Fashion Is Your Business - a retail technology podcast

By MouthMedia Network

About this podcast   English    United States

fashion business and technology podcast
May 16, 2018
How the future of ecommerce is in the rise of virtual reality, augmented reality, and 4D… Jean-François Tremblay, ar/vr lead for Valtech and Decathlon joins Marc Raco, Rob Sanchez, and gest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser. In this episode: Varying opinions on AR/VR Witnessing the birth of a new platform of computing An area of interacting with environment naturally. How AR and VR can coexist, they both have a purpose and mission Capitalizing on core strengths Function before fiction Being in an experience, have an emotional experience when you buy, whether real or VR, creates an attachment Putting VR in the context of usage of goods, putting you in the moment of use, you decided the destination of the context Is 360 video just a stunt, with no real benefit except being able to visit somewhere in VR? Describing our incredible VR experience in a camping setting Movement in VR is extremely difficult to achieve technically Efficient teleportation and movement The need for floor space for proper VR experiences , but actually less floor space than actually displaying and deterioration of inventory AR/VR integration into ecommerce We need to see and feel volume, ecommerce is a flat world, can’t make a 100 % choice based on 2D info Clickable video can bring you into VR experience Tactile integration potential with VR, haptic feedback Adding smells, adding moisture, heat, wind, sounds (4D) to the next level Mimicking G-forces/movement, which can impact how much nausea people can feel Star Trek, losing the world around him as he played, Pong, when Castle of Wolfenstein created a lasting scare An inspiration to culminate work in an on-stage performance experience Keeping one’s eyes open How a revolution is coming  
May 8, 2018
The transformation of how influencers enable brands to build and engage consumer relationships… Joseph Segarra, Lifestyle Marketing and Promotions at Def Jam Recordings, joins Pavan Bahl and guest hosts Josh Wexler (Co-Founder/CEO at RevCascade) and Bianca Caampued (Co-Founder/Creative Director at Small Girls PR) for MouthMedia Network live audience “Souler Salon” on location at Spring Place in New York. Presented by Souler, the ultimate influencer commerce platform where influencers share and sell the products they love directly to their followers. (Next Souler Salon event is June 26th, 2018, with guest Bobbi Brown.) In this episode: Wexler shares how Souler enables influencers to share and sell products they love from the brands they represent Segarra discusses collaborations/partnerships at Def Jam, streaming and content, how collaboration is contingent on the right product, artist to artist collaborations, and effectively engaging smaller retail shops focused on B-to-C Understanding influencer personality, and a personable approach at Small Girls How brands are developing a new kind of relationship with consumers, and how Souler decided to give tools normally provided to brands to influencers, as a channel to get to consumers Twitch as a platform can create moments between unlikely influencers, known mostly for gamers but have other channels Why Spotify lists are everything in the music business for companies like Def Jam The convergence of offline and online The importance of experiences people want to share, such as a the Def Jam ice cream truck Identifying what influence is now Why social media platforms are still are highly relevant Which matter more—content or numbers? The effectiveness of “Stunts” for influencers How it can take several years for emerging artists to get full status as influencer Pieces of content: is there a formula for creating a “megapost”? Analytics and customer profiling Launching an influencer campaign and managing budget, especially when based on trade Social consciousness, taking risk, cause-based marketing as a consideration “Urban Gen-Z mentality”, the need to change the world, and how tools have been weaponized, and their potential to do good Photo credits: Charles Beckwith
May 1, 2018
What if you could get to know your data, and have easy, frictionless access to KPIs, answers and analytics in a simple and natural way – like a friendly conversation? Could that be a valuable member of your team? Well, that new team-member’s name would be—Aristotle… Adrien Schmidt, CEO of Bouquet (artificial intelligence to power intelligent conversations about data, including Aristotle) joins Rob Sanchez, Marc Raco and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser. In this episode: A look into the name “Aristotle”, several “great reasons”, including Aristotle’s tenure as Alexander the Great’s tutor through questions and answers, which worked out well—and how it is all about dialogue and conversations Questions and answers more integrated with voice-enabled systems, start asking will this work to say “Hey Aristotle…” Another origin of the name comes a vision from more than 30 years ago when Steve Jobs showcased Mac, he said how cool it would be to speak with Aristotle Trademarking the name How retail is increasingly data-driven Actionable information vs. raw data Transmitting data back usually in graphical or data base form but via form of voice? Also a visual interface is avilable One part of answer is text (which can be voiced), and the second part is a chart The need for data quickly, frictionless and accuracy (neither happens when humans rush) The more knowledgeable one is the more valuable one is for company and coworkers And someone can focus on higher-level research or data work instead of the things Aristotle can accomplish Bigger transparency offers the ability to ask the right question, attain better accuracy Using audio bumpers is on roadmap for the near future How Aristotle can be taking initiative to analyze and report Proactive member of team Calendar integration also in the roadmap Need variations and the random factor in answers including different ways of answering and even being jokingly wrong, Uses the voice on one’s device (i.e. Siri, Alexa)
April 27, 2018
The first connected objects hosted in points of sale, helping retailers and brands to convert new customers in-store with an innovative “Drive to Purchase ” mechanism… Julien Galtier, Partner and General Manager North-America for The Bubbles Company (a proximity marketing solution platform) joins Rob Sanchez, Marc Raco and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser. In this episode: The origin of the The Bubbles Company name, being from digital a space, used to run a digital agency in France and Canada, and the team decided to explore innovation and tech proximity (location based) marketing — with tech in beacons, NFC, geo-fencing, and wanting to bring it further to help retailers bring digital into physical stores and venues, and improve consumer experience — one component was smart charging station beacon/NFC ready and was bubble-shaped Operating systems evolving so fast, it is hard for retailer to keep up with it and make sure stores have right technology A turn-key solution and way to address tech problems very simply, and once brands are capable of identifying anyone entering store, and interact with that person, what type of interaction will be triggered into their phone or digital screen—-an ad or coupon? Gamification technology, such as discounts, winning a discount – how it helps not damage brand image, and the consumer is more excited about brand promotion The psychology of discounting Dealing with legalities of lottery like gamification, given various legal environments depending on geography/country How the technical platform not impacted, just the way it was it is executed, to accommodate various legal requirements People gaming the system, the company can’t prevent weird people from acting weird, but company can make life difficult, and it is handed in terms of service. The Bubbles Company’s expertise is proximity marketing, making sure the given code or game only works at a given store at a given location Core value: The Bubbles can close the loop because the consumer is playing on smart phone, so can place a tiny remarketing tag on phone—build three audiences: (1) people who engaged with game, but haven’t gone to end of process, so remarket to them (2) the people who made a purchase but lost, and (3) those who made a purchase and won Keeping a conversation going with different kinds of messages depending on experiences No app because that’s one of key insights in early years, hardware in store is complicated It is more a promotion that has been gamified, instead of a game that has a promotion Travel, kids, and early interest in computers, technology and games The post 234 – Julien Galtier of The Bubbles Company – Gamifying Proximity Marketing appeared first on Fashion Is Your Business.
April 24, 2018
Semantic middleware platform allowing to structure, store, protect, manage and navigate along mass of audio-visual contents mixing media, hierarchized descriptions of contents and associated knowledge… Steny Solitude, CEO of Perfect Memory, joins Marc Raco, Rob Sanchez, and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser. Solitude shares why Perfect Memory is important Have a channel available to listen to markets to capture and transform message coming from customers, partners etc. to convert into business A digital access management system Where the idea of Perfect Memory came from, how Solitude observed today every company becoming a kind of media, brands are becoming media brands, capture process and using those assets better, reinventing digital asset management into rich media content How managing assets and what makes them accessible that’s unique, today any product needs to be connected to user experience. Now with augmented product info needs a way to collect any information that transforms everything into a rich user experience Connect content from user along with the product content How Perfect Memory provides upstream service, collecting data and info that will reach the front end, the job is to collect, interpret and make any data available for the user experience Value to user, how info for user is such as how to use the product, processing content at back end Data can generate additional information, with an AI engine that can transform a “low signal” into something that can be exploited by digital markets Improving cross selling of the product, dealing with digital marketing, and a way to take back control for brands Recapturing of content or on-the-fly and in the moment, any content produced by influencers is catalogued and then connected to content and product The need for a platform that is always connected, as a network effect. AI aspects: two branches, machine and deep learning, how to interpret, and semantic (which is an aspect often forgotten) Interpreting and then describing in the vocabulary of the business, addressing all the facets of the data, from sound to image processing, and accessing the mood An example of ingesting a content form in sports, both a sports path and finance path, needing to narrow what the brand want to access and what want user to pay attention to, which helps to avoid mistakes Off the Grid Questions cover moment where human beings re-externalizing their minds, drawing something as a child that showed how different innovation can be the next step, relying on intuition as the most important attribute of a scientist, and being happily content wherever you are And, a new era of the sharing of knowledge, and the coming of The Network of Knowledge The post 233 – Steny Solitude of Perfect Memory – Augmented Digital Assets appeared first on Fashion Is Your Business.
April 23, 2018
Trade + Taxes: What’s Next for the the US and Global Trade, at the 2017 Sourcing Journal Summit… Panelists: Gail Strickler – President of Global Trade, Brookfield Associates Steve Lamar, Executive Vice President, AAFA Kimberlie Freund, Senior International Trade Analyst, USITC   About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017 It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward. Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed. With all this considered, sourcing companies can’t afford to keep doing what they’ve always done. The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life. More news and information at SourcingJournal.com The post 232 – Sourcing Journal Summit – Trade and Taxes appeared first on Fashion Is Your Business.
April 18, 2018
Bridging the gap between online and offline marketing with interactive data driven experiences with Outernets… Sarah Stewart, former Sales Associate for Outernets (transforming windows into interactive digital displays), joins Pavan Bahl and Marc Raco on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is powered by Sennheiser. In this episode: Content that’s more meaningful, instead of static displays, which can interact with displays and get data to push it and optimize content later Making displays interactive and fun, such as looking at a display and facial recognition allows objects put on one’s head or face Passersby make gestures and the screen can move with them when walking by Nano technology that is display agnostic, but uses window-applied film and a projector Recording different metrics, but not recording anyone on video or film, engaging for just a second, then engagement and dwell time, and movement, divided by age and gender Helping landlords monetize vacant properties Connecting with ad agencies, an ad platform and brokering ads, throughout retail, QR Codes to drive traffic and engagement, and are QR codes back? Allowing consumers to buy straight from the window Ads changing based on who it is reading, targeted ads How the consumer can control what’s on screen and interact with it control the window display Dealing with less obvious genders, why they won’t be offended. With mobile integration, the phone is remote control with augmented reality The post 231 – Sarah Stewart of Outernets – Window to Data and Experiences in Retail appeared first on Fashion Is Your Business.
April 12, 2018
Data Analytics + Tech Innovations Shaping the Next Generation of Sourcing, at the 2017 Sourcing Journal Summit… Panelists: Carlos Moncayo – CEO, Inspector Marleen Vogelaar – Founder/CEO, Ziel Pano Anthos – Founder/Managing Director, XRC Labs Jade Huang – CEO, StyleSage Joel Hoff – Director of Consumer Insights, FullBeauty Brands Peter Santora – Chief Commercial Officer, SoftWear Automation   About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017 It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward. Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed. With all this considered, sourcing companies can’t afford to keep doing what they’ve always done. The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life. More news and information at SourcingJournal.com The post 230 – Sourcing Journal Summit – Data Analytics, Tech Innovations, and Sourcing appeared first on Fashion Is Your Business.
April 10, 2018
Live audience event at Spring Place on experiential marketing in fashion, psychology, and the need for an industry to evolve… Michael Crooks Senior Director of Global Relational Marketing for DVF (a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity) joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Rohan Deuskar (CEO of Stylitics) in front of a live audience at Spring Place in New York City. MouthMedia Network is powered by Sennheiser. In this episode: Crooks shares how the range of technology and innovation has to be integrated in the right environment in an organic way that makes sense, which is a lot harder than it sounds Customer analytics, behavioral clienteling (establishing long-term relationships with key customers based on data about their preferences, behaviors and purchase) in-store and online, and the training that brings that together Precognition—when the brain knows what you’re dong before you cognitively know How Crooks learned a lot of scientific method in education, and decided not to be a therapist, Activations celebrating International Women’s Day – original envisioned as panels around empowerment, and a pop up in san Francisco, partnering with Levis and Google, personalized experience “in charge” of VIP experience, using data of people in the area Getting locations to create their own regional events that are regionalized using the same template Putting together a training clienteling manual, modifying how to listen for root values, and how to ask for open questions, the right way to do data capture and use analytics Making events cohesive, making advancements on personalization and tech, four installations on site Partnering with Microsoft for a bespoke interface, to personalize a t-shirt, beanie or tote bag for #INCHARGE Samsung mixed-reality headsets, with a presentation of a fashion show like a see-now-buy now enhanced reality Custom video booth to tell what it felt like for a woman to say what it feels like to be “in charge”, and a custom photo booth to emulate the famous Diane von Furstenberg cube photo And audio of a panel playing out onto the street How stimulating different senses impacts you psychologically, creating immersion by a combo of a variety of sense stimulation Fashion is in such a state of change it is forcing action, evolution is necessary for any company to survive Avoiding problems, when tech doesn’t work it ruins the experience, worse than status quo Always organizing to core values as a brand, and then what elements will organically enhance the experience, reactive model might not work unless you think through the balance of all the elements How the company think sabout at employee and people coming in contact with consumers Overcoming language barriers, and how data capture helps communications Off the Grid Questions cover super villain powers, “mindcasting” other people, what’s Crooks and what’s performative, MMA, and music The post 229 – Michael Crooks of DVF – Psychology and Immersive Experiences appeared first on Fashion Is Your Business.
April 5, 2018
Outside In: Tapping other industries for innovation + transformation, at the 2017 Sourcing Journal Summit… Panelists: John Thorbeck, Chairman, Chainge Capital, LLC Mike Dennison, , President of Consumer Technologies Group, FLEX Kate McShane, Managing Director, Citi Research About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017 It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward. Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed. With all this considered, sourcing companies can’t afford to keep doing what they’ve always done. The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life. More news and information at SourcingJournal.com The post 228 – Sourcing Journal Summit – Innovation and Transformation appeared first on Fashion Is Your Business.

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