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Patient Attraction Episode 1125
When people start looking for a dentist, they begin that search online. It’s estimated that roughly 90 percent of dental prospects consult the internet before anything else. That by itself is a major difference from even 15 years ago. But the way prospects search the web is also changing. The 3-year-old website that you’re so proud of may not be serving you well any more. After the break, I’ll tell you what’s changed in search and what you need to do to be found online. Stay tuned.
– I’m Colin Receveur, founder and CEO of SmartBox.
– Thanks for watching the Patient Attraction Podcast.
– Almost nobody remembers, but when the internet was barely a thing, you had to type in long strings of code to do anything with it.
– It wasn’t until the late 1980s or early 1990s that the internet evolved into web browsers with a lot of built-in conveniences.
– Google was founded in 1998 and rapidly transformed how the world finds things online.
– Since then, the internet and how we use it has changed in ways that were unimaginable just 20 years ago.
– One of the huge changes that’s still evolving is voice search.
– By one estimate, searches from mobile devices made up 60 percent of all searches.
– People using mobile devices to search are relying on digital assistants like Siri, Google Voice, or Cortana.
– Even at home, more and more people are using voice search with assistants like Amazon’s Alexa and Echo.
– Those digital assistants are basically artificial intelligences.
– And as the assistants evolve, more and more people will use voice search.
– Voice search is different from what you’re probably used to.
– For starters, it’s longer and more conversational than the typical search typed into a laptop or desktop computer.
– Voice search is typically phrased as a complete command or a question.
– “Siri, where’s the closest hotel?”
– “Cortana, show me movie theaters near me.”
– “Computer, who’s the best family dentist in Milwaukee?”
– Google and the other search engines handle that kind of query differently than they do a few simple short-tail keywords.
– Those are words like “dentist,” “filling,” and “whitening.”
– The short-tail keywords you used for your website content probably aren’t going to get you the results you’re used to.
– The search engine optimization process is one of the fastest-changing things about the internet.
– What worked a few months ago has been replaced by something else.
– Staying current on those SEO changes is practically a full-time job.
– If you’re a dentist with a real talent for doing SEO work and have a buttload of spare time, you might be able to handle it.
– Remember that you’ll need to optimize not just your website for voice search, but also your blog and social media.
– It’s a heavy lift for a nonspecialist.
– But if you want prospects to find your practice online, somebody has to do the work.
– Here’s a thought, though.
– If you have that much free time, something is already going wrong with your dental marketing.
– And doing your own SEO work doesn’t make you a single cent.
– It’s just not a good use of your time and talents.
– Dr. Jonathan Gilbart, a cosmetic and implant dentist in Hagerstown, Maryland, didn’t want to spend his time on SEO work.
– He told us,“I wanted to find a company that could do everything, as far as marketing, for me, and put it all together without me having to spend a ton of time learning what search engine optimization was or Google AdWords.
– “I’ve been very happy with SmartBox and their ability to take all the stuff, put it together, and handle that aspect so I can focus on my patients.”
– SmartBox does “all the stuff,” including state-of-the-art SEO, for our dentists.
– Our industry-leading Patient Attraction System helps more than 550 dentists on 3 continents get more patients, more profits, and more freedom.
– We can do the same for your practice.
– If you’re seriously interested in double- or even triple-your-practice growth, here’s what you should do.
– Go to smartboxdentalmarketing.com and reserve your free Practice Discovery Session.
– Invest a little time to discover how SmartBox can help your practice grow like you’ve never imagined.
– And more and more people using Siri, Alexa, Cortana, or any other digital assistant to call a dental practice will be calling you.
– Join me for our next podcast.
– Until then, keep moving forward.
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