Podcasting Over 50 | Podcasting Strategy and Tips for Small Business Growth

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Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!

Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.

Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.

With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.

The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.

Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.

On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:

-How do I start a podcast for my small business?

-Is it too late to start a podcast?

-Do I need to be tech-savvy to launch a podcast?

-What is the best podcast equipment for beginners?

-How can I attract new listeners and grow my audience?

-How do I get more podcast downloads?

-What is the best podcasting strategy for business growth?

-How can I convert podcast listeners into paying clients and customers?

-How do I monetize my podcast?

-What can I do to improve my podcast's SEO and discoverability?

New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!

Next Steps:

Check out the website: www.ThePodcastTeacher.com

Email Julia: Julia@ThePodcastTeacher.com

Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap

Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.

Marketing

Entrepreneurship

How To

Business

Education

Hosts:

Julia Levine

Update frequency:

semiweekly

Average audio length:

10 minutes

Guest interviews

Has sponsors

English

United States

260 episodes

since Nov. 22, 2023

episodic

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IN THIS PODCAST 🔗

Julia Levine

Podcast Startup Academy

www.ThePodcastTeacher.com

Hello@ThePodcastTeacher.com

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AUDIENCE OF THIS PODCAST 🔗

~87.06% of listeners are from United States.

🇺🇸

87.06%

🇸🇬

6.96%

🇦🇺

1.49%

🇨🇦

0.99%

🇽🇰

0.99%

🇱🇻

0.99%

🇮🇳

0.49%

🇲🇾

0.49%

🇬🇧

0.49%

Others

0.05%

* Data source: directly measured on Listen Notes. real-time

LATEST EPISODE 🔗

259. Why Are My P’s, B’s, and S’s Ruining My Podcast Audio? | Podcasting Tips for Editing

Oct. 2, 2026

FAQ Friday answering the podcasting question: "Why does my podcast mic keep popping my P’s and B’s?" If plosives, harsh S sounds, or awkward mic positioning are making your audio sound less polished, this episode is for you. I’m walking through a few simple mic technique fixes that can ma…

00:03:40

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PREVIOUS EPISODES 🔗

258. Stop Trying to Create New Podcasting Content

Sept. 29, 2026

Struggling to come up with podcast episode ideas? The solution isn’t constantly trying to think of something new. In this episode, I’m busting one of the biggest myths about podcast content creation and sharing 5 practical strategies to help you generate fresh angles, make smarter use of your best …

00:16:37

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257. Why Aren’t My Podcasting Show Notes Links Clickable?

Sept. 25, 2026

FAQ Friday answering the podcasting question: "How Do I Make Links Clickable in Podcast Show Notes?" If you’ve added links to your show notes only to discover they don’t work for every listener, this episode is for you. I’m explaining why podcast apps treat links differently, plus the sim…

00:03:15

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256. How a Podcast Subtitle Can Attract More Listeners

Sept. 22, 2026

Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. There's one change you can make that's incredibly powerful. Tune into this episode to learn how this underutilized podcasting growth strategy can help your show, plus my formula for imple…

00:08:49

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255. How Much Does It Cost to Start a Podcast? | Podcasting Tips for Beginners

Sept. 18, 2026

FAQ Friday answering the podcasting question: "How much does it cost to start a podcast?" The answer is probably less than you think. In this episode, I'm breaking down the real startup numbers, including the exact microphone, recording software, and podcast hosting platform I recomm…

00:03:02

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254. 3 Reasons People Aren’t Clicking on Your Podcast

Sept. 15, 2026

Why aren’t more people clicking on your podcast? Your cover art could be one of the biggest reasons. In this episode, you’ll learn 3 podcast cover art mistakes that may be costing you listeners before they ever press play. We’ll cover what makes cover art hard to read, which design choices can make…

00:11:59

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253. Do I Need Video to Have a Successful Podcast? | Podcasting Tips and Strategies

Sept. 11, 2026

FAQ Friday answering the podcasting question: "Do I need video to have a successful podcast?" With all the video podcast headlines lately, so many podcasters are quietly worried they're behind. In this episode, I'm sharing what the video trend really means for everyday podcaster…

00:02:49

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252. Running Out of Content Ideas? The Podcasting Strategy Behind 250+ Episodes

Sept. 8, 2026

Ever sit down to plan your next episode and think, "I've already covered everything"? After 250 episodes, that exact thought hit me too... and the way out was advice I've been giving my own clients for years. Today, I'm sharing why the fear of repeating yourself is what&apo…

00:16:05

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251. Do I Need to Be Tech-Savvy to Start a Podcast? | Podcasting in Midlife Plus

Sept. 4, 2026

FAQ Friday answering the podcasting question: "Do I need to be tech-savvy to start a podcast?" If technology is the thing holding you back from podcasting, this episode is for you. I'm walking through every piece of "tech" actually involved in publishing a podcast episode, …

00:03:06

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250. Podcasting Tips to Stop Chasing Listeners: A 3-Step Podcast SEO Strategy

Sept. 1, 2026

Growing your podcast doesn't have to mean chasing listeners all over the internet. Today, I'm sharing the condensed version of the podcast SEO presentation I gave at the Empowered Podcasting Conference... a 3-step strategy that attracts the right listeners while you're offline. You&a…

00:10:58

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Disclaimer: The podcast and artwork embedded on this page are from Julia Levine | Podcasting Strategy Coach (The Podcast Teacher™), which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

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