Edge of the Web - An SEO Podcast for Today's Digital Marketer

Edge of the Web - An SEO Podcast for Today's Digital Marketer
By Erin Sparks
About this podcast
Edge of the Web is a weekly digital marketing podcast discussing all things within SEO, Social Media, Content Marketing and more!. Hosts Erin Sparks and Tom Brodbeck discuss the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.
Latest episodes
Dec. 5, 2017
How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject at Content Marketing World a couple months ago. In this episode, we'll talk with Michael about how he convinces CEOs and CMOs to invest in content marketing and share a few secrets on how to measure the ROI of that content. Michael also dives into the ROI topic in his book "The Content Formula" which provides a step-by-step guide for delivering ROI on your marketing. Plus we discuss AI, Black Friday sales, and the new captcha coming from Facebook - all this week on the EDGE! Giveaway We are giving away ONE FREE COPY of Michael Brenner's book "The Content Formula." To enter our contest, head over to our Facebook Live conversation and leave a question or comment for Michael and we'll choose one as the winner! You have until Friday, December 8 at noon ET to enter! To enter the contest, visit: https://www.facebook.com/EdgeoftheWeb/videos/1296134233829761/
Nov. 14, 2017
For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" has captured so many of our industries biggest moments and brought a little humor to the situation. We talk to Tom in this episode about his background in marketing and why he started to draw cartoons about the marketing industry instead of a wider audience. CONTEST If you want to win a free copy of Tom's new book, we are giving away a free book to the person who gives us the best caption for this comic panel To enter the contest, visit http://edgeofthewebradio.com/giveaways/ to submit your caption and be entered to win!
Nov. 7, 2017
Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo. Jay was a former digital media strategist at Google before joining HubSpot as the head of content and has now become an accomplished keynote speaker and award-winning podcast host. We wanted to pick Jay's brain to learn what tips he could give to someone who is starting a new podcast and find out how podcasters can take their show to the next level. Join us this week for our fun conversation with Jay Acunzo!
Oct. 31, 2017
Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it. Sujan Patel, the co-founder of Web Profits, joins us this week to talk about something he is very passionate about. No, we're not talking about his passion for Batman (although he and Erin and geeked out before our recording) - we're talking about what he calls Customer Delight. On his website SujanPatel.com, he has published The Customer Delight Playbook and he walks through how businesses can build their customer loyalty by delighting them and then turn that into customer referrals! Join us today as we talk Customer Delight, today on the Edge!
Oct. 10, 2017
You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics started - by debunking SEO myths and speaking with leaders in search and the SEO field. We have a very special show today - we are talking to John Mueller, a Webmaster Trends Analyst at Google. It's not often that we get Google on the horn so we are especially excited for this show! John Mueller works with the Webmaster Central, Sitemaps and Search Quality teams at Google to make sure information flows freely between webmasters and engineers at Google. He is based in Zurich, Switzerland and is known for his regular Google Webmaster Hangouts - where he takes live Q&A from webmasters and SEOs. Join us on our conversation with John Mueller as we dive deep into some SEO topics...today on the EDGE!
Oct. 6, 2017
David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroes but has also had roles in The People vs. OJ Simpson, Cars 3 and Lost. David had been in radio for over 30 years when he decided he wanted to change to become an actor and moved out to Los Angeles. After spending a few years training and gaining experience, he got his first paid role at the age of 50. With his wealth of knowledge in radio and voiceover talent, David then decided to build an online training class called VO2GoGo that helps actors and voiceover talents use their voice to tell effective stories. Now, he is the process of developing a course called Camera Ready U - which is designed for actors, marketers, and anyone else who wants to improve their on-screen camera presence. This week we talk with David about his background in radio, why he decided to change careers so late in life, and of course his acting career. Plus, we discuss his new training course and get a little preview of some of the topics he'll talk about in the course. All this and more, on the Edge!
Sept. 27, 2017
David Markovich is the Founder and CEO of Online Geniuses (OG), a community that he has built online using Slack with over 8,000 members. Several of our past guests have mentioned this community to us and so we wanted to learn more about this group! Listen to David talk about how he came up with the idea for Online Geniuses, how it was to move the group from Skype to Slack, and find out about the meetups in different cities across the world!
Sept. 20, 2017
Imagine the year is 2020 and Google and Amazon have taken over the world and Skynet has become a reality. What can you do to prepare your marketing agency for this ultimate reality? We're talking to David Mihm is the founder of Tidings this week on Edge of the Web. David Mihm has been involved in Local SEO for several years now and even founded the company GetListed.org which he sold to Moz in 2012. David's newest company is only a few months old and is looking to turn the email marketing industry on its head! This tool combines all of your social media postings and turns it into a weekly or monthly newsletter. Email marketing has proved to be one of the more effective marketing tools out there that people seem to ignore or push aside. This new tool will help to change that! A few of the topics we cover in this episode include: Home Service Ads Local SEO Artificial Intelligence Voice Search The Value of AdWords in the Future The Future of SEO
Sept. 19, 2017
Bill Slawski is the Director of SEO Research at Go Fish Digital and he is also behind the blog SEO by the Sea. As well as his extensive SEO knowledge, Bill is known for examining and studying patents filled by search engines. In this episode, Erin and Tom talk to Bill about the latest patent filed by Google (Project Jacquard - Textile-Based Device Controls), learn about the weirdest patent Google ever filed, and learn more about Bill's history in law. Check out this fun interview and join us for our next show on Facebook Live for a chance to win a free account to Ahrefs!
Sept. 12, 2017
Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week. Aleyda is a well-known & experienced international SEO consultant, author, and speaker with 10+ years of experiences working with European, American, and Latin-America companies. She has been named a top digital marketing specialist by Forbes, Entrepreneur, and was recently featured in Huffington Post. In this episode, we get to ask her your questions and we deep dive into International SEO - we're giving you your guide to start in this area. All this and more, today on the EDGE!