which is covered in this episode. Our lead story: Company founders are turning up more and more as spokepersons in advertising and marketing. (Have you heard the founder of Third Love or the co-founders of Bombas pitching their products on the radio instead of a paid spokesperson?) On this week’s FIR, hear conversations about this trend with Scott Monty and Gerard Corbett. Also on this week’s episode: * Facebook tests a downvote option * Publishers dropped from Facebook’s News Feed are turning to LinkedIn * Dodge faces backlash for invoking Dr. Martin Luther King in a Super Bowl ad * Smart speakers are gaining the public’s trust by making mundane tasks easier * Robots and avatars are starting to replace real people * Snapchat-like Stories are showing up everywhere * Three new studies advocate for companies taking stands on social and political issues Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which FIR content is selected at Shel’s Link Blog. About today’s guests Gerard Corbett is Chair and CEO of strategic communications consulting firm Redphlag LLC., Founder and Partner of Wise Counsel, and CMO of real estate tech startup Producers Forum, Inc. in Palo Alto. He also is an award-winning career coach, blogger and Past Chair & CEO of the 32,000 member Public Relations Society of America, having served as Chair and CEO in 2012. Gerry is a versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As partner in Brain+Trust Partners, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches and more. He is a board member of the American Marketing Association and an advisor for RPM Ventures, My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing, and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. Links from this episode: * Burger King: Whopper Neutrality * Everything You Need To Know About The Face-Swap Technology That’s Sweeping The Internet (And Getting Banned Everywhere) * Facebook is testing a ‘downvote’ button — the next best thing to ‘dislike’ * Publishers eye LinkedIn as Facebook’s reliability falter * Dodge Super Bowl ad using Martin Luther King Jr’s speech sparks backlas...
Feb. 12, 2018
This week, we keep the focus on Facebook and its algorithms. As long as two thirds of us are using the platform, it is important. We start our discussion with Matthew Ingram’s recent Columbia Journalism Review article, Facebook’s latest changes will probably make misinformation worse. Facebook is indisputably a media company. A change in its algorithm will not change that. And so measures like its two question news questionnaire are something we should examine closely, like every move Facebook is making in this area. But as we do, we must recognize that Facebook’s algorithm is opaque to its users. There is no way we really can know what is going on under the hood. And that affects what we read. It’s a question of having control. And, if you think that we are just baying at the moon, another piece of news worth noting, this time out of Canada. Think about the Right to be Forgotten. Then think about the GDPR. Think about CASL, the Canadian Anti Spam Law. Now read a discussion paper from the Privacy Commissioner of Canada. The need to give individuals more control over their data leads to a focus on de-indexing and source takedown. The bottom line: We may have a global internet, but we have national sovereignty over privacy and personal rights. So, pay attention. You may not want government regulation, but that doesn’t mean you won’t get it. Finally, we talk about Google Bulletin,  It reminds us that, before Facebook pushed into and then fled news, there was Google. And when we talk about innovation, let’s not count out Google.  
Feb. 8, 2018
The first 30 days are crucial in a new job. You can use these precious first days to form excellent first impressions that can lead to long-lasting relationships in your new organization. Young PR Pros calls this the 30-day challenge. In this episode our hosts and producer will share their 30-day challenge tips and advice so you can make your first days at a new job count. What should you do in the first month at a new job? First off, Clare did a great job reminding our listeners that new jobs aren’t always all butterflies and kittens. There are good and bad days. It is important to take take it easy on yourself during the first month, take it in strides and make note of those lessons learned (listen to episode 116 for tips on how to learn from your lessons). What else can you do during the first 30 days? * Give yourself a goal. PR, marketing and communications professionals are deadline driven. Set a few goals, maybe it is to introduce yourself to each person in the office, or maybe it is to set up alerts on industry news and learn about the industry. * Avoid heavy lifting – spend more time learning. Ross says you should learn as much as you can, learn the corporate structure and immerse yourself in as much things related to the company. A lot of success happens when you fit your good ideas into a corporate framework – i.e. understanding how new ideas can flourish in your new company. One easy way to do this is to read as many news releases published by the company, this gives you a good idea of what is going on in the organization as well as their industry. * Sit down, stay humble. This is not the time to be proud. Take criticism, remember you are new and it is inevitable you will not be the expert on certain things. Also, 9/10 times your amazing bright idea has probably already been presented before. Take this opportunity to learn from your new team. But humble shouldn’t lead to impostor syndrome. You got the job, you deserve to be there. * Bring in food – people love the employee who shows up with treats! First impressions First impressions are so important at a new job. They can really make or break the experience you will gain. Agility PR puts it nicely: “You’re told your entire life not to judge a book by its cover, yet it’s impossible to avoid. Biologically, humans are hardwired to make quick judgments as a way of identifying threats.” All first impressions are important, doesn’t matter what their title is. Don’t underestimate the relationships you will build with a receptionist or executive assistant. What happens if you are running around last minute trying to print a proposal that is due in less than an hour. The printer breaks and you have no idea what to do. If you didn’t make a good first impression with that receptionist, good luck getting things working in time to send that proposal. Lessons Learned So what did our hosts learn during this episode? * Clare learned it is a really good idea to make a map of the office. If you have a hard time learning names, a map of your office with names and notes about each colleague will help you remember your entire new team. * Ross is reminded that the first 30 days is very stressful. As a boss now, he will definitely remember to help his team members celebrate the wins and recognize the low days, while remaining neutral towards both. * Kristine says the one word she took away is: respect. Respect your new team, respect the job,
Feb. 7, 2018
In this week’s podcast, we discussed Why we (Web Marketing Academy) do what we do. This week we met with Shwetha, who is our Executive Assistant and Student Counsellor. She is in charge from a phone call to students support from first interaction with the students to explaining them the course details to sharing how they will learn, the process after the course what to expect, alumni relationship and everything in between. She is the girl behind WMA admission to the relationship and taking care of customer support. She asked me certain questions about why we do what we do and how we do. The 139th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy We discussed the culture, how we got started why there are classroom sessions instead of online sessions, why only we take 10 people in a batch, the classroom setup and why we don’t use PPT in our classes. Will it work for all businesses not necessarily but we can learn from each other how we run our business. Hope this is useful and got some insights. You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy Host: Suresh Guest : Swetha Podcast Manager & Editor : Bharani    Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following: * The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.  Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx