# Will Richardson

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AI’s Hidden Water Bill and 9 More Sustainability Signals Business Leaders Need This Week

One planned data centre in Yorkshire could emit nearly twice the CO2 of every Gatwick flight in a year. That is where this week’s sustainability news starts. In this week’s top 10 sustainability news countdown, I take you through the stories business leaders and sustainability professionals need to…

Have We Reached Peak AI? The Data Centre Question

I was asked to run masterclasses on the environmental impact of AI, and I paused. My gut feeling is that AI’s environmental impact could dissipate within a year, possibly sooner. In this episode I look at why. People are already building language models on phones. Heavy users like me may have reach…

Starbucks Reusable Cups and the Missing Return Rate

Starbucks says its reusable cup scheme cuts waste. I went looking for the independent study that proves it; there isn’t one. The maths on reusable cups genuinely works, as long as each cup gets used enough times to beat the single-use cup it replaces. Starbucks has published strong return rates fro…

Big Tech’s 215Mt Carbon Forecast: Sustainability News Top 10

Five tech companies are forecast to emit around 215 million tonnes of CO2e this year. That’s more than most countries, and it lands straight in your Scope 3. This is the Monday countdown: the 10 sustainability stories that got the most coverage this week, ranked and explained in plain English. If y…

Does Impact Investing Cost You Returns? The Case for "Impact Lock" | Will Richardson, Giant Leap (#150)

Does impact investing cost you returns? Will Richardson concedes that sometimes it does, then makes the case for "impact lock": impact built into what a company sells, so it can't be stripped out. Amber Electric went from 100 customers to 100,000. When he backed it, the company had virtually no rev…

Five Sustainability Lies Your Marketing Team Is Telling

One of my founder reflections is that your marketing team is probably making at least one sustainability claim right now that won’t hold up. Not on purpose; regulators are looking for exactly these claims, and they’re finding them. We go through the five claims under the most pressure: a “certifie…

AI's Gas-Powered Emissions Bill: Sustainability News Top 10

The gas plants being built to power AI in the US could undo fifteen years of power-sector emissions cuts by 2030. It's the second week running that AI's emissions bill tops the countdown, and it now sits in almost every company's Scope 3. This is the weekly sustainability news top 10 for sustainabi…

The Climate Strategy That Works: Sustainability News Top 10

Of eight things the world's biggest companies do on climate, only one is linked to emissions actually falling. Trellis has the study, and it's at number 7. This is the Monday countdown: ten sustainability stories ranked by how much coverage they got across the newsletters I read, from Trellis and …

ShiftED Podcast #112 What If Schools Can't Change? Will Richardson on Confronting Education

What if schools can't change—not because educators don't care, but because we're asking the wrong questions? In this episode of ShiftED, Will Richardson challenges us to confront education in a world shaped by complexity, climate uncertainty, AI, and profound change. We explore what school is actua…

ShiftED Podcast #112 What If Schools Can't Change? Will Richardson on Confronting Education

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What if schools can't change—not because educators don't care, but because we're asking the wrong questions? In this episode of ShiftED, Will Richardson challenges us to confront education in a world shaped by complexity, climate uncertainty, AI, and profound change. We explore what school is actua…