A Strategic Look at Unified Commerce With Kelly Goetsch
Kelly Goetsch is the Chief Operating Officer of Pipe17, which specializes in AI-powered composable order operations. Before joining Pipe17, he served as the Chief Strategy Officer at commercetools, where he played a pivotal role in scaling the company to over $100 million in annual recurring revenu…
EP332 - Kelly Goetsch Order Network eXchange (onX) Standard
EP327 - Kelly Goetsch Order Network eXchange (onX) Standard
http://jasonandscot.com
In this episode of the Jason & Scot Show, recorded on Thursday, November 6th, hosts Jason Goldberg and Scot Wingo welcome back Kelly Goetsch, now the President of Pipe17. They dive deep into the evolving landsca…
Connected Commerce: How OnX Is Redefining Fulfillment in the Age of AI
What You’ll Learn- Why legacy commerce APIs and EDI no longer suffice in today’s fragmented commerce landscape- How AI and emerging protocols like MCP are accelerating the need for real-time fulfillment integration- The structure, tools, and resources defined by OnX for seamless order management ac…
A Standard For Commerce Operations, A Non-Profit and Jeoparty Part Deux with Kelly Goetsch
Rick Watson, Jessica Lesesky, and Nick Kaplan warm up the show with jokes about last week’s performance and introduce the episode’s segments. They highlight Jeoparty, Headline Hangover, and the week's special guest, Kelly Goetsch.
Headline Hangover: The team guesses blacked-out words from recent re…
Demand the Standard: Kelly Goetsch on Why Composability + ONX Just Killed $1M Integration Bills
Kelly Goetsch (founder of MACH Alliance, ex-ATG, President at Pipe17) just detonated the biggest news in commerce ops this decade:
He quietly rallied ~62 vendors (every major OMS, WMS, 3PL, ERP) to launch the Order Network Exchange (ONX) – a single, MCP-powered standard that connects ANY selling c…
Remembering Jon Panella: The Connector Who Made Commerce Human
In this memorial episode of the Watson Weekly, host Rick Watson is joined by Kelly Goetsch, President, Pipe17 Jeff Oh, Growth Leader, Commerce, Publicis Sapient, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer, Publicis, Giancarlo Anania, Senior Director, Global Strategic Alliances & G…
AI in Order Management
AI is changing the rules of order management.
In this Treasure Chest episode, Linda talks to Kelly Goetsch, Chief Strategy Officer at Pipe17, about how artificial intelligence is reshaping modern Order Management Systems (OMS) and e-commerce business in general.
They explore how retailers and bran…
Why Retailers Are Already Falling Behind on AI
AI is forcing a complete rethink of ecommerce, retail operations, and digital commerce architecture.
In this episode, Kelly Goetsch — President at Pipe17 and one of the most influential voices in modern commerce technology — explains why the “status quo is no longer acceptable” in the age of AI.
…
Why Retailers Are Already Falling Behind on AI
AI is forcing a complete rethink of ecommerce, retail operations, and digital commerce architecture.
In this episode, Kelly Goetsch — President at Pipe17 and one of the most influential voices in modern commerce technology — explains why the “status quo is no longer acceptable” in the age of AI.
…
Kelly Goetsch: The Standard That Changes Commerce Forever (And Why 62 Vendors Just Agreed to It)
The biggest integration problem in commerce — getting a selling channel to talk to a fulfillment system — just got a solution. Kelly Goetsch rallied 62 vendors, including every OMS in the Gartner Magic Quadrant, behind a single open standard. If you've ever paid for a custom integration, this episo…
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