# Yekemi Otaru

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Going The Direct Route [Marketing Trek]

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How is the trend of direct to consumer commerce is going to affect not only how brands and companies sell, but also how they interact with one another? This episode features interviews with experts on the topic, Gerry Hopkinson, Daniel Ellis, Yekemi Otaru and your host, Dom Hawes. They discuss how …

How to Develop Your Sales Team to Maximize Revenue, with Yekemi Otaru

Regardless of your industry, having a talented and motivated sales force can greatly impact the overall success and growth of a company. A good sales team is vital for revenue generation, customer acquisition and retention, market insights, and competitive advantage.   In this episode, I am delight…

Balancing Utility & Magic

As marketers, how do we find a balance between utility and magic? Because it's not all one thing or the other. So, to find out, I figured I needed to speak to some experts. In this episode, I meet Yekemi Otaru, who's an expert in marketing strategy. She's got a lot of incredible insight when it com…

Going The Direct Route

How is the trend of direct to consumer commerce is going to affect not only how brands and companies sell, but also how they interact with one another? This episode features interviews with experts on the topic, Gerry Hopkinson, Daniel Ellis, Yekemi Otaru and your host, Dom Hawes. They discuss how …

Strategies and Insights with Yekemi Otaru

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Dr Yekemi Otaru, Co-founder & Chief Growth Officer of Doqaru Limited. From engineering's hidden problem-solving to marketing's customer-centricity and sales' emphasis on listening, Yekemi shares her strate…

🎙️ 🥼 A social selling prescription: Dr Yekemi Otaru

Dr Yekemi Otaru is the Chief Growth Officer and Co-Founder of Sales Enablement Consultancy, Doqaru.In this show, Dr Yekemi Otaru joins us from Scotland. Yekemi is an Author, a DR, A Top LinkedIn marketing voice, the 2022 Social Entrepreneur of the Year and the Small Business Entrepreneur of the Yea…

Episode 254: Dr Yekemi Otaru, Co-founder and Chief Growth Officer at Doqaru: Creating an Environment that Fuels Massive Growth

Dr. Yekemi Otaru is the co-founder and Chief Growth Officer for Doqaru. Yekemi and her team help sales organizations create ecosystems that facilitate head-turning growth by using data to avoid unnecessary mistakes and to double down in areas of greatest impact. Yekemi is an award-winning busines…

[S1 E20] Season Finale: Living an Epic Life Even with Chronic Illness with Cat Paterson

Welcome to the Bold Beyond Podcast! Join me and Cat Paterson, as we dive into a poignant discussion about overcoming life's hurdles, defying societal expectations, and embracing personal growth amid physical and emotional adversity. From the profound significance of transitioning from survival to l…

How Can Self-Trust Transform Your Leadership Journey?

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Imagine a nine-year old girl writing and directing her first play. Even at this young age, she has a natural inclination to lead. An extrovert, she’s also highly sensitive. And this trait, while often misunderstood by others, becomes a cornerstone of her self-awareness. Over time, her hypersensitiv…

Different: The Courage to Become Yourself | Yekemi Otaru

What does it mean to feel "different" and how do we turn that difference into our greatest superpower?In this special episode of Lightkeepers, hosts Professor Mushtak Al-Atabi and Ian Houston turn the light onto their co-host, Yekemi Otaru, an engineer, author, university chancellor, entrepreneur, …