ABOUT THIS PODCAST 🔗

Update frequency:
monthly
Average audio length:
34 minutes
Has sponsors
English
United Kingdom
55 episodes
since July 11, 2023
episodic

LATEST EPISODE 🔗

In this episode of Marketers of the Universe, host Tom Inniss sits down with Michele Raffaelli—Senior Paid Media Manager at Brew Digital and guest lecturer at universities across Europe. Michele shares his non-linear path into digital marketing, explaining how a decade in retail and a process of el…

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Search past episodes of Marketers of the Universe: A digital marketing podcast.

PREVIOUS EPISODES

Tom is convinced LinkedIn is just an unhinged echo chamber of spilt cereal metaphors and performative thought leaders. Debbie is here to change his mind. This week on Marketers of the Universe, Brew Digital’s senior social media manager brings the real-world strategy to counter Tom’s healthy cynici…
If your executive team only cares about pipeline growth, presenting them with high ad impression numbers is a quick way to lose your budget. Gathered around the virtual studio table, Haydn Woods-Williams, Tom Inniss, and Rich Harper tackle the growing disconnect between creative marketing campaigns…
If you ask a standard AI platform to write a comprehensive B2B marketing strategy, it will deliver something that looks technically correct but remains entirely bland. In this in-person episode, our Digital Marketing Team Lead, Haydn Woods-Williams, speaks with Managing Director Gareth Llewellyn an…
Many B2B companies find themselves trapped in a cycle of hiring and firing agencies because the initial chemistry failed to translate into tangible growth. Gathered in person for this episode, Digital Marketing Team Lead Haydn Woods-Williams, Managing Director Gareth Llewellyn, and Head of Digital …
A sudden platform shift, such as the rollout of Google’s AI Overviews, threatens to wipe out your search traffic just six months into a carefully planned campaign. Do you scrap everything and start again, or do you hold your nerve? When algorithms change and website traffic drops, the pressure from…
With organic reach seemingly on the floor, many B2B marketers are asking the same question: Has social media become a purely pay-to-play battlefield? In this episode of Marketers of the Universe, Haydn Woods Williams sits down with Brew Digital’s Senior Social Media Marketing Manager, Debbie Gacuta…
In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. We discuss the pervasive role of AI in content creation and why—despite the efficiency of tools like Gemini and ChatGPT—the "human element"…
In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at Brew Digital, to dissect the rise of AI Optimisation (AIO). As organic traffic patterns shift and AI-generated answers become the norm, we ask the bu…
Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe, Haydn Woods-Williams and Tom Inniss are joined by Paid Media Manager Michele Raffaelle to discuss the practical realities of tracking B2B customer journeys . While many attribution models are technicall…
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