Funnel Club by John Pohly

By F.U.N.N.E.L. = Freemium, Upsell, Newsletter, Next offer, Expand, Lifetime clients

About this podcast   English    United States

John Pohly has invested over 20,000 hours in online marketing through a process he calls F.U.N.N.E.L. The episodes will be classified as Blueprint (Concept), Case Study (Example), Dear John (Answers), and Interviews from leading experts and vendors relevant to the conversion funnel process. Visit for your chance to win $50,000 in the KW Mobile App Contest. p.s. when John Pohly is not offering free training for business owners on the podcast, he is an active trainer for the largest real estate brokerage on planet Earth (Keller Williams Realty).
In this podcast

John Pohly

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Feb. 21, 2014
A good freemium is not always the complete answer for your audience. In this case study, the freemiums help my millennial audience with several smaller things before their is any mention of an offer/upsell for real estate. In this short episode you will see the inner working of one of the most advanced marketing funnels ever created for first time home buyers. Best part is start to finish launches in real-time during this 7 episode series and includes creation of a bniche log, Amazon book, and a Pinterest board.
Feb. 20, 2014
In this case study you will learn about marketing to the Millennial generation and refining your target audience through 3 refining questions that John Pohly ask every client before designing an online conversion funnel or freemium.
Feb. 17, 2014
Platforms are used to broadcast your message to the masses. Connectors are an opportunities to make yourself available to your audience for real-time engagement. In this short episode of Funnel Club you will see 3 powerful examples of the 1+1=3 formula where co-mingling of platforms and connectors can create something more powerful than the sum of the individual sites.
Feb. 16, 2014
In Part II of our Platforms and Connectors series we show you 3-4 places to connect with your audience. Unlike the platforms that are used to broadcast and promote your thoughts and business offerings, the connector sites are where you listen and learn more about your followers. The sense of community, the real-time interactions are jsut a few of the things to look for in a connector site which is often times a social media network.
Feb. 15, 2014
Blogging is a platform. It is your voice in the world and allows you to broadcast your message to the masses. Join John Pohly on this episode to learn the 5 best platforms for getting your message heard in a noisy world!
Feb. 13, 2014
I love it when I can help promote the giveaway of FREE money! The Keller Williams Mobile App contest also makes a great study on the conversion funnel concepts applied to a 320 x 480 pixel screen of an iPhone. It requires a whole different level of thought process in designing the app, the advertising, the landing page, and follow-up sequence. In this episode I want you to enter to win 50 grand and take away some of the most advanced landing page strategies ever taught on the internet.
Feb. 11, 2014
This is the bonus chapter in The Ultimate Conversion Funnel Blueprint. Until this episode, I pursosely did not make software recommendations. In the book and now in the complimentary you will see that there is a lot of thinking andf planning that has to happen before you jump into the street-level view and implementation with software. These are my 2014 recommendations and the one consistent thing with internet marketing is change. If you are listening to this episode in 2024, take note at how I accurately predicted the future (jumping curves) but also listen to my recent recommendations on podcast episodes and the resources section of the blog.
Feb. 7, 2014
How do you find the right giveaway online? It really comes down to the 3 qualifying questions discussed on this episode and over the years, I have found this to be applicable to any industry or niche. These questions are also included in the soon to be released complimentary workbook at Thank you for all of the great reviews on iTunes!
Feb. 2, 2014
Our first 5 episodes are right out of the book called "The Ultimate Conversion Funnel Blueprint" by John Pohly. In the last episode, John shared his background and examples of conversion funnels created over a decade ago before he refined the process of conversion funnels into the acronym of F.U.N.N.E.L. Find out what the name stands for in this 3rd installment of the Funnel Club podcast!
Feb. 2, 2014
In our first 5 episodes, we are teaching "The Ultimate Conversion Funnel Blueprint". In this episode, Chapter 2 is read by the author, John Pohly. Visit to enter our Funnel Club contests for prizes. Breaking news, at we have a KW Mobile App Contest to Win $50,000! Contest ends on March 31, 2014.

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