This Mobile Life

This Mobile Life
By inspiredworlds
About this podcast
This Mobile Life is a podcast that explores the different aspects about mobile & being mobile by living in the cloud. We discuss & share insights into what's happening in the industry. From mobile product management, mobile design, marketing, wireframing, mobile video, SaaS and the latest news. In the podcasts, Matthew Ho interviews experts from around the world. These podcasts are available on Soundcloud, iTunes, Stitcher, TuneIn and your favourite podcasting apps! This Mobile Life is by Inspiredworlds.
Latest episodes
Aug. 9, 2017
In this episode, we have my good friend & co-host Francis McCarthy from UNIKRN hailing from Seattle. We discuss the following topics: 1. Life in USA 2. ROKU beats chromecast, Apple TV, amazon 3. Key learnings from Mobile Growth meetup in San Francisco: We heard from speakers from Amazon, Smule (50mil users), Doordash and Branch metrics.  4. Product craft meetup 5. Sydney Startup AMA on raising $$$ 6. NBA update: Kyrie Irving's trade demand and the fallout  For more info check out the blog http://inspiredworlds.com. To view the video go here: https://www.facebook.com/matthewho/videos/vb.832670227/10159089457860228/?type=2&theater If you like the episode, please rate it 5 stars on iTunes and share it with your friends!
July 5, 2017
Our latest podcast / FB Live episode, live from San Francisco! We're live with Francis McCarthy from Unikrn. In this episode we discuss: 1. NBA Trades 2. Tech News - Women in tech being harassed (11.30) 3. Product Craft meetup (14.00) 4. The art of sparring - testing your ideas, encouraging healthy debate for your product decisions (16.30) 5. Maslows' new hierarchy of needs - having battery charge for your mobile. Reviewing the Anker mobile charger. (19.25) 6. Visiting the LinkedIn office (22.00) 7. Fox news no longer writing news and focusing 100% on video. We discuss how to atomise your content. (24.00) Check out the blog for more goodness: http://inspiredworlds.com This podcast is also available on iTunes, TuneIn, Stitcher and your favorite podcasting apps!
June 23, 2017
This new pod is with regular guest Francis McCarthy from Unikrn. We cover the following topics: 1. Father’s day in the US 2. NBA finals (Game 5) 3. NBA draft preview & trade scenarios 4. Networking in the Bay Area 5. Mind The Product Conference 6. Amazon buying Whole foods: what this means for Amazon, Instacart and the potential opportunities.
June 16, 2017
In this pod, we cover NBA finals (Game 3)& the impact of Amazon Prime. With regular guest Francis McCarthy from Unikrn & special guest Helena McCarthy, university recruitment programs from Amazon. 1. NBA Finals - Game Review - Financial impact of a longer series - The Draymond Green effect 2. The impact of Amazon in Seattle 3. Amazon Prime - Range of services you get with Prime - Free & Same Day Shipping, Video, Kindle books - Life before and after prime - Prime Pantry 4. The opportunity with Amazon Video 5. The everyday store 6. Review of Amazon Mobile app 7. Mobile’s impact on eCommerce. 45% on eCommerce purchases are on mobile. 8. Special Guest - Helena McCarthy from Amazon university recruitment programs - Working at Amazon - Culture: Leadership principles, Customer obsession - Impact of Amazon Prime on their personal lives - Amazon marketplace - The expense of meetings - Amazon Go
June 11, 2017
We're back! This Mobile Life has relocated to USA, keeping with the theme of being mobile :) We return with regular guest, Francis McCarthy from Unikrn. In this pod, we chat about: 1. Internet plans in USA 2. NBA Finals - We attended Game 1 in Oracle Arena. We share what it was like at the game itself, including making a Spectacles video. Do Cavs have any shot? 3. The in-game technology experience at NBA finals 4. USA A-OK: Moving to USA. Now In the Bay Area! 5. Haven't recorded a podcast in 3 months: Still updating with a multi-media approach. Snap, blog, facebook live/posts, twitter, Sydney startups 6. Our hands-on experience with Snap Spectacles. Recording first person views. 7. The Ringer leaves Medium for Vox Media If you like the episode, please rate it 5 stars and share it with your friends. Check out the blog for more info: http://inspiredworlds.com/
March 8, 2017
I chat to Francis McCarthy, Senior Marketing Manager at Unikrn. He was previously on Season 2. Now he's back for a 2 part episode (S3E3 & S3E4). ABOUT UNIKRN Unikrn is the ultimate esports experience. It lets you bet on esports matches, play your favorite games, and win awesome prizes. PODCAST SUMMARY 1. What's it like travelling in the US now? 2. The media's role in society and the purpose of the free press 3. The DeMarcus Cousins trade breakdown 4. Are the Chicago Bulls in tank mode? LINKS https://medium.com/@francismccarthy/can-the-media-save-us-from-trumplife-64a58123f9c9#.scc6r2y2d https://unikrn.com http://inspiredworlds.com
March 8, 2017
I chat to Francis McCarthy, Senior Marketing Manager at Unikrn. He was previously on Season 2. Now he's back for a 2 part episode (S3E3 & S3E4). We always have an awesome chat and this time is no different! We cover everything from esports to my favourite sport, NBA! We also go in depth to chat about the future of content in Snapchat stories vs Instagram stories, Snap's IPO and Medium. ABOUT UNIKRN Unikrn is the ultimate esports experience. It lets you bet on esports matches, play your favorite games, and win awesome prizes. PODCAST SUMMARY 1. Intro - what is unikrn? 2. What's the latest news with Unikrn? 3. I discovered that Unikrn has sponsored a podcast called Rough Drafts for the past 2 years. How's that going? What's the strategy behind that? 4. Last time we spoke about Snapchat and instagram. Immediately after instagram launched instagram stories. Now there's Facebook daily stories & whatsapp status. Thoughts? 5. Snapchat announcing their intention to IPO 6. We also spoke about Medium.com. Since then they've had a big pivot in their business model. 7. Facebook has launched Facebook Jobs and sponsored content inside messenger LINKS https://unikrn.com/ https://itunes.apple.com/au/podcast/rough-drafts-podcast/id1050361444?mt=2 https://theringer.com/ https://stratechery.com/ https://twitter.com/FrancisMcCarthy
March 8, 2017
I chat with Peter Chen, Head of Design & Co-founder at Beaconmaker. I met Peter via the Sydney Opera house hackathon which he won. Peter previously was Head Of Design at Yatango. He also has a lot of digital and advertising agency experience at Holler, Tribal DDB, Soap Creative and WHYBIN. I've always been impressed by Peter's designs and his approach to design. So super excited to be chatting to Pete himself - also his twitter handle! ABOUT BEACON MAKER Create visitor guide apps with well designed features and modules tailored for you and your museum audience. The all-in-one mobile marketing platform. Their customers include Sydney Opera House, Oz Comic Con, Australian Museum, Powerhouse Museum, BIG W, and Mirvac. SUMMARY 1. How did you get into mobile design? 2. Tell me about beacon maker? 3. What's the journey been from winning Sydney Opera House hackathon in 2013 to now? 4. What's the thinking behind the beacon maker app design? 5. Designing mobile vs web 6. iOS vs android (material design) 7. What's the challenge in whitelabelling vs building your own apps? 8. What are some of the cool use cases of iBeacons? 9. As a DJ, do you see that a cross over between the worlds of DJ-ing and mobile design? LINKS https://museums.beaconmaker.com http://soap.com.au https://twitter.com/pete_himself
March 8, 2017
I chat to Brett Fox, co-founder of Photzy. The topic of this podcast is email marketing which is critical to building, retaining and monetising their audience. Brett is an awesome online marketer. I sat next to him for 1.5years at the co-working space Fishburners. ABOUT PHOTZY Photzy is a sister site to LightStalking.com. Lightstalking is the 2nd biggest photography blog in the world. Photzy started as a small side project in 2012 by the light stalking team. The goal was to provide more in-depth photography training, in the form of ebooks and video courses to Light Stalking’s readers. Since then, we have quickly grown into our own photography community now with over 70k members, providing a full library of photography tutorials via a digital locker. Essentially, we’re a very education-focused version of Light Stalking. Unlike other photography blogs and training websites, Photzy’s content comes in the form of beautifully designed, easy-to-follow ebooks. Which can be downloaded and viewed on any device, at any time. IN THIS EPISODE 1. How Brett was the inspiration behind the This Mobile Life podcast 2. How photzy does its online marketing? 3. Who is Photzy's customer? 4. How often does Brett send an email campaign? 5. How some small changes increased Photzy's email conversions by 3x 6. Brett's 80/20 advice 7. Why email is a powerful tool for retention 8. Why Brett subscribes to both US politicians email campaigns 9. What tools Brett uses for email marketing LINKS http://photzy.com https://lightstalking.com https://autopilothq.com http://inspiredworlds.com
Feb. 1, 2017
We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. Gabriel has written the first book on ASO, has courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include EA Games, Redbull and Xerox. He also has a podcast on ASO! We discuss the following questions: 1. Why is ASO important for apps? 2. Why is app store search broken? 3. How do you approach ASO? 4. What are Apple Search ads? 5. Is is similar to SEM? From reading your books seems that there is a lot of parallels to google adwords. 6. What is ASO desk and how does it help marketing of apps? 7. What do you think about upcoming iTunes changes? - Developers can respond to app store feedback - Rate apps without leaving app 8. How is it working remotely and living 5 hours from Sydney & Melbourne? SHOW NOTES * ASO Agency: http://asoagency.com * ASO Desk: http://asodesk.com * Facebook: https://www.facebook.com/gabriel.machuret.1 * Fix The App Store http://fixtheappstore.com * Zero Excuses ebook: https://www.amazon.com.au/Zero-Excuses-live-Beautiful-Life-ebook/dp/B01N322I5G * Podcast: https://www.spreaker.com/user/9491507 * Mobile App Size On Downloads: https://segment.com/blog/mobile-app-size-effect-on-downloads/ This podcast is also available on: iTunes: https://itunes.apple.com/au/podcast/this-mobile-life/id1049198839?mt=2 TuneIn: http://tunein.com/radio/This-Mobile-Life-p802432/ Stitcher: http://www.stitcher.com/podcast/this-mobile-life Go to my blog http://inspiredworlds.com to check out the blog for more info!