PragmaticLive

By Pragmatic Live

About this podcast   English    United States

Welcome to Pragmatic Live Radio where you’ll gain practical tips and actionable advice designed to overcome the real-world challenges faced by product management and marketing professionals.
You’ll hear conversations with experienced product professionals on topics like pricing, user experience, product design, roadmapping, launches, personas, customer retention and more.
In this podcast
April 13, 2018
In this week’s episode of PragmaticLive, Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business.   Make sure to check out Ed's talk show The Soul of Enterprise, for more great content. Have a topic suggestion or a question you would like answered?  Submit them to [email protected] or use the hashtag #askpragmatic on Twitter. Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? UX Essentials by Ascest
April 6, 2018
In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively. Have a topic suggestion or a question you would like answered?  Submit them to [email protected] or use the hashtag #askpragmatic on Twitter. Check out our upcoming courses and register today!  
March 29, 2018
* This podcast was captured during our recent webinar (The Key to Building Better Products). It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for. Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them. Ready for a deeper dive into the principals of UX?  We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!
March 22, 2018
Is launching a freemium model effective for customer aquisition?In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer aquisition and how effective fremium models really are. Have a topic suggestion or a question you would like answered?  Submit them to [email protected] or use the hashtag #askpragmatic on Twitter. Check out our upcoming courses and register today!  
March 15, 2018
Have you ever built a feature that nobody uses? In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, covers 3 key methods that you can use to get the most profitable products to market as quickly as possible.Have a topic suggestion or a question you would like answered?  Submit them to [email protected] or use the hashtag #askpragmatic on Twitter.Check out our upcoming courses and register today!  
March 8, 2018
In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more.   Ready to start, or continue your Pragmatic certifications?  We offer a broad range of course times and locations.   Register today!
March 1, 2018
Product Owner Vs. Product Manager   Do you know what separates the two?  In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products.  
Feb. 22, 2018
Conducting a complete pricing initiative can be a daunting task.  Understanding your market, and the various market segments that may exist, is crucial to capturing more value. In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals.
Feb. 15, 2018
The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users. In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in product management.
Feb. 8, 2018
The Buyer Journey Map, What Broke It? While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS). In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map. 

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