# Sara Varni

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Sara Varni (Chief Marketing Officer at Datadog) on SaaS Marketing Leadership

In our conversation, Sara Varni, Chief Marketing Officer of Datadog, reflects on her experiences with different growth stages at Twilio, Attentive, and Datadog, highlighting how she established crucial processes like pipeline councils and executed major ad campaigns. She unpacks some of the most co…

SaaStr 761: How to Build Pipeline and GTM Alignment with Datadog's CMO Sara Varni

SaaStr 761: How to Build Pipeline and GTM Alignment with Datadog's CMO Sara Varni Sara Varni, Datadog's CMO, shares how to build pipeline and create alignment across sales and marketing. The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate communica…

#225 CEO Lattice, Sarah Franklin: Trailblazer

Guest: Sarah Franklin, CEO of Lattice As the CEO of a growing company, Lattice’s Sarah Franklin has learned that one of her most important contributions is taking a leap of faith. “You have to have the courage to be the first one to do it,” she says,” and to show that it can be done, and to pave th…

Sara Varni, Chief Marketing Officer, Datadog

From Salesforce to Twilio to Datadog, Sara Varni has built a career leading marketing at some of the most influential tech companies. Now as CMO of Datadog, she opens up about what it takes to scale brand and growth in the fast-moving world of software and why optimism is her edge in leadership and…

Inside Datadog: How Sara Varni Scales AI Across a Global Team

In this episode, Datadog CMO Sara Varni breaks down what AI adoption really looks like inside a large, scaled marketing organization. Sara shares how her team is experimenting with AI while also selling AI-driven products, and why Datadog now expects every headcount or budget request to be evaluate…

From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

Marketing isn’t disappearing. But the org chart you’re used to might. In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete talk with Sara Varni, CMO of Datadog, to discuss what marketing teams must unlearn as AI reshapes workflows, attribution, and buyer behavior. With ov…

From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how to navigate developer-first go-to-market without losing executive buyers, why P…

Part 2: Live Panel: Okta, Check Point, Crowdstrike, Datadog

How cybersecurity CMOs cut through the noise The second half of the panel shifts gears. Less about background, more about the reality of the job right now. And it’s not straightforward. Host Alastair Hussain interviews: Jennifer Johnson (CMO at CrowdStrike)  Sara Varni (CMO at Datadog) Brett …

Part 1: Live Panel: Okta, Check Point, CrowdStrike, Datadog

The making of a modern CMO There’s something different about hearing four CMOs in one room, live, talking less about marketing and more about how they got there. This first session from RSAC leans into the human side of leadership. Before the frameworks and strategy, it’s about what shapes how pe…

Define the Message and the Roadmap Follows with Jamie Domenici, CMO of Klaviyo

Jamie Domenici is the Chief Marketing Officer at Klaviyo, the autonomous B2C CRM. Since joining in 2023, Jamie has guided the company through its IPO and championed Klaviyo's repositioning from ESP to the CRM built specifically for B2C brands, earning recognition as a category leader in Adweek's AI…