# Jacob Thorpe

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Ep. 46 | Execution Is the Advantage for Scaling Brands

Consumer direct marketing only works when speed, process, and customer experience align. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with performance marketing veteran Peter Bradford to break down what actually drives scalable growth. From buildi…

Ep. 47 | High Stakes Scaling: The CEO’s Dilemma

In today’s episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger are joined by Benoy Tamang, a highly experienced CEO coach who helps founders scale their businesses without burning out. Benoy shares invaluable insights into navigating the high-stakes challenges of scaling…

Ep. 48 | How LendingTree Builds Quality Leads

In this episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger sit down with Brock Thompson, VP of Customer Fulfillment at LendingTree. Brock shares his journey in sales and lead generation, the impact of AI on customer relations, and how LendingTree’s reputation for high-q…

Ep. 49 | Scale Online Lead Gen Without Tanking Conversion

Home service companies are sitting on massive demand, but many are still operating 10 to 15 years behind financial services when it comes to tech, tracking, and lead conversion. In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Sam Preston, Founde…

Ep. 50 | Winning Home Services Leads

How do home services brands actually scale customer acquisition without wasting money on bad leads, broken systems, and weak follow-up? In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Bastian Cowsert to break down what is changing in home servic…

Ep. 52 | Great Teams Look Beyond the Lead

Most teams focus on getting the lead. The better teams understand what happens after it. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Margaret Wise, CGO of ClickDimensions, to talk about customer intent, revenue growth, client retention, onb…

Ep. 53 | Turning Old Leads Into New Revenue

What if the leads most companies write off still have real value? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Drew Warmington, CEO of iLeads and Tova Data, to talk about the evolution of lead generation, data enrichment, customer acquisition…

Ep. 56 | How Automation Is Changing Lead Conversion

What does it take to win in contact centers today?In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Nima Hakimi, CEO of Convoso, for a conversation on performance marketing, contact-center operations, call deliverability, compliance, agent account…

Ep. 61 | Building a Better Funnel With Better Data

Lead generation is becoming increasingly focused on what happens after the lead enters the funnel. Carson Poppenger and Jacob Thorpe sit down with BuyologyIQ co-founder Jeremy Buttke and VP of Data & Client Success Chris Fangre to discuss consumer intent, performance marketing, analytics, customer …

Ep. 64 | What Comes Next for Performance Marketing

Decades of performance marketing knowledge are sitting inside the experiences, mistakes, relationships, and lessons of the people who helped build the industry. What happens when those people start stepping away? Amanda Farris and Sara Malo of LinkUnite join Carson Poppenger and Jacob Thorpe to dis…