ABOUT THIS PODCAST 🔗
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
Hosts:
Update frequency:
every 67 days
Average audio length:
40 minutes
Guest interviews
Has sponsors
English
United States
18 episodes
since July 13, 2023
episodic
LATEST EPISODE 🔗
What happens to your go-to-market when your company is actually many companies, and five different teams end up calling the same bank?
In this episode of The ABM Way, Omprakash Karuppanan sits down with Shalini Pillai Banerjee, CMO at Pine Labs, one of India's largest fintech platforms, to unp…
PREVIOUS EPISODES 🔗
What does Account-Based Marketing look like when you’re selling multi-million-dollar services to Fortune 100 companies across 13+ countries?
In this episode of The ABM Way, Omprakash Karuppanan sits down with Avishek Chakrobarty, Global Head of the ABM Center of Excellence at Kyndryl, to unpack ho…
Signal-Based ABM: How Enterprise Deals Are Actually Won
In this Webinar episode of The ABM Way, Omprakash sits down with Yulia Olennikova Senior marketer and evangelist at N.Rich
We’re breaking down why signal-based ABM underperforms & what enterprise teams do differently to turn signals into …
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern.
In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building…
From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija.
In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy.With leadership roles at Autodesk and IBM, Vineetha brings over a decade of deep expertise in account-based advertising and marketing. …
The Bold ABM Moves No One Talks About (But You Should Try in 2025)
In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot, discuss the ABM strategies that many teams are hesitant or slow to adopt.
Emilia shares why display ads are overrated, how co…
Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk.
In this powerhouse episode, I’m joined by Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed and one of the most respected voices in the global marketing ops community.
We dive deep into the evolving role of mark…
In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketing experience, Patricia shares her expert insights on how marketers can navigate…
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:Why your ABM advertising doesn't work and how to fix it!
Are display ads worth the cost?
Do Display ads still work?
How can I personalize ads in scale?
Do we need expensive ABM ad platforms?
These …
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss:A well-ideated narrative and UVP backed by research help you:✔️Connect Emotionally✔️…
Disclaimer: The podcast and artwork embedded on this page are from Omprakash Karuppanan, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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