Edge of the Web - An SEO Podcast for Today's Digital Marketer

By Erin Sparks, Site Strategics

About this podcast   English    United States

Edge of the Web is a weekly digital marketing podcast discussing all things within SEO, Social Media, Content Marketing and more!. Hosts Erin Sparks and Tom Brodbeck discuss the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.
264 episodes · since Feb, 2012
In this podcast
today
Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success. Bob Burg is the author of the new book The Go-Giver Influencer and he is joining the show to talk about his newest parable. You may know his most popular book "The Go-Giver" which has been named by Inc. Magazine as one of the most motivational books ever written. Bob has some great insight into how you can get more sales by having a giving heart and he shares with you his 5 secrets of genuine influence. Listen to the shortened edition of EDGE of the Web as we talk to this best-selling author today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
April 17, 2018
What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk to us about the what he has learned from history about what it takes to work together as a team. Plus, have you heard about the impending Gmail update? What will that mean for email users going forward and we're diving more into the latest Facebook news as CEO Mark Zuckerburg just finished testifying in front of Congress for two days. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
April 12, 2018
It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, has written a series of articles on Search Engine Land about the benefits of podcasting and how SEOs can use it to help improve their organic presence in the SERPs. So in this episode, we explain our process for every episode of EDGE of the Web and how we use it to help us gain more leads! All this and more...Today on the EDGE. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
April 10, 2018
It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC. She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them. We deep dive into PPC this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
April 6, 2018
Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads. Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget talk. How do you handle this conversation as an agency and we also break down the relationship between sales and marketing. Listen to this fun episode with Erin, Tom, and Dan - today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve To listen to our full show, listen here: https://edgeofthewebradio.com/seo-podcast/ep-259-preparing-for-the-future-of-search-seo-jeremiah-smith/ This video is a segment from the 259th episode of Edge of the Web Radio with Erin Sparks (@erinsparks) and Tom Brodbeck (@tbrodbeck). To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com. Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio
March 19, 2018
Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and now focuses solely on SaaS companies. He's a great SEO and has helped countless companies achieve SEO success and so we pick his brain about advice for SaaS companies, the future of search and where small businesses can take advantage, and we catch up on the latest news in the search industry. All this and more - this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!
March 16, 2018
What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO? All this and more - this week on the EDGE!
March 6, 2018
A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!
Feb. 28, 2018
Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal and how it got its start plus we dive into the state of publishing in 2018. We also sprinkle in a little talk about Google Search Console and the latest updates from AMP Conference. All this week and more on the EDGE!
Feb. 13, 2018
Results or Die – that’s the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketing Formula (due out March 27th) and he joins EDGE of the Web to talk about some of the ideas and inspirations behind the new book. The basic formula we follow is this: write good content, sprinkle some SEO dust on it and then people will be throwing money at you. Except, it doesn’t happen that way. Garrett wants you to blow the roof off of last year’s marketing numbers and to do this, it requires a mindset shift. Learn more about the book and how you can get 10x results – this week on the EDGE! SPONSORS CoSchedule We’re excited to welcome a new sponsor to the show – CoSchedule – the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks – plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER – For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you’ll be entered to win! — Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!

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