# Steli Efti

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Enterprise Sales: Cold Email Framework for $20M Leads

Alex Berman sent over a million cold emails and generated $20 million in enterprise sales leads in a single year. His secret: spend two minutes personalizing each email instead of blasting templates. Custom cold emails for B2B SaaS sales convert at 7-8% versus 1% for templates. Alex breaks down t…

Founder-Led Sales: How Close.io Hit 7 Figures

Steli Efti dropped out of school at 17, flew to San Francisco with a one-way ticket, and asked a stranger at SFO how to get to Silicon Valley. Five years and one failed startup later, his team's internal sales tool became Close.io - built on founder-led sales hustle that generated seven figures wit…

BONUS: Steli Efti | The Art of Hustle

Accomplish more of the things you want to do with the power of the hustle."When I arrived here, I was so painfully clueless; I arrived at San Francisco International Airport asking someone how to get to Silicon Valley." -Steli EftiThe Cheat Sheet:The formula of the hustle: show up, follow up, and f…

046: Close.io CEO Steli Efti on why your competitors’ follow-ups aren’t working and how you can stand out

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Steli Efti, CEO of rapidly growing Silicon Valley-based CRM company, Close.io To call Steli both a serial entrepreneur and sales leader is to do him a disservice on both counts. Steli has founded and led numerous c…

VIDEO - 046: Close.io CEO Steli Efti on why your competitors’ follow-ups aren’t working and how you can stand out

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Steli Efti, CEO of rapidly growing Silicon Valley-based CRM company, Close.io To call Steli both a serial entrepreneur and sales leader is to do him a disservice on both counts. Steli has founded and led numerous c…

171: Always Be Hustling (Steli Efti)

Ben talks with Steli Efti, CEO and Co-founder of Close, on maintaining energy and passion in speaking, why engineers make great sales people (and how they can be even better), and managing your emotions to be more productive and happy. Upcase: 50% Off Your First Month For Giant Robots Listener…

Updates: Redesign, Marketing Multiple Products, & Selling Services

Today’s Bootstrapped Web is going  to be an up-date episode. We both have a lot to talk  about with what we’re working at the moment. Audience Ops and Carthook have new products and we discuss what is working for our sales respectively. We talk about transparency and some resources that will help…

Episode 766 | Close.com's Amazing Run to $40M ARR (with Steli Efti)

How do you achieve both success and longevity in SaaS? In episode 766, Rob chats with Steli Efti about growing Close.com to over $40 million in ARR. Steli shares insights into the importance of maintaining strong co-founder relationships over 12 years, navigating crises, and the importance of e…

#2276 Close: The $50 Million / Year CRM

How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a produ…

The Zero-to-One Blueprint: How Startups Find Their First 100 Users

Did you like the episode? Send me a text and let me know!! How to Scale From 0 to 100 Customers: The Startup Distribution Guide The Zero-to-One Blueprint: How Startups Find Their First 100 Users Episode Description In this episode of Business Conversations with Pi and PIET 2.0, Scoob, Pi, and PIET …