# Gojko Adzic
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আপডেট করা হয়েছে:
Gojko Adžić is a software delivery consultant and author of several books on Serverless computing, Impact Mapping, Specification by example, Behavior Driven Development, Test Driven Development and Agile Testing. Adžić is a prolific speaker at software development and testing conferences.
He is one of the 2019 AWS Serverless Heroes, the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award.
#116: Turning Weird User Actions into Big Wins with Gojko Adzic
What do lizards have to do with product growth? In this episode, Gojko Adzic reveals how unusual user behaviors can unlock massive opportunities for product innovation. Discover the four steps to mastering "Lizard Optimization" and learn how you can turn strange user actions into game-changing insi…
Empathy in Business
Create, nurture, and increase empathy with all your customers, even the ones you didn't know you had! Inspired by Gojko Adzic and his new book Lizard Optimisation, Squirrel and Jeffrey discuss how you can do just that, on this episode of Troubleshooting Agile.
Links:
- Gojko’s book, Lizard Optimis…
Lizard Optimization • Gojko Adzic & Dave Farley
This interview was recorded for the GOTO Book Club.http://gotopia.tech/bookclubRead the full transcription of the interview hereGojko Adzic - Software Delivery Consultant & Author of "Lizard Optimization" and many more BooksDave Farley - Continuous Delivery & DevOps Pioneer, Award-winning Author, F…
Mastering Observability: Unlocking Customer Insights with Gojko Adzic
This is the Engineering Culture Podcast, from the people behind InfoQ.com and the QCon conferences.
In this podcast Shane Hastie, Lead Editor for Culture & Methods, spoke to Gojko Adzic about his work in software development, product management, and value creation. Gojko discusses his experiences i…
Optimizing for the Unexpected: Lizard Optimization with Gojko Adzic
In this episode of Le Podcast on Emerging Leadership, Alexis Monville welcomes back Gojko Adzic, renowned author and speaker in modern software delivery, named an AWS Serverless Hero (2019), and author of Impact Mapping, Specification by Example, and his latest book Lizard Optimization.
Gojko share…
BONUS - What we need to change the software industry
In this special episode, Vasco Duarte announces the first-ever Global Agile Summit 2025, scheduled for May 18-20 in Tallinn, Estonia. After seven years of organizing virtual Agile summits, the team is taking the next big step with an in-person event bringing together practitioners, leaders, and inn…
BONUS: Gojko Adzic on Optimizing Products for Long-Tail Users (Agile Online Summit 2024 Replay)
BONUS: Gojko Adzic on Optimizing Products for Long-Tail Users (Agile Online Summit 2024 Replay) In this BONUS episode, we revisit Gojko Adzic’s insightful interview at the Agile Online Summit 2024. Gojko, an award-winning author and software expert, unpacks the principles behind his latest book…
Scrum Master Toolbox Podcast: Agile storytelling from the trenches: BONUS: Gojko Adzic on Optimizing Products for Long-Tail Users (Agile Online Summit 2024 Replay)
BONUS: Gojko Adzic on Optimizing Products for Long-Tail Users (Agile Online Summit 2024 Replay)
In this BONUS episode, we revisit Gojko Adzic’s insightful interview at the Agile Online Summit 2024. Gojko, an award-winning author and software expert, unpacks the principles behind his latest b…
Embracing Weird User Behavior (Gojko Adzic)
Many product teams focus on the largest group of users, but what if the key to your product's growth lies in the hands of the “lizard users,” the small segment of users who go against the grain and interact with your system in unexpected ways? It's a truth that many successful products stumble upon…
BONUS The Operating System for Software-Native Organizations - The Five Core Principles With Vasco Duarte
BONUS: The Operating System for Software-Native Organizations - The Five Core Principles
In this BONUS episode, the final installment of our Special Xmas 2025 reflection on Software-native businesses, we explore the five fundamental principles that form the operating system for software-native o…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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