ABOUT THIS PODCAST 🔗
Boost business performance and growth in our 5-10 minute podcasts.
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Update frequency:
every 102 days
Average audio length:
12 minutes
Guest interviews
LATEST EPISODE 🔗
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03:03 – When should you start thinking about trademarking – Yesterday!
04:00 – Tips for picking a name
07:20 – The importance of getting it right the first time
12:07 – The difference between a trademark and a registered trademark
15:17 – The re…
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PREVIOUS EPISODES 🔗
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01:01 – Susi’s origin story in creating thought leadership content about topics like AI and quantum computing
04:50 – The potential dangers that can happen when AI systems are trained on legacy
06:14 – The detailed testing required to root ou…
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00:26 – Shawn Rhode’s background
01:22 – The number one issue most salespeople suffer from
02:25 – What is Bulletproof Selling, and where it came from
04:38 – How Bulletproof Selling it works across the sales cycle
05:54 – When gettin…
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00:28 – Dr Ed Jackson’s background
01:05 – Why Meaning-Centered Leadership is an important topic
02:32 – How to implement Meaning-Centered Leadership to start making an immediate difference
05:32 – How leaders manifest expertise in their org…
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01:01 – Dan’s back story and the discovery of Strategic WinBack
03:08 – Why customers chose to leave us and the chances that they’ll actually come back
04:34 – How WinBack compares to new customer acquisition in generating revenue
05:23 – Wh…
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01:15 – Who Michael works with and why he does what she does
02:10 – How the B2B buyer has changed in this “new” environment
03:29 – What B2B buyers now ultimately seeking
05:15 – Why SMEs operating in B2B need to have a strategy…
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01:55 – Who Melanie works with and why she does what she does
03:10 – Melanie’s study of the customer journey
04:15 – Why you need to clean your email house
08:25 – How to maintain the relationship of a large happy customer base
11:15…
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01:39 – You talk about 5 mindsets in The Serving Mindset to move us away from selling and toward serving. In the first mindset, “You are not selling, you are serving!”, you talk about how this is a competitive advantage. Tell us more.
02:12 – What i…
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01:39 – How were you controlled by fear?
02:16 – How did you free yourself?
02:53 – How was the journey?
05:13 – What would you tell someone who feels stuck or afraid to pursue a better life?
06 :37 – Michael’s Website Address.
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01:22 – What Tell us a little about the back story behind Leadsology® – how did it all start is the problem within most teams?
02:22 – You write a lot about what you don’t like about marketers which seems strange give that you are one yourself. Tell…
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