SmartBox » The Patient Attraction Podcast

SmartBox » The Patient Attraction Podcast
By Colin Receveur
About this podcast
For your practice to stand out, scoring the top spot on Google for your most-desired niches isn’t enough.
Latest episodes
Feb. 2, 2018
Having trouble watching this video? Click here. Patient Attraction Episode 1125 When people start looking for a dentist, they begin that search online. It’s estimated that roughly 90 percent of dental prospects consult the internet before anything else. That by itself is a major difference from even 15 years ago. But the way prospects search the web is also changing. The 3-year-old website that you’re so proud of may not be serving you well any more. After the break, I’ll tell you what’s changed in search and what you need to do to be found online. Stay tuned. – I’m Colin Receveur, founder and CEO of SmartBox. – Thanks for watching the Patient Attraction Podcast. – Almost nobody remembers, but when the internet was barely a thing, you had to type in long strings of code to do anything with it. – It wasn’t until the late 1980s or early 1990s that the internet evolved into web browsers with a lot of built-in conveniences. – Google was founded in 1998 and rapidly transformed how the world finds things online. – Since then, the internet and how we use it has changed in ways that were unimaginable just 20 years ago. – One of the huge changes that’s still evolving is voice search. – By one estimate, searches from mobile devices made up 60 percent of all searches. – People using mobile devices to search are relying on digital assistants like Siri, Google Voice, or Cortana. – Even at home, more and more people are using voice search with assistants like Amazon’s Alexa and Echo. – Those digital assistants are basically artificial intelligences. – And as the assistants evolve, more and more people will use voice search. – Voice search is different from what you’re probably used to. – For starters, it’s longer and more conversational than the typical search typed into a laptop or desktop computer. – Voice search is typically phrased as a complete command or a question. – “Siri, where’s the closest hotel?” – “Cortana, show me movie theaters near me.” – “Computer, who’s the best family dentist in Milwaukee?” – Google and the other search engines handle that kind of query differently than they do a few simple short-tail keywords. – Those are words like “dentist,” “filling,” and “whitening.” – The short-tail keywords you used for your website content probably aren’t going to get you the results you’re used to. – The search engine optimization process is one of the fastest-changing things about the internet. – What worked a few months ago has been replaced by something else. – Staying current on those SEO changes is practically a full-time job. – If you’re a dentist with a real talent for doing SEO work and have a buttload of spare time, you might be able to handle it. – Remember that you’ll need to optimize not just your website for voice search, but also your blog and social media. – It’s a heavy lift for a nonspecialist. – But if you want prospects to find your practice online, somebody has to do the work. – Here’s a thought, though. – If you have that much free time, something is already going wrong with your dental marketing. – And doing your own SEO work doesn’t make you a single cent. – It’s just not a good use of your time and talents. – Dr. Jonathan Gilbart, a cosmetic and implant dentist in Hagerstown, Maryland, didn’t want to spend his time on SEO work. – He told us,“I wanted to find a company that could do everything, as far as marketing, for me, and put it all together without me having to spend a ton of time learning what search engine optimization was or Google AdWords. – “I’ve been very happy with SmartBox and their ability to take all the stuff, put it together, and handle that aspect so I can focus on my patients.”  – SmartBox does “all the stuff,” including state-of-the-art SEO, for our dentists. – Our industry-leading Patient Attraction System helps more than 550 dentists on 3 continents get more patients, more profits, and more freedom. – We can do the same for your practice. – If you’re seriously interested in double- or even triple-your-practice growth, here’s what you should do. – Go to smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – Invest a little time to discover how SmartBox can help your practice grow like you’ve never imagined. – And more and more people using Siri, Alexa, Cortana, or any other digital assistant to call a dental practice will be calling you. – Join me for our next podcast. – Until then, keep moving forward. The post Your Dental Prospects Are Calling … Machines appeared first on SmartBox » The Patient Attraction Podcast.
Feb. 1, 2018
The Rise of the Corporate Dental Machine Having trouble watching this video? Click here. Patient Attraction Episode 1124 I’m not a huge science fiction fan. But I do know that one recurring theme is that our machines rise up against us, and we have to fight for our lives. I don’t want to sound alarmist, but the machines are already rising up against private dental practices. I’m referring, of course, to the corporate dental machines – the chains. If you think they’re not machines, you need to take another look. The corporate offices have systems that put yours to shame. After the break, I’ll be back to tell you how to not only survive but actually thrive in the face of the corporate dentistry uprising. – Thanks for watching the Patient Attraction Podcast. – I’m Colin Receveur. – I’ve been sounding the alarm for some years about the rise of corporate dentistry. – One existing model may serve as a guideline for what the impact of the corporate offices will mean for private practice dentists. – And that model is Walmart. – Corporate dentistry isn’t Walmart – yet – but there was a time when Walmart wasn’t the Walmart we know today. – When Walmart moves into an area now, small businesses that try to compete suffer. – That’s because Walmart has one of the world’s greatest advertising budgets. – They also have economies of scale in operational costs that small businesses can’t possibly match, and price points that are ridiculously low on thousands of items. – In fact, trying to compete has driven many, many small businesses out of business. – Like I said, corporate dentistry isn’t Walmart yet. – But many of the chains are forecasting phenomenal growth. – And just as with Walmart, if there’s money to be made in a given market, corporate dentistry will be in that market. – The only question is when, not if, they’re coming to your area. – You’ve got a couple of choices. – You can do what too many dentists do and try to ignore the whole thing. – And if s ome of those dentists get out of the business soon enough, that strategy may work. – But it’s not the best course of action for several reasons. – One reason is that you typically won’t have much warning that one or more of the chain practices are moving into your market. – Whether you plan to stay and fight or try to sell your practice, you’ll be reacting instead of acting. – And in business, that’s not the position you want to be in. – Businesses succeed when they have a plan and stick to it, modifying that plan only when needed. – But the odds are that the plan you’re using to promote your practice won’t work when corporate dentistry arrives. – Are you advertising low prices, specials, insurance acceptance, and availability? – Those are exactly what the chains market their practices on. – Once the chains arrive, you’ll be the small store trying to compete with Walmart. – And Walmart has notched up a huge tally in the win column. – The small stores, not so much. – I mentioned that you have a couple of choices. – The second choice is to learn to compete in the areas where corporate dentistry is weak. – There’s one area where the chains really struggle, and that’s trust. – There is story after story about patients not seeing the same dentist twice. – There are even more stories about patients being gouged by unscrupulous chain practices. – Corporate dentistry is short on trust. – You can capitalize on that fact. – Here’s your winning strategy: Let corporate dentistry market to the low case value patients. – You focus on attracting the segment of your market that wouldn’t be caught dead in a chain practice. – That segment is at least 20 to 30 percent of prospects in most areas. – Those better patients have the ability and willingness to pay more for the right dentist. – And once they’re patients, they’ll be your patients for a long, long time. – Now, you’ve probably figured out that you can’t attract those better patients by advertising on low price. – It takes time and a great deal of work to position yourself as the best and only logical choice to solve better patients’ dental problems. – That’s time you won’t have when corporate starts sniffing around. – SmartBox helps more than 550 dentists on 3 continents get more and better patients. – Our industry-leading Patient Attraction System sets our dentists apart from their competitors and helps them get more patients, more profits, and more freedom. – Don’t wait for corporate dentistry to force your hand. – Go to smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – We’ll show you a Patient Attraction System that can double or even triple your practice. – Don’t try to fight corporate dentistry on their terms. – Take the struggle to another level where all the advantages are yours. – Join me for our next podcast. – Until then, keep moving forward. The post The Rise of the Corporate Dental Machine appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 26, 2018
Having trouble watching this video? Click here. Patient Attraction Episode 1123 Dentistry is listed as one of the best professions, but it can also be one of the more stressful ones. Outside of the physical aches and pains that most dentists live with, managing the business side of a dental practice can be a major source of stress. A dental practice lives or dies by the overall well-being of the owner. And if you find that you’re not shaking off the workday or workweek as well as you used to, you need to make some changes now. After the break, I’ll share some tips for managing stress to help you avoid burnout. Stay tuned. – Thanks for watching the Patient Attraction Podcast. – I’m Colin Receveur, founder and CEO of SmartBox. – Like you, I’m a small business owner. – My business helps dentists like you get more and better patients. – That’s what I find most rewarding, pretty much like you probably enjoy solving patients’ dental problems the most. – But there’s a huge amount of business involved in running a small business. – And a lot of my time is taken up by overseeing those other things. – I’m sure it’s the same for you as a dental practice owner. – I’ve had to learn some things about managing the stress that comes with wearing so many different hats as a business owner. – Now, I’m not a dentist by any means, but the mechanics of running almost any small business are pretty much the same. – So I’m going to share what I’ve found works for me to help me stay relaxed and focused. – The first one is taking time away from the business. – Being able to focus on the things I find relaxing and enjoyable really helps me re-energize. -Don’t get me wrong; I love owning and running a successful business … just not 24/7/365. – I realize that getting time away isn’t always easy for solo dentists. – You either have to close your doors or find someone else to cover while you’re gone. – It wasn’t easy for me to take time away for some years, either. – So I learned to make the most of evenings and weekends. – I stopped burying myself in articles and how-to business books, or hopping back on the computer to review things at the office. – Now, I spend as much time as I can with family and friends. – I take as many longer vacations as I can manage, and I thoroughly enjoy them. – The second thing I learned to do was delegate. – That may have been the hardest step to take. – I was a one-man show when I started out. – I did everything, from optimizing dentists’ websites to handling the billing, and a thousand other things. – I finally realized that demand for my services had grown to the point where I had to bring on talent and trust them to do their jobs. – That was tough at first, and I admit that I’m still probably a little more involved in areas where I’m really not needed. – So that brings up the third thing – I had to learn to set boundaries. – I’ve got world-class people working for me, but this is still a small business of more than 70 people. – It’s easy for me to get sucked back into things that I really don’t need to get involved with. – I had to learn how to say no to my staff, and no to myself. – I had to learn when I was really and truly off from work and make that stick. – It’s an ongoing process, as my staff and my wife will tell you. – And with those 3 things more or less working, I realized that I needed to take better care of myself physically. – That’s a work in progress too, but I’m feeling healthier, and my stamina has increased. – These changes weren’t events; they were and are processes. – So, take what you can from my experience and begin the process of managing and minimizing your stress. – There is something SmartBox can do to help minimize your stress. – I already mentioned that small business owners wear too many hats. – You shouldn’t be wearing your practice marketing “guru” hat. – You didn’t go to dental school to learn marketing, and frankly, it’s a waste of your time and talents. – SmartBox helps more than 550 dentists on 3 continents get more and better patients. – I’m talking double- or even triple-your-practice new patients. – And we help dentists gain more time to see patients and make money by solving their dental problems. – Learn what SmartBox’s industry-leading Patient Attraction System can do for your practice. – Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – Not only can you be a lot more successful – you can also relax some while you’re getting there. – Join me for our next podcast. – Until then, keep moving forward. The post Avoid Dental Practice Owner Burnout appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 25, 2018
Having trouble watching this video? Click here. Patient Attraction Episode 1122 Almost all dentists know that there are times of the year when their practices aren’t nearly as busy. These slumps in patient visits and new patient starts are generally predictable – the beginning of the year, just before the end of school, and after school begins. Depending on the nature of your practice, your downtimes might be different. Still, there are downtimes, and savvy dentists will take steps to address those. When we come back, I’ll share 3 tips to help you do exactly that. – I’m Colin Receveur. – Thanks for watching the Patient Attraction Podcast. – I know thousands of dentists, and I practically grew up in a dental practice. – I know the impact that slow times have on dentists’ incomes. – And I know that most dentists don’t have a solid plan to deal with those low points. – You don’t have to grin and bear it when your chairs are empty. – I’m going to share 3 tips to help insulate your practice against downturns. – And then I’m going to give you the best tip of all. – Tip Number 1: Set up a series of public events throughout the year. – The exact nature of the events that will work for you depends on your practice and your market. – But here are some ideas. – Educational lectures on various dental problems and solutions are always a good idea. – By getting in front of the public, you become more than just another faceless dentist. – You become a known quantity for prospects in your area. – And if you present yourself as likeable, approachable, and expert, they’ll remember you. – July and August are often slow months, so consider holding a lecture during one of those months. – Tip Number 2: Expand your hygiene department’s availability. – Cleanings and exams can be a steady source of income during slow times. – Offering a half day on weekends or extended hours a couple evenings a week can bring in new business and even out your cash flow. – And some of those opportunistic cleaning appointments can turn into ongoing patients. – That means repeat appointments throughout the year. – Tip Number 3: Take advantage of seasonal opportunities. – New patient starts are usually slow in December. – Consider running a special on teeth whitening to appeal to the pre-holiday party segment. – Whitening patients can become regular patients. – Those are all pretty good ideas for closing the gap during slumps. – But there’s a better way. – That better way is to get more and better patients. – Let’s be clear – everybody deserves quality dental care. – But better patients are better for the dental practice. – Better patients aren’t motivated by dental insurance, low price, or specials. – What those patients value is an ongoing relationship with a dentist they trust, like, and regard as the dental expert for them. – And usually, once they choose that dentist, they’re fiercely loyal. – When you have a much higher number of loyal patients who aren’t afraid of the cost of care, you don’t have to fear the slow times. – That’s because your slow times will still be as high or higher than your good times before. – The proven way to get more and better new patients is with SmartBox’s industry-leading Patient Attraction System. – More than 550 SmartBox dentists on 3 continents are enjoying more patients, more profits, and more freedom. – You can, too. – Just go to smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – We’ll show you a Patient Attraction System that can double or even triple your practice. – And you don’t need to concern yourself with the downtimes. – Join me for our next podcast. – Until then, keep moving forward. The post Keep Your Dental Practice Out of the “Slumps” appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 19, 2018
Having trouble watching this video? Click here. Patient Attraction Episode 1121 A lot of dentists still believe that all they need to get enough new patients is a great website. That was true at one time, but the online environment has moved on. These days, dentists also need a strong social media presence to stay competitive. Why? Because your competition is catching on to the fact that prospects use social media. But not all social media platforms are created equal. And not all those platforms are worth dentists’ time. After the break, I’ll tell you how to maximize your return on investment by focusing on just three social media sites. Stay tuned. – Thanks for watching the Patient Attraction Podcast. – I’m Colin Receveur, founder and CEO of SmartBox. – If you’re not social media savvy, it can be kind of bewildering. – There are thousands of sites with odd names like Facebook, Tumblr, Instagram, Snapchat, and many, many others. – With so many choices, how are you supposed to know which ones your dental prospects are on? – Even if you’re on social media, it’s hard to know where to invest your time and attention. – SmartBox’s research and experience shows that there are just 3 social media platforms worth the effort for dentists. – Those 3 are Facebook, Google+, and LinkedIn. – Let’s start with Facebook, the undisputed king of social media. – Facebook claims to have over 2 billion users worldwide. – There are 200 million users in the U.S. – That’s nearly 2 out of 3 people in the country. – The sheer number of people using Facebook is reason enough to focus on it. – The odds are overwhelming that most of the prospects you want to attract have Facebook accounts. – The demographics you want are on Facebook, too. – Roughly 53 million users are between the ages of 25 and 34. – 38 million are between 35 and 44. – And 32 million are ages 45 to 54. – More women than men are on Facebook, and women are usually the dentistry decision-makers in a household. – Facebook has been limiting the organic reach of posts. – Currently, it’s below 6 percent and headed downward. – But paid Facebook ads offer a host of options for targeting the people you want to reach. – If you were going to focus on only one social media platform, Facebook would be it. – But dentists need to look at a wider audience. – Over 90 percent of people today begin their search for a dentist online. – Google is still the undisputed king of search with a three-fourths market share. – And when people search for a dentist in your market, hopefully they’ll find your practice. – Once they do, they’ll see your Google+ page. – Your Google+ page is essentially a build-out of your Google My Business page. – The sidebar that appears in a search can contain patient reviews about their experiences in your practice. – And it serves as a source of additional information for prospects. – Dentists want to carefully consider how they can best use Google+ and make it a vital link in their marketing efforts. – The last vital social media platform for dentists is Twitter. – With its current 280-character limit, Twitter is the easiest and fastest way to engage current patients and prospects online. – The demographics of Twitter are in dentists’ favor. – 37 percent of Twitter users are between ages 18 and 29, and one-quarter are 30 to 49 years old. – Facebook, Google+, and Twitter are the 3 most profitable social media platforms for dental practices. – However, maintaining a strong social media presence is something almost all dental practices struggle with. – The whole purpose of social media is to create engagement between people, or people and companies. – You and your staff are busy, and there’s no time for responding promptly to online comments and questions. – SmartBox’s full-package dentists only need to handle the day-to-day posting on social media. – SmartBox creates and auto-posts a vast amount of original, informative, and helpful content to keep the social media platforms relevant and boost their SEO. – Every month, we add professionally written blogs, infographics, videos, quizzes, and more to our doctors’ Facebook and Google+ pages. – Maintaining our doctors’ social media presence is part of our industry-leading Patient Attraction System. – Discover what our Patient Attraction System can do for your practice. – Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – We’ll show you how we can double or even triple your practice. – Join me for our next podcast. – Until then, keep moving forward. The post The 3 Social Media Platforms Dentists MUST Be On appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 18, 2018
When Dentists’ Retirement Is Just a Fading Dream Having trouble watching this video? Click here. Patient Attraction Episode 1120 The Great Recession forced many baby boomer dentists to delay their retirement plans. But the effects of that downturn lingered for years, and it’s only been in the last 2 years or so that dentists’ incomes have begun to recover. That may not be a pressing concern for you right now, but the lesson from 2008 to 2010 should be clear. Any dentist’s retirement plans can be derailed if the economy goes south. After the break, I’ll tell you how you can insulate your dental practice against economic downturns. Stay tuned. – Thanks for watching the Patient Attraction Podcast. – I’m Colin Receveur. – The lessons of the Great Recession are fading slowly while the country enjoys the longest economic boom in many decades. – But one thing is clear: History teaches that every boom is followed by a bust. – And when things go smash, people hoard money. – They opt for only maintenance dental care and defer or cancel any optional work. – People without enough money during a recession spend what they have on food, clothing, shelter, and utilities. – Any dental care moves way down the list. – That’s why dentists’ incomes nosedive during downturns. – Dentists who market to prospects who are strongly motivated by low price, specials, and insurance acceptance will be hit the worst. – Unfortunately, that includes most dentists, if not the vast majority. – It probably includes you. – Let’s be clear – I’m not saying that the sky is going to fall any time soon. – But the economic downturn, if not an outright recession, is coming. – It’s only a question of when, and whether you’ll be ready for it. – If your retirement projections are based on a certain income level and practice growth per year, those projections will need to be reset – unless you take steps soon to safeguard your practice. – Certainly you should consult your accountant, financial advisor, and attorney. – But those steps alone won’t assure your future. – Changing how you market your practice, and the prospects you’re marketing to, is the solution. – In almost any market, a significant segment of prospects are willing to pay more for the right dentist. – And they have the resources to keep paying even in the face of an economic downturn. – Those better patients aren’t attracted by discounts, specials, and low prices. – You won’t attract them by pursuing traditional dental marketing. – You have to give them reasons to choose you over your competitors. – You have to position yourself as the best and only logical choice to solve their dental problems. – You’ll need a strong and consistent media presence … – A website with excellent navigation and helpful, authoritative content … – High-quality doctor and patient testimonial videos … – And dedicated, condition-specific email streams. – That’s a lot of work, probably too much for most dentists. – But everything I’ve just mentioned, and much more, is what SmartBox provides for more than 550 dentists on 3 continents. – SmartBox dentists not only get more patients; they get better patients. – Those better patients will help protect their practices against the next economic downturn. – Learn what our industry-leading Patient Attraction System can do for your practice. – Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – Free means free – no cost, no obligation of any kind. – In exchange for a small amount of your time, we’ll show you a Patient Attraction System that can double or even triple your practice. – And you’ll receive your free, individualized Patient Attraction Roadmap. – You can get more patients, more profits, and more freedom. – And you can breathe easy when things go smash again … and they will. – Because you’ll know that your retirement plans can remain on track. – Join me for our next podcast. – Until then, keep moving forward. The post When Dentists’ Retirement Is Just a Fading Dream appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 12, 2018
Having trouble watching this video? Click here. Patient Attraction Episode 1119 Testimonials and online reviews are the new “social proof” for dentists. They take the place that used to be occupied almost exclusively by word-of-mouth referrals. But just like in-person recommendations vary in their quality and believability, so do your testimonial videos. Most dentists have too many low-quality, generic testimonial videos that don’t speak to the specific needs and wants of dental prospects. After the break, I’ll tell what makes a great dental testimonial video. And I’ll show you how to get more specific testimonials that will influence more prospects to choose your practice. – I’m Colin Receveur, CEO of SmartBox. – Thanks for watching the Patient Attraction Podcast. – Dental patient testimonial videos are a mainstay of online marketing. – Practically every dentist has a website featuring those testimonials. – More and more dentists are discovering YouTube as a platform for their testimonials. – Videos harness the power of sight and sound to influence prospects to choose you. – But way too many dental testimonial videos miss the mark. – To be fair, it’s hard to go wrong with “Gee, everybody at X Dental is wonderful” videos. – But if that’s all you have on your website or YouTube channel, you’re not getting everything you could be. – Here’s why: People with dental problems – not just those looking for routine care – have specific concerns. – They’re looking for solutions to those problems. – “Gee whiz” testimonials don’t speak to those specific concerns. – They certainly don’t provide the answers that your prospects need and want. – Your online marketing has to help prospects make the mental leap from problem to embracing the solution. – That’s not something you should leave to chance. – It really doesn’t matter what kind of practice you have. – Specialized practices such as orthodontics or cosmetic dentistry treat many, many patients with specific dental issues. – But almost every general practice has performed emergency dentistry or come up with an elegant solution to a patient’s specific need. – Those are the stories your prospects need and want to hear – directly from the patients themselves. – Your prospects want to know how those patients’ lives were improved through your actions. – They want to know that, like other patients, they can count on you and your staff to help them eat without pain, smile without embarrassment, and laugh freely. – Your prospects want to know that they can trust you to make their lives better. – That is the single most important point your marketing can accomplish. – It’s far more important than testimonials talking about how nice everyone is. – Nice is expected these days and does nothing to influence prospects to choose you. – It’s not always easy to get better testimonials. – A lot of dentists make mistakes in how the videos are shot. – A quick hallway interview shot on a handheld smartphone rarely comes off well. – Dentists also make mistakes in the timing of when they ask for the interview. – People who still have a mouth full of procaine are unlikely to say yes to appearing on camera. – Other mistakes include choosing people your prospects have trouble relating to, and failing to guide patients to tell a good and credible story. – The bottom line is that there are a lot of ways testimonial videos can go wrong. – Careful dentists plan extensively to get everything right in their testimonials. – That often includes extensive editing, because patients aren’t professional on-camera spokespeople. – It is a huge time commitment, but an effective testimonial video gives your prospects reasons to choose you. – On the other hand, a poorly done video gives them reasons to choose someone else. – Dr. Randy Schmidt, a Chicago-area orthodontist, is a big fan of SmartBox’s videos. – He told me,  “You guys really have it together, from getting my website going to all the videos you filmed both in your studio and here in our office. – “They are very well professionally done!! – “Our staff has been very impressed with all you and your team has done. –  “And our patients now go to our website much more often, about 2 to 3 times as often as they used to, which has been incredible for our retention and internal referrals.” – Have a look at the testimonial videos on your website and ask yourself whether they’re getting you the patients you want. – If the answer is “no,” consider this. – SmartBox provides world-class doctor and patient testimonial videos for our dentists as part of our industry-leading Patient Attraction System. – If you’re serious about growing your practice and getting better, higher-value cases, here’s what you should do. – Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – We’ll show you a Patient Attraction System that can double or even triple your practice. – And you’ll receive your free, individualized Patient Attraction Roadmap. – Get back to doing what makes you money. – SmartBox will take care of getting you more and better patients in your chairs. – Join me for our next podcast. – Until then, keep moving forward. The post Your Dental Testimonial Videos Could Be Doing More Harm Than Good appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 11, 2018
Why Your Dental Marketing “Puzzle” Doesn’t Make Sense Having trouble watching this video? Click here. Patient Attraction Episode 1118 When you look for your dental practice online, are you feeling like “Dr. Invisible”? That happens to way too many dentists, and it’s usually due to drinking the search engine optimization Kool-Aid®. Optimizing your website is absolutely necessary for you to compete in the online arena, but it’s not enough – no matter what some SEO company might have told you. After the break, I’ll tell why those big bucks you spent to optimize your site aren’t returning enough new patients. And what it really takes to get more and better patients in today’s hypercompetitive environment. Stay tuned. – Thanks for watching the Patient Attraction Podcast. – I’m Colin Receveur. – SmartBox believes strongly in the power of search engine optimization. – Every SmartBox dentist gets a brand-new, fully optimized website. – And they get ongoing SEO to make sure that it continues to achieve a superior search engine results page ranking. – But optimizing just the website is only part of the puzzle. – And that’s what most dentists miss. – Google is still the overwhelming power in online search. – And Google’s algorithms have evolved to look at, and for, more than just a website. – No one outside Google knows exactly what the web crawlers are looking for. – But SmartBox’s extensive experience shows that having optimized content in online locations other than your website is vital. – Google is looking at the sum total of your online presence. – That includes your website, your blog, your online reviews, your photos, and even your social media. – If those aren’t optimized for search, you lose. – And when it comes to your online content, it’s not just the back-end SEO that’s crucial. – Google strongly favors content that is fresh and/or updated. – It’s looking for authoritative, expert content that provides the best answers to searchers’ questions. – Most SEO providers don’t extend their efforts to optimizing that kind of content, much less producing and updating it. – SmartBox does all of that, and more. – Our dentists are free to get back to seeing patients and solving their dental problems. – They get to do what they trained for and love to do. – SmartBox takes care of every aspect of attracting more and better patients. – You won’t get that from an SEO provider. – No matter how good that SEO person or company might be, you’ll get less than you could get. – And you may remain the Invisible Dentist online. – Or, you can enjoy the same benefits as more than 550 SmartBox dentists on 3 continents. – If you’re serious about growing your practice and succeeding on your own terms, here’s what you should do. – Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – We’ll show you a Patient Attraction System that can double or even triple your practice. – And you’ll receive your free, individualized Patient Attraction Roadmap. – You can have more patients, more profits, and more freedom because you’ll never be the Invisible Dentist again. – Join me for our next podcast. – Until then, keep moving forward. The post Why Your Dental Marketing “Puzzle” Doesn’t Make Sense appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 5, 2018
Dentistry on Wheels Is Bad News Having trouble watching this video? Click here. Patient Attraction Episode 1117 What’s one of the biggest reasons your prospects give for not wanting to book an appointment? Odds are good it’s that they can’t take enough time away from work, or that they have to drive too far. Somebody’s been listening, and that somebody has decided to take dentistry – and upscale dentistry at that – to the workplace. After the break, I’ll tell about the groundbreaking dentistry-on-wheels model that could spell trouble for your dental practice. Stay tuned. – Thanks for watching the Patient Attraction Podcast. – I’m Colin Receveur. – When you really don’t want to do something, almost any reason is good enough. – And boy, is that true for people who need dental care. – The list of excuses is incredibly long, and most of them aren’t very credible. – But one reason that can be valid is that it’s hard to take that much time away from work. – In October 2017, Harvard MBA Justin Joffe had the bright idea to provide dental services next to corporate offices. – His company spent a year designing a tricked-out, luxury mobile dental clinic named HENRY The Dentist. – And they hired some serious talent to staff it. – The company works with corporate HR offices to schedule appearances at various New Jersey businesses. – That lets time-pressed corporate employees get needed dental care right outside the front door, cutting travel time to practically nothing. – There goes that excuse. – Not only is HENRY convenient, but the clinic is appointed to meet the expectations of those corporate workers. – According to the press release, each HENRY The Dentist clinic offers: – Panoramic X-ray, massage dental chairs, Apple TVs with access to Netflix and HBO, and a team of world-class dental professionals. – The company is aligned with most of the major dental insurance carriers, which is another incentive for workers to use its services. – Obviously, this isn’t the setting to have oral surgery. – But the variety of services offered is impressive: X-rays, exams, cleanings, fillings, nightguards, teeth whitening, and Invisalign, among others. – Right now, the company is offering services in New Jersey with plans to expand to 3 HENRYs by 2018. – Granted, this is pretty much concierge dentistry, and the concept won’t fly in a lot of markets. – But if you’re in a larger market with a significant higher-income segment, HENRY could be your next competitor. – There are any number of ways this model could go wrong, but it’s clear that Justin Joffe has done his homework. – So if the concept proves out in corporate settings, it’s going to encourage imitators. – The model appears to be scalable to different financial segments – just adjust the amenities and services offered. – Those HENRY imitators won’t target highly paid corporate employees only but middle-income dental patients as well. – There is a way to combat the HENRYs of the world before they ever arrive in your market. – And that’s to position yourself as the best and only logical choice for your higher- and middle-income dental prospects. – Those better prospects are far less motivated by price and insurance acceptance than they are by having a dentist they like and trust. – And as a group, they’re extremely loyal to the dentist they choose to solve their dental problems. – It’s not yet clear whether the HENRY model is going to do much to foster long-term relationships. – It may fall prey to the same weakness that corporate dentistry has – patients usually can’t see the same dentist twice. – That’s a weakness you can exploit. – You should be getting better patients right now. – If you’re not, it’s because you’re using the wrong marketing approach. – SmartBox helps more than 550 dentists on 3 continents get more and better patients. – If you’re serious about your practice’s success, visit smartboxdentalmarketing.com. – Reserve your free Practice Discovery Session. – We’ll show you a Patient Attraction System that can double or even triple your practice. – And you’ll receive your free, individualized Patient Attraction Roadmap. – HENRY The Dentist may be mobile, but you can be ready long before he gets to your market. – And you’ll enjoy more patients, more profits, and more freedom. – Join me for our next podcast. – Until then, keep moving forward. The post Dentistry on Wheels Is Bad News appeared first on SmartBox » The Patient Attraction Podcast.
Jan. 4, 2018
Why You’re Bleeding Dental Prospects Having trouble watching this video? Click here. Patient Attraction Episode 1116 You might think you’re getting a good number of new dental patients from your marketing. But have you ever wondered how many prospects you’re not getting? That includes prospects who are going to your competition because they’re not finding you online. Or because your online marketing just doesn’t answer their questions or give them reasons to choose you. Or because you need more consistency in how you approach the issue of attracting new dental patients. After the break, I’ll tell you how to gain consistency and new patients through the correct marketing approach. Stay tuned. – I’m Colin Receveur, CEO of SmartBox. – Thanks for watching the Patient Attraction Podcast. – I know thousands of dentists, and I know how they promote their practices. – And based on my experience, I can tell you that it’s the exception when a dental practice has a consistent approach to marketing. – I’ve seen it all: – Dentists who try to attract big dental cases by advertising low price. – Dentists who try to be everything to everybody but wind up being very little to very few people. – Dentists whose online marketing contradicts their offline marketing. – Dentists who essentially do no marketing and wonder why they’re not getting enough new patients. – If there’s one thing that distinguishes most dentists’ approach to marketing, it’s inconsistency. – There’s a reason for that. – The vast majority of dentists market on price, discounts, and insurance acceptance. – They market that way because that’s what the other dentists in their area are doing. – Dentists who market on price wind up offering a variety of discounts and specials over the course of a year. – So they become the free-exam, free-X-ray, have-a-gift-bag, warm-blanket dentist. – Basically, they become nobody because they don’t have a firm online identity. – Those dentists pigeonhole themselves as “just another dentist.” – They’re not giving prospects any reason to choose them over the competition – which is increasing all the time. – So each dentist gets a smaller slice of the pie. – Just as a side note, it’s always amazed me how much dentists will spend, and keep spending, on crap marketing. – This is not the way to build your business. – You don’t need low-value patients with no loyalty to your practice. – But what are you doing to attract people who are willing to spend thousands or tens of thousands on implants, cosmetic dentistry, or full-mouth reconstruction? – Those better patients are a significant segment of almost every market. – But you can’t be the discount dentist and the high-end, preferred dentist at the same time. – If you truly enjoy an endless stream of routine exams and drill-and-fills, more power to you. – But if you’re serious about your practice’s success, you’ve got to stop marketing to everybody and market to the patients you want to attract. – That’s the essence of SmartBox’s industry-leading Patient Attraction System. – We help more than 550 dentists on 3 continents get more patients, more profits, and more freedom. – SmartBox helps position dentists as the best and only logical choice to solve their prospects’ dental problems. – We position each dentist as the likeable, relatable, trustworthy dental expert. – We give them a consistent online identity and marketing approach. – That’s what we did for Dr. Thomas Feder of Belleville, Illinois. – Amazingly, he had done almost no marketing in nearly 40 years of practice. – But he needed better patients to realize his dream of transitioning out and enjoying his retirement. – Once he became a SmartBox dentist, here’s what he found. – He told us, “Our average case value has increased. – “People are coming in looking for dentures and implants. – “The practice is now overwhelming our dental lab.”    – If you’re serious about your success, it’s time to do things differently. – Start by going to smartboxdentalmarketing.com and reserve your free Practice Discovery Session. – We’ll show you a Patient Attraction System that can double or even triple your practice. – You’ll reap the benefits of having a consistent, carefully considered marketing strategy. – And you’ll get the better prospects in your market that you’ve been missing all this time. – Join me for our next podcast. – Until then, keep moving forward. The post Why You’re Bleeding Dental Prospects appeared first on SmartBox » The Patient Attraction Podcast.