ABOUT THIS PODCAST 🔗
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Hosts:
Update frequency:
every 52 days
Average audio length:
38 minutes
Guest interviews
Has sponsors
English
United Kingdom
108 episodes
since June 12, 2018
episodic
LATEST EPISODE 🔗
In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michell…
PREVIOUS EPISODES 🔗
In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025.
Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads.
They …
“People buy from people.”And that’s why B2B influencer marketing actually works.In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into:
What Are the Benefits of Influencer Marketing for B2B Companies?
How to Find the Right Influence…
In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory.
Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation an…
What's it REALLY like to search for a senior marketing role in B2B tech today?After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech.We discuss:
How good or bad is the job …
When should you hire your first marketer?
It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong.
But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s grow…
2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even m…
With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources.One tool …
In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience?
In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads. …
Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore w…
Disclaimer: The podcast and artwork embedded on this page are from Matt Dodgson, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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