Digiday Live

By Digiday

About this podcast   English    United States

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
May 11, 2018
Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global media team in an age of changing technology.
May 9, 2018
In this session from the Digiday Programmatic Summit Europe summit, Siemens' global senior online marketing manager Paulina Jamsa talks about the seven ways that help brands and agencies collaborate better.
May 4, 2018
A lot of companies fall short in their efforts to take their advertising in-house or clean up their supply chains. It’s a regular complaint among publishers, for example, that advertisers cry foul on issues of brand safety, but hardly change their budgets and spending to address the problems. At the Digiday Programmatic Marketing Summit recently held in Estoril, Portugal, Jellyfish digital strategy director Gawain Owen said the key is to think about people, processes and tools.
April 27, 2018
The definition of artificial intelligence and what technology constitutes it remains highly debatable. Michael Lawder, svp of customer care at Samsung Electronics in North America, said AI tech isn't advanced enough yet regardless. Lawder discusses AI's potential, integrating AI into customer service, data privacy and more in the session from the Digiday AI summit.
April 23, 2018
At the Digiday AI summit, Ecovas Robotics' Christopher Caen explains how AI can kill your brand or save it.
April 20, 2018
In this session from the Digiday AI marketing summit, Samir Desai talks through using AI to motivate fitness club members to stay on their fitness track.
April 13, 2018
At the Digiday Publishing Summit, Brandon Berger, chief business officer at TheSkimm, talks about the company's subscription business.
April 9, 2018
Insider, a publisher whose content and business model was seemingly built to thrive off Facebook, is weathering Facebook's news feed change. Spande discusses Insider's growth in a changed Facebook environment, the publisher's advertising business, its subscription offering and more in this session.
April 2, 2018
Clique Media Group combined editorial sites with consumer products. Launched by Katherine Power and Hillary Kerr, the company took off with the idea of making fashion and beauty content shoppable. Fast forward to 2016, and CMG launched their first apparel brand, Who What Wear, with Target. Power talks about CMG's initial business plan, how it has evolved and what the value offering for venture capitalists is in its model and more in the session.
March 30, 2018
At the Digiday Publishing Summit, Bobby Moran talks about the mistakes the publisher made while building out their subscription product and the factors that make the product stronger and more valuable.

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