ABOUT THIS PODCAST 🔗
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches. Go to https://www.vertflywheel.com
Update frequency:
weekly
Average audio length:
12 minutes
Has sponsors
English
Australia
204 episodes
since March 1, 2021
episodic
LATEST EPISODE 🔗
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Too many businesses run on firefighting, where the squeaky wheel gets the oil. Stuart and Mena set up a weekly, monthly, and quarterly meeting rhythm- part of the systems and processes for business growth that keeps decisions owned and on time.
Weekly meetings keep delivery on tra…
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PREVIOUS EPISODES 🔗
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Most businesses don’t break as they scale because of volume. They break because quality depends on a few heroic people. Mena and I share business scaling frameworks built on consistency, systemised judgment, fewer handovers, and real review.
Clients judge you across many interacti…
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Most businesses lose time, margin and customers at the handovers nobody owns. Mena and I map the full customer journey, the backbone of systems and processes for business growth, then show how to assign owners and hunt down hidden waste.
Every business runs on five stages: reach, …
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If your business still runs through you, that is an engine problem, not a people problem. Mena and I break down what systems and processes for business growth actually look like, and the four numbers that show whether yours work.
Most owners start as what Michael Gerber calls the …
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Your happiest clients are often your best source of new business, yet most owners leave referrals to chance. Mena and I walk through a referral engine framework: earn advocacy first, ask at the right moment, and make the introduction low risk.
You can buy attention, but you have t…
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Here's the uncomfortable truth: by the time a customer tells you they're leaving, you're usually too late to do anything about it. The decision was made months earlier, when they quietly began questioning the value; nobody noticed, and the cancellation email just mak…
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Every time someone buys from you, they're taking a risk: will you do what you promised? Trust is what gives them the confidence to proceed, and without it, a great product, sensible pricing, and sharp marketing still won't close the sale. This episode unpacks how trust is…
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Two businesses can charge the same price today and be on opposite margin trajectories five years from now, purely because of the architecture sitting underneath that number. One gets more profitable as it grows; the other gets squeezed with every new customer. This episode is about…
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Price is the most powerful profit lever most business owners never think about. In this episode, Mena and I break down the pricing strategy question that matters most: are you a price maker or a price taker?
A modest price rise can lift profit far more than an equivalent cost cut …
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Most owners sell backwards. You built the thing, so you know every feature and inclusion, and that's exactly what comes out of your mouth when you sell it, while the customer's eyes glaze over.
They were never buying a spec sheet; they were buying a different version of …
Disclaimer: The podcast and artwork embedded on this page are from Stuart Wemyss & Mena Abraham, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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