# Ana Andjelic
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Top podcast episodes featuring ana andjelic.
#39: đēđ¸ ANA ANDJELIC (Esprit) - How to Build Brand Gravity in a World Obsessed with Virality?
In this episode of Visionary Minds, we sit down with Ana Andjelic â Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.
Ana shares a powerful perspective on why brands must move beyond campaigns and start âĻ
[TEASER] đēđ¸ ANA ANDJELIC (Esprit) - How to Build Brand Gravity in a World Obsessed with Virality?
![[TEASER] đēđ¸ ANA ANDJELIC (Esprit) - How to Build Brand Gravity in a World Obsessed with Virality?](https://cdn-images-3.listennotes.com/podcasts/visionary-minds/teaser-ana-andjelic-esprit-2OVcmS5KW4y-kPEJ-_yBInS.300x300.jpg)
In this episode of Visionary Minds, we sit down with Ana Andjelic â Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.
Ana shares a powerful perspective on why brands must move beyond campaigns and start âĻ
Year-End Highlights: Lessons From Our Deepest Dialogues
The Future Commerce team reflects on their favorite podcast moments from a year of extraordinary conversations. From haunted dolls and architectural rhizomes to debates about capitalism and idealism, these episodes challenged conventional wisdom about how brands influence culture and why efficiencyâĻ
Rethink and Advance: with Leland Maschmeyer
Today, we are thrilled to welcome Leland Maschmeyer to the show! Leland is the Co-Founder and CEO of COLLINS, the globally renowned design firm. He was formerly the Chief Creative and Brand Officer at Chobani, where he led its brand relaunch, portfolio expansion, and marketing transformation. He waâĻ
Celebrity Brands: What Works, What Doesnât (Goop, Rhode & More)
In Part 2, Ana Andjelic and Amy Odell break down Meghan Markleâs new brand As Ever, how The Row quietly built one of the most powerful luxury brands in fashion, and what's next for Chiara Ferragni after her acquittal.
Part 2 is available to paid subscribers at backrow.net (which includes full newâĻ
Homines Contra Algorithmos
We debate the commodification of the human experience, why the upside-down token economics is a more pressing near-term concern, the religious zeal behind SpaceX's valuation, and why HR is the new boogeywoman of the aggrieved and powerful. Plus: Ana Andjelic on why not carrying a phone and having aâĻ
Emergency Gwyneth Paltrow Pod!
It started with turkey meatballs and ended with an endorsement deal that led the internet to call her "Gwynicide." Gwyneth Paltrow has had quite a slew of viral moments this month.
I sat down with branding expert and sociologist Ana Andjelic â CMO, author of the Sociology of Business newsletter, âĻ
The Aspiration Economy
Key learnings from Ana Andjelic's The Business of Aspiration. Modern aspiration is not about having money to buy things, but having the taste to know what to buy.
Brands must become mobile cultural institutions
Key takeaways:
Legibility is the top cultural currency, not attention
Brands must becomâĻ
Cannes is CES with RosÊ
This weekâs episode leans heavily into Cannes, which is a world where everyone is selling and many are lying. Creators are the cool kids of Cannes, while the site of a drone show by a mobile ad network is considered normal. Plus: Ana Andjelic on what makes A24 unique.
* Watch us on YouTube
* Troy YâĻ
Episode 374: skucamp MontrÊal Highlights
On this episode of skucast, Bobby Lehew shares highlights from skucamp MontrÊal, with Todd Henry on using AI without losing your creative edge, Ana Andjelic on measuring merch ROI, Tony McNally on building a team that embraces change, and more on print on demand, supplier service, and where the disâĻ
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‐ Benjamin "Llamacorn" Franklin
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