ABOUT THIS PODCAST 🔗
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
Hosts:
Update frequency:
weekly
Average audio length:
37 minutes
Guest interviews
Has sponsors
English
United States
460 episodes
since May 14, 2019
episodic
AUDIENCE OF THIS PODCAST 🔗
~89.62% of listeners are from United States.
🇺🇸
US
89.62%
🇮🇳
IN
2.12%
🇨🇦
CA
1.30%
🇵🇭
PH
1.09%
🇬🇧
GB
0.69%
🇦🇺
AU
0.54%
🇧🇬
BG
0.42%
🇧🇩
BD
0.37%
🇵🇰
PK
0.37%
🇲🇽
MX
0.26%
🇪🇸
ES
0.26%
🇱🇰
LK
0.21%
🇸🇪
SE
0.21%
🇸🇬
SG
0.21%
🇨🇿
CZ
0.16%
🇳🇱
NL
0.16%
🇮🇹
IT
0.16%
🇦🇫
AF
0.16%
🇮🇩
ID
0.16%
🇺🇦
UA
0.13%
🇿🇦
ZA
0.11%
🇬🇷
GR
0.10%
🇨🇴
CO
0.10%
🇮🇪
IE
0.10%
🇧🇾
BY
0.10%
🇧🇷
BR
0.10%
🇳🇴
NO
0.10%
Others
0.69%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
Raise prices 30% and most organizations expect to lose 10 to 15% of their customers. Delaware State Parks raised entry fees 30% for the first time in over a decade, and revenue climbed while annual pass sales held flat and non-resident sales grew 5.4%. Alex Hannah, chief marketing, creative and com…
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Search past episodes of Destination Marketing Podcast.
PREVIOUS EPISODES 🔗
Camden Bernatz, creative director and lead strategist at Brand Revolt and author of Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship, pitches Adam Stoker a new strategy offer live on the show, and Adam pushes back. Camden argues that most DMO agency relationships are set up f…
Shauna Stewart, CEO of Experience Olympia & Beyond, the Olympia-Lacey-Tumwater Visitor & Convention Bureau in Washington, joins Adam Stoker for a leadership conversation unlike any on the show yet. Shauna led the bureau from 2015 to 2020, stepped away after a nine-month illness, built a car…
Recorded live in July, CMO Jam 2026 put six destination marketing leaders at one virtual table with Adam Stoker: Joshua Albrecht of Visit Milwaukee, Allison Brown of Discover Long Island, Karina Anthony of Visit Atlantic City, Megan Buchbinder of Wilmington and Beaches, Christian Mengel of the St. …
Adam Stoker opens with the conveyor belt of audience and visitation: the generation that grew up loving your destination is aging off it, and their kids are bored. Adam Stoker opens with the conveyor belt of audience and visitation: the generation that grew up loving your destination is aging off …
Shannon Carter, Executive Director of the Wayne County Tourism Bureau in Ohio, joins Adam Stoker to walk through a funding fight she may not win. Her operating contract with the county expired in 1991 and was never renewed — thirty years of handshake agreements that three new commissioners are now …
Adam Stoker opens with the numbers that should worry every destination: US fertility hit a record low under 1.6 in 2025, net immigration fell from 2.2 million to 410,000, and the places people most want to visit are the ones your staff can least afford to live in. Sixty-five percent of hotels alrea…
Travis Scott, CEO of Visit Big Bear, joins Adam Stoker for a conversation about running a rural destination when everything is on the line. Travis tells the story behind Jackie, Big Bear's world-famous bald eagle, and how Visit Big Bear turned a small nonprofit's unwatched nest cam into a global ph…
Adam Stoker opens with a hard look at why the industry plays it safe, and how that instinct produced both the sea of sameness and the funding fight that came with it. Then Jason Gamel, President and CEO of ARDA, shows what it costs in practice. The timeshare industry generates $3.3 billion in annua…
Collin Norman sat through 4 interviews, a Zoom panel with more than 20 people, a request for his start date and a tour of the budget — then got rejected by email, with no call and no feedback.
Today he's the Executive Director of Visit Clearfield County, Pennsylvania, and he's building a hiring p…
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