# Rogayeh Tabrizi

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E172 Rogayeh Tabrizi, Co-Founder and CEO at Theory+Practice

Today's guest is Rogayeh Tabrizi, Co-Founder and CEO at Theory+Practice in Vancouver. Founded in 2018, Theory+Practice offers a range of services to help you stay ahead of an ever-changing market, including data analysis and strategies, automated and integrated AI, and behavioral economics. Using P…

Business in Vancouver Forty under 40 awards: takeaways from 2020

Business in Vancouver's Forty Under 40 awards for 2020. BIV Forty under 40 winners share their most important takeaway from a year of unprecedented disruption and challenge. The awards recognize the achievements of B.C.'s young entrepreneurs, executives and professionals with demonstrated excellen…

Explainiacs 7 - Rogayeh Tabrizi (CEO Theory+Practice, economist/physicist) on the art of questioning

Welcome to Explainiacs Seven! This time, we speak to Rogayeh Tabrizi, about the importance and art of asking good questions. Whether it’s for science, for data gathering or everyday life, we get honest about what happens when you don't ask the right questions - or listen to what people tell you. Ro…

S2E10: 10 Percent - The Little Secret of AI Projects with Rogayeh Tabrizi (Theory+Practice)

Every organization wants to embrace artificial intelligence (AI), but here is the little secret: Majority of AI projects have never moved beyond a proof of concept (POC) phase and only a small fraction of AI experiments has been proved to be ROI positive. In fact, Only 10% of companies have gained …

08 - Designing a Research Team with Range

In this week's episode: Lenny Murphy, is joined by Rogayeh Tabrizi, Ph.D., behavioral economist, Founder & CEO of Theory + Practice, and one of this year's GreenBook Future List Honorees for an incredible discussion around multi-disciplinary teams and leveraging them to create innovative approaches…

E13: Rogayeh Tabrizi | Theory+Practice

Live from NRF 2026, Will Eadie sits down with Rogayeh Tabrizi, Founder & CEO of Theory+Practice, behavioral economist, and AI Leader of the Year, to explore a question reshaping frontline work: How do you turn data into decisions that actually move the needle? Rogayeh brings a rare perspective — fr…