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Binyomin Terebelo: Welcome back to the Everything But The Battle Podcast. You are here with Rabbi Master Distiller, Ben Tarabello of Tarabello Distillery, of TTB Math.com. That's TTB Math.com, the software powering the industry, saving breweries, and distilleries thousands of dollars, not to mention getting you wider network of peers. So guys, if haven't tried it yet, ttbmath.com, it's a free up. We're gonna walk you through it on live on show soon. is the wave of The future saves your money, grows your network, simplifies your life this crazy, crazy what should say, space right now. It's a crazy and you gotta be ahead of everyone else. Alright, the alcohol industry ⁓ insane. High-proof cans are down the wall. They are just exploding. type of cocktail, for some reason, people are just enthralled and in love with not tasting the spirit but tasting sweetness, guess. ⁓ Whatever they in those chemically heavy cocktails. And This has actually turned into a wild fad. It's called scan the QR code. influencer will go into a bar, share QR code, and they'll get free drinks and see how much they could drink. It never happened with hard spurries before, so there's something in the cocktail space ⁓ of ⁓ chill let's go cool. And you to be aware of it because i i it's a culture you wanna ⁓ yes, we to push a hard space wine, beer and whiskey. But you gotta be able to ride the wave. As much as we're passionate about our space and how we're making the really good stuff and legitimate stuff and the art just we don't a choice. I mean it's a hundred percent a hundred and percent growth ⁓ over the past year by some these companies. Okay? And that's not new we know that. So it's coming from you. So you gotta take a view of riding that wave. And it's a social media we're getting tipsy something. And really I'm really being aware, that's it. There's nothing more you can do. Being cool, being hip, letting your hang ups go. it's not something you can ignore anymore. I I I know how much it hurts as a fellow distiller, trust me. ⁓ is absolutely, absolutely ⁓ Guys, you use TTB Math. ⁓ This ⁓ one ⁓ the ⁓ softwares out if not the best, and I'm not saying it because I'm the owner. I actually I am. But check it ⁓ You got your trial, start free trial. Put in any name, look, you don't even have to give me your name. And you're gonna just put in an email, make a trial email, it doesn't either have to be legit. ⁓ and just take a spin. It's super cool. Okay, let's make sure we get this one right. Continue. Ooh, let's see. Again. NH. I hope that one go four, five, six, seven, eight. Address. You just wanna take a tour. Click monthly, annually, continue, can create a account. It is the coolest software you'll ever see. Fermentation. You just run it through, you pump it in, distilling, batching, battling, tanks. Yes, you gotta do tanks before. You you bottle, obviously. ⁓ raw materials, vendors, skews, customers, orders, depletion, interaction, transfer and bond, T T B reports, Canadians, guys listen, this is I believe the only software for Canadians. You guys need to be using the software. It is key to your success. So log in, start with the back end dashboard and go all the way through to point of sale. Now back to your sales, because all the tech in the world, if you're not making sale, won't help you. learn which states you can sh you can actually ship to. Okay? You're gonna battle it out on social media, battle against the RTDs, and then learn where you can build an older s an older crowd in the state and hit them hard. shipping to clients in California, ⁓ It's in 2026. How are you gonna work with those clients? Okay? Are you gonna be local position stores? Take a hard look on what's going on. your money on the tech, get rid of RDC, and you're ready for the future. Okay. that's best I can say. Get your on board to do the social media, cut down your costs, get into the tech, get rid of that extra time, and you're ready to go. Guys, thank you watching. See you all tomorrow.