# David Aaker
শীর্ষ পডকাস্ট এপিসোড
আপডেট করা হয়েছে:
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet.
== Biography ==
Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University.
David Aaker author of "Aaker on Branding: The Playbook to Building Strong Brands"
Marc Kramer, host of the award winning The Best Business Minds, interviews David Aaker author of "Aaker on Branding: The Playbook to Building Strong Brands"
Nick Liddell on Architecture & Anthropomorphism
Nick Liddell is a brand strategist, author, and founder of Baron Sauvage, an independent consultancy based in London. Previously Director of Consulting at The Clearing, he has over 25 years of experience working with brands including Google, Prada, McLaren, and Samsung. His most recent books are Yo…
The 5Bs of modern branding with David Aaker
Few people have shaped how we think about brands more than David Aaker. He spent three decades building the frameworks that CMOs and marketing students worldwide still reach for today. His latest work revisits those ideas for a world he describes as fundamentally more hostile to brands than ever be…
“Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again
Howie Chan interviews marketing icon David Aaker, widely regarded as the father of modern branding, to unpack the true drivers of brand equity — what a brand’s worth.
In this episode, brand storytelling takes center stage as Aaker breaks down the myths around branding and reveals what actually infl…
Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore
Brand strategist and author of Brand Desire, Kevin Perlmutter, joins Howie Chan to reveal why the strongest brands don’t just communicate value. They create emotional connection.
Drawing from behavioral science, customer psychology, and years of brand strategy experience, Kevin explains how brands …
2026 Mid Year Recap: Lessons in Leadership, Teamwork, and Communication
In this special mid-year episode of The Conversation, Clint looks back at some of the most memorable insights, practical lessons, and thought-provoking moments from the first half of 2026.Featuring highlights from conversations with communication experts, leadership coaches, bestselling authors, re…
David Aaker: Brand Equity, Trust and Business Growth in the AI Era
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What makes a brand trusted, remembered and chosen in the AI era? David Aaker explains brand equity, branding strategy, purpose-driven branding and how leaders build emotional conne…
How to Build a Brand That Outlasts Trends | David Aaker on Brand Equity, AI and Trust
Sponsored by BetterHelp. Start your growth journey with a therapist and get 10% off at https://betterhelp.com/kingdems
What makes a brand trusted, remembered and chosen in the AI era? David Aaker explains brand equity, branding strategy, purpose-driven branding and how leaders build emotional conne…
S4-EP1 Talking with David Aaker
Hailed “The Father of Modern Branding,” David Aaker is Vice Chairman of Prophet, creator of the Aaker Model, and a revered author, speaker and thought leader.
Jerry Wind: Market Segmentation, B2B Buying Centers, and Overcoming Mental Models
A History of Marketing / Episode 56
Yoram “Jerry” Wind has spent six decades at the frontier of marketing. He has won virtually every major award a marketing scholar can receive, and his CV is more than 100 pages long.
In B2B marketing ,the shift from single leads to buying groups is framed as a ne…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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