ABOUT THIS PODCAST 🔗
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Update frequency:
every 43 days
Average audio length:
35 minutes
Has sponsors
English
United States
49 episodes
since Nov. 17, 2020
episodic
LATEST EPISODE 🔗
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Peter just finished recording his audiobook for Unlocking Authentic Sales! While it won't be out for another few months, he's sharing the Foreword (written by our very own Alex Allain) and Introduction here with you all so that you can get a sneak peek into the book!
Supp…
PREVIOUS EPISODES 🔗
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In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pitch and provides feedback while also trying his own version!
As they build t…
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I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behind successful hires at Coinbase, Pinterest, Snowflake, and more.
We dive deep into the biggest startup hiring questions:
When should you actually hire your first salesperson?
How do you avoid the …
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Mason Fuerst, founder and CEO of Motiv (motivai.us) sits down with Peter to break down how he approaches outbound sales in an authentic way.
With all the noise out there today around how to do outbound it's rare to find something that works, but Mason's mentality around cr…
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In this episode Alex and Peter ask, "Is it OK to lie to customers? And if so, when?"
They dive into:
An experience Alex's friend had with a sales lie
What to do when a salesperson lies
How to spot lying salespeople before and after they join a team
Support the show
…
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Peter and Alex dive into Peter's thoughts on design partnerships and their impact on startups.
They discuss:
The pressure from VCs to sign more design partners
Why not all design partnerships are helpful
Why you should charge for design partnerships
When free design partnership…
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In this repurposed episode from Peter's YouTube channel, he sits down with Hyperbound's cofounders Sriharsha Guduguntla and Atul Raghunathan.
They discuss:
The evolution of AI in sales
How to actually evaluate AI tools (without getting caught in the hype)
The challenges …
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As a solo host, Peter tries his best to fill Alex's shoes :)
He sits down with YC W24 founders of Centralize, Rachit Kataria and William Wang, to discuss their founder-led sales journey and approach. They discuss:
Their approach to relationship-based selling
The challenges and…
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Waseem Daher (Ex-Dropbox and Founder of Pilot.com) sits down with Peter Ahn and Alex Allain of Decoding Sales to discuss learnings from his founder-led sales journey. They discuss:• The importance of founders being involved in closing a startup's first customers• How to think th…
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At the end of the year, Peter and Alex look back on what Peter's learned coaching startups and three places he's changed his mind.They cover:
Peter's new thoughts on BANT and MEDDIC as discovery and sales qualification frameworks. (Originally discussed in the BANT an…
Disclaimer: The podcast and artwork embedded on this page are from Peter & Alex, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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