# Florence Broderick
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Top podcast episodes featuring florence broderick.
Pandemic mapping with CARTO
We've had CARTO's Marketing Manager, Florence Broderick on the Location Matters podcast before and what a pleasure it was to chat to Florence again. The CARTO team has adapted to the pandemic rapidly with the launch of CARTO Grants, giving access to the CARTO platform to help people fight and conta…
Geospatial technology for non-GIS people
One of the most common misconceptions in the world of location intelligence and geographic information systems is that you need to be an expert to use the tools of the trade. CARTO has enabled non-geospatial users to benefit from location intelligence in their day-to-day business operations. In thi…
97: Marketing as a Revenue Driver
Sales is often perceived as the revenue driver in organizations, but behind every successful sales team, lies an effective marketing function.
In this episode, we interview Florence Broderick, VP of Marketing at CARTO, to talk about marketing as a revenue driver.
What we talked about:
A viewp…
The impact of employer branding on company performance: Florence Broderick, VP of Marketing at CARTO
Would you like to learn how to overcome the impact of a weak employer branding? or how to motivate your employees to enhance your employer branding strategy?
Florence Broderick, VP of Marketing at CARTO, accompany us in this episode to talk about the importance of keeping a strong employer brandin…
37. Partner-based ABM | CARTO
In this episode of Let's talk ABM, Declan chats to Florence Broderick. Florence is CMO at CARTO, with responsibility for translating the value of Location Intelligence to enterprise organizations in a wide range of sectors. Prior to joining CARTO, Flo worked at Telefónica's specialist Big Data unit…
From CMO to CRO: Taking the leap into Revenue with Florence Broderick, CRO of General Index
Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marke…
From CMO to CRO: Florence Broderick on balancing growth with efficiency and the metrics that actually matter
What does it really take to make the leap from CMO to CRO and to build a revenue function that actually scales?
In the final episode of Season 1, Tom is joined by Florence Broderick, CRO at General Index, to unpack what it actually takes to make the transition to CRO and what founders should know b…
From CMO to CRO: Taking the leap into Revenue with Florence Broderick, CRO of General Index
Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-markers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marke…
Florence Broderick: The Cutting Edge of Data Sales
In this episode of Selling Signals, we’re joined by Florence Broderick, CRO at General Index, where she is helping scale a commodities data business. Florence has worked across both software and data companies, which gives her a rare perspective on how different those worlds are when it comes to se…
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