প্রতিলিপি 🔗
WEBVTT
1
00:00:00.131 --> 00:00:02.792
We do not rise to the level of our expectations.
2
00:00:02.832 --> 00:00:05.413
We fall to the level of our training.
3
00:00:06.413 --> 00:00:07.574
This is not a TED Talk.
4
00:00:08.014 --> 00:00:12.856
My name is Freddy Cruz, founder of Speak Podcasting, and welcome back to Your Mic.
5
00:00:15.857 --> 00:00:18.438
What does an old quote have to do with podcasting?
6
00:00:19.478 --> 00:00:20.239
Nothing, you say?
7
00:00:21.659 --> 00:00:22.780
Hard disagree.
8
00:00:23.400 --> 00:00:25.981
It's got everything to do with podcasting.
9
00:00:27.017 --> 00:00:29.879
But before we get to that, let me take you back to peewee football.
10
00:00:29.939 --> 00:00:31.140
It's the time of year, okay?
11
00:00:31.180 --> 00:00:32.441
I played for the Klein Jets.
12
00:00:33.522 --> 00:00:36.364
Think of me as a soft, pudgy kid.
13
00:00:36.744 --> 00:00:41.628
Not the soft, pudgy, middle-aged bro you see every now and then on Instagram.
14
00:00:42.849 --> 00:00:48.753
But I was a soft, pudgy kid, brutal Houston August, running laps until I literally puked.
15
00:00:49.494 --> 00:00:54.418
My coaches, Tamez, Knight, and Torres, rest in peace Coach Torres,
16
00:00:55.623 --> 00:00:57.244
They ran us for a hard reason.
17
00:00:57.785 --> 00:01:06.712
What I did not know until years later, decades later, was that my coach had actually asked my mom if she wanted to take me home that day.
18
00:01:07.192 --> 00:01:08.854
Thank God she didn't.
19
00:01:09.955 --> 00:01:15.979
Because what that taught me wasn't try harder, even though that's probably what I heard.
20
00:01:15.999 --> 00:01:16.080
But,
21
00:01:16.720 --> 00:01:19.422
because I was definitely not running fast enough for coach's pleasure.
22
00:01:20.183 --> 00:01:27.688
It was that the work you do before the pressure shows up is the only thing that holds when pressure actually arrives.
23
00:01:29.249 --> 00:01:31.411
Here's what that looks like for a podcast host.
24
00:01:32.111 --> 00:01:39.416
You wake up at six, you get the kids out the door, spend all day putting out fires at work, dinner, dishes, laundry, and now it's 11 o'clock.
25
00:01:39.436 --> 00:01:41.998
You've got no episode in the queue in your next release.
26
00:01:42.558 --> 00:01:45.000
Drum roll is doing 48 hours.
27
00:01:46.896 --> 00:01:50.319
If that happens once, do the hard thing.
28
00:01:51.440 --> 00:01:53.141
Record the episode.
29
00:01:54.062 --> 00:01:57.665
But if that happens every week, stop calling it grit.
30
00:01:58.326 --> 00:02:01.208
It's not a discipline problem, it's a systems problem.
31
00:02:01.949 --> 00:02:04.030
You didn't fail because you were tired.
32
00:02:04.070 --> 00:02:10.276
You failed because your process required you to be a hero on a Thursday night at 11 o'clock.
33
00:02:10.416 --> 00:02:12.538
Heroes, they burn out.
34
00:02:13.518 --> 00:02:14.899
Systems, however...
35
00:02:15.864 --> 00:02:16.324
They ship.
36
00:02:17.365 --> 00:02:21.187
One of our legacy clients, her name is Dr. Angela Sturm, host of Beauty Unveiled.
37
00:02:21.247 --> 00:02:23.329
Check her out on Apple, Spotify, and YouTube.
38
00:02:24.409 --> 00:02:31.811
She can record literally six talking head videos in 90 minutes with no script.
39
00:02:32.792 --> 00:02:45.616
Not because she's some superhuman, although sometimes I think she is, but because she's built a repeatable batch process, a topic bank, a recording block on her calendar, and a checklist she doesn't really have to think about.
40
00:02:46.156 --> 00:02:46.856
That's training.
41
00:02:47.456 --> 00:02:53.038
That's falling to the level of your system instead of hoping your willpower shows up on the worst day of your month.
42
00:02:54.427 --> 00:03:00.731
If your show has you sprinting to the finish line every single week, it is definitely holding you hostage.
43
00:03:01.171 --> 00:03:03.213
It just doesn't have duct tape over your mouth.
44
00:03:03.713 --> 00:03:05.454
So hit me up for a free roadmap.
45
00:03:05.714 --> 00:03:09.797
You can grab it at speakpodcasting.com slash free resources.
46
00:03:10.137 --> 00:03:12.479
Plan and build your bank of topics.
47
00:03:13.179 --> 00:03:14.160
Batch your recordings.
48
00:03:14.240 --> 00:03:17.983
Keep two episodes in reserve at all times, possibly more.
49
00:03:18.003 --> 00:03:18.683
And,
50
00:03:18.823 --> 00:03:24.147
Do that and the next bad day does not touch your release schedule.
51
00:03:24.907 --> 00:03:27.569
Listen, you don't need more motivation.
52
00:03:28.370 --> 00:03:39.417
What you actually need is a system strong enough that motivation stops being the thing your show depends on because eventually that motivation is going to run out, possibly at 11 o'clock on a Thursday night.
53
00:03:40.057 --> 00:03:40.738
I believe in you.
54
00:03:41.338 --> 00:03:42.399
So go build that show.
55
00:03:42.959 --> 00:03:45.241
And thank you so much for spending your time with me.