How to research Keyword for Blog Posts?
Welcome to another episode of the DKSpeaks Podcast. In continuation with what we discussed in the last episode, on long tail keyword research, in this episode we will be discussing “how to research keywords for blog posts”.
I was so confused with this entire thing that, whenever I read a blog post on one of the well know blogs, I would often check on the keywords that they could have possibly used for that specific post.
While 90% of the time, I ended up with just one conclusion – none of these posts targeted a specific keyword and there was no real keyword research on most of these posts.
Most of these posts still ranked on the first page of google for a lot of the keywords related to the topic that the post was on. The one reason I could think of, could be the brand value that these blogs carried. They were authority sites and Google might just have felt that it made sense showing them on the first page of the search results for most keywords on that specific topic.
Nevertheless, keyword research has its own advantages and I would always recommend doing a thorough keyword research when you plan on writing your blog posts.
How to Research Keywords for Blog Posts
In this episode, I am going to show you a very simple way of researching keywords for blog posts. I would be using researching tools that are free to use.
This concept follows a simple principle. We are going to pick up keywords that might not have a lot of search volume. Instead we will pick keywords that have moderate search volumes around 500 or, more per month. With these keywords you will be able to rank on the first page of Google pretty easily.
And when you have many such articles targeting keywords that have 500 or, so searches per month, cumulatively you will get a lot of traffic to your blog.
Here is what we will be discussing in this episode –
* How is researching keywords for blog posts different from that of keyword research in PPC campaigns?
* 2 simple approaches on how to research keywords for blog posts
* The free tools that I use for the keyword research
* How to find blog post ideas
Resources mentioned in this episode
Here are the resources that we used in researching keywords, in this episode –
* Google Keyword Planner
* Long Tail Pro (Paid Tool)
I have used only the first 2 tools in the steps that we saw in this episode. But if you want to cut the hard work and save a lot of time, you can go for the paid tool, Long Tail Pro.
Thank You for Joining
I wanted to thank you all for joining me in today’s episode.
What do you think about the tips that we spoke about in this episode? If you are using a different keyword research approach, then do tell us about it.
If you have any questions, post them below in the comments section and I would be happy to respond to it.
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