Fresh Thoughts Podcast

By Thought Labs

About this podcast   English    United States

Our Fresh Thoughts podcast will be a roundtable discussion with guests about the latest topics in digital marketing, social media, and the technology that drives them.
8 episodes · since Jul, 2015
In this podcast

discussion

Fresh Thoughts Podcast

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April 25, 2016
SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk with Luke Lappala, Director of Communications, and Gavin Griffin, Social Media Implementor at SCOTTeVest about how they integrate feedback into all aspects of their business.
April 23, 2016
Some brands, like Saddleback Leather, have really figured out how to produce great content that their customers want to see. In this episode, John Maver and Zachary Chastain talk with Keenan Erwin, Marketing/Social Media Guy at Saddleback Leather about their successful content marketing program and how they keep their customers coming back for more.
March 29, 2016
AVG Technologies has long offered some form of self-service support to its millions of users. In 2015, after internal analysis of metrics and user satisfaction decided to change everything. Jas Dhaliwal, Director of Customer Care Self-Service and Social Care at AVG led the effort to completely replace the old FAQ and forums based system to one based on Salesforce Community Cloud. The results since the rollout have been amazing - serving over 13 million visitors, exceeding self-service goals by 25%, and raising Net Promote Score from 50 to 70 points. Join John Maver, Cappy Popp, and Zachary Chastain as we talk with Jas about how AVG Technologies accomplished this significant rollout.
March 3, 2016
Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the content marketing practices of Saddleback Leather and Caspar to learn what is working well for them. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk about all of these topics and how marketers should take advantage of them.
Feb. 22, 2016
Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and Zachary Chastain talk how each new feature works and how marketers should take advantage of them.
Feb. 12, 2016
Content marketing continues to be an essential part of digital communication for brands in 2016. In this episode, John Maver and Zachary Chastain talk about Zach's latest guide and how to get started.
Aug. 21, 2015
Doing a social media competitive analysis is a critical part of running an effective digital marketing program. But, they can be big and time consuming. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk about the critical parts of a competitive analysis and how to present it for best effects. Learn more about Thought Labs at http://thoughtlabs.com
July 14, 2015
In our first Fresh Thoughts Podcast, we discuss how much content is too much based on recent analysis from Hubspot and Moz. Join John Maver, Cappy Popp, Zachary Chastain and guest Jas Dhaliwal for the discussion. Learn more about Thought Labs at http://thoughtlabs.com
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