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Josh, this second bud Light marketing
exact placed on leave after this whole thing
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that as we know, we've been
watching play out now for well, it
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actually feels like months, but it's
only been what like, you're really good
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at figure. I can't even remember
when it started. Feels like it's been
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going on a long time. It's
we're about a month and we're bare.
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It really really hit the fans starting
three weeks ago, but it first happened
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almost a month ago, right right
this Daniel Blake, who oversees marketing for
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Anheuser Bush mainstream brand, step back
from his role on Sunday, Raise your
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hand off your surprise. Yep,
nobody's raising their hands. So yeah,
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clearly nobody's surprised by this, and
I wonder. I don't think they're done.
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They're probably going to end up what's
probably going to be more heads that
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over. This isn't just about Della
mulvaney. It's also about the nauseating,
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patronizing BS commercial. It's like,
let me tell your story about a beer
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and you got a Clydesdale running down
and writing running in front of the what
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the Freedom Tower where nine to eleven
happened? Like what just I hate you
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more now. Joe Rogan said it
best. He was. He was laughing
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so hard when he saw that commercial. He goes, he goes, he
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goes, this had the opposite effect, because I hate them even more now,
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and I'm like, I understand,
I do too. So yeah,
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somebody's they are just making blunder after
blunder over there. And the thing is
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is somebody is sitting in a room. They're all sitting in a room together,
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going that's a great idea. Let's
do that because that sounds perfect.
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We won't make anybody any matter.
We won't really say much, but nobody's
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gonna be any matter. We can't
make anybody any matter. And it's that's
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exactly what it's doing. They clearly
panicked. They panicked. They did not
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expect the backlash that they they had
to have. How could you not have
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thought a butt a bud, like
a brand like an isiserbush like Budweiser.
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I mean, it's like you,
you you have not even you weren't even
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close to reading the room and I
get that. They're gone, Yeah,
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why would we continue to Uh,
we're advertising to the people who were already
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buying. Well, we need to
branch out. Didn't you didn't think for
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a second that by doing what you
did it so egregious to the people the
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car, the core p One,
bud Wiser drinkers, that they weren't gonna
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say, uh, you guys are
out of your minds now, and clearly
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this back they just scrambled. They're
like, let's put on the most patriotic
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thing we can do to try to
woo these people back. But what it
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did, it sounds like, based
on what we're reading and hearing now,
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it was the opposite effect that backfire, and these jerk reactions never work out,
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well never, and that's exactly what's
happened here. I mean, they're
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marketing people. Whoever is above the
marketing staff should just fire the whole lot,
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not this ab leave of absence or
switching vps or whatever that case.
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Maybe because that's just the same as
firing somebody. Okay, there's you're no
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longer the VP, and you're on
a leave of absence until we figure all
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this out, until it dies down, that's what it's gonna be. Yeah,
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you know, it's nuts, And
I had to, of course,
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I got some pushback when I pointed
out I think I don't know if I
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posted a Friday Night or whenever,
the woke the first woman, the you
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know, the woke woman who came
up with the Dillamolvani campaign, and you
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know Whensa is that her name?
Yeah? Whatever it is Heiner Shide,
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yeah, Shin shide. Yes.
But when you know I posted that,
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and then you know, somebody's chirping
off like, yes, you're right,
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only straight white males should ever drink
bud lighting, like it's not about that.
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It has nothing to do with diversity, and who drinks what? Don't
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put a dude on a can and
say celebrating womanhood. You are insulting my
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wife. You are insulting my daughters. You're insulting every woman out there in
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the yes who's had to maybe sometimes
work harder, do things different because they
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were a woman. You're undermining the
achievements of women that have busted their ass
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and that is bullcrap and I won't
stand for it. And
Load full transcript
you're not gonna
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come on my page and act like, oh, it's only for straight white
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men. That is not what it
was about. It never was. You
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know, I struggle with this too, and I don't want to put words
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in your mouth, Josh, But
I gotta tell you, being in this
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business thirty four years that i've been
in as far as broadcasting, I've learned
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over the years, I never root
for people to get fired and have stuff
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like that happened to them in their
life. I don't know how this woman
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ended up in charge where she came
from. Based on what I'm reading,
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she's only been she's been with bud
Light since June. Now, I don't
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know. She may have been with
Anniserbush longer. Maybe she was elevated,
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maybe she was this, maybe she
was that. So if I get a
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bunch of email laying out the history
of this woman, okay, I don't
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clearly have it in front of me, But I never root for people to
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be let go, just because I
feel like it's just bad karma to do
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that when you start talking about people. But in this situation, she deserves.
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I don't think she deserves to be
canceled. And look, she's allowed
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to feel however she wants to feel. She just made an incredibly bad decision
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that I think there are a whole
bunch of other people that are really that
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are around her. The yes people
that are around her, they're the ones
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who should be paying some sort of
price right now. And I think maybe
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this guy, the second exact that
was part of this, might just be
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the beginning, the tip of the
iceberg, and it's probably gonna be a
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group of people. Marketing is not
about your feelings, your personal feelings.
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It's about you take the brand,
you take whatever item or whatever business you
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have in front of you, and
you push that further, not your own
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personal feelings and or agenda. That's
not what marketing is. I mean,
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do you want to include people's that's
great, you know what. I don't
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care who drinks bud Lights. You
know, it's not It's not what I
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choose to drink, but I never
have. I haven't drank it in years.
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Josh's favorite. He loves bud Light, he was telling, but it's
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it's one of those things where I
don't care who you are. You want
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to drink it, you want to
sit down and drink next week. I
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don't care about that, but don't
shove it in my face. Bud Light
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was never about that bud bud Light. They were the iconic American brands.
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They really are. Yeah, man, Josh, I gotta tell you like
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it was one of these. I
was. I was playing blackjack last night
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and the server or the one waitress, the cocktail waitress, she comes by,
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She's like, can I get you
anything to drink? And I go,
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you guys out of bud light.
She started like cracking up. She
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thought it was funny. She goes, now we got plenty and I go,
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yeah, I've been hearing that guy. You guys got a lot of
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Remember when they remember their whole marketing
campaign, how it had like a fresh
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date on it or yeah, board
on dates with one days of if you
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are a bud light, dream in
about another month, check that, yeah,
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because guess what you're probably think about
this next year. They're gonna be
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trying to pass off this bud light
that's sitting all over the place, that's
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not being consumed right now. You'll
be looking at it going what twenty twenty
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one? What they'll have to do, So they'll have to give out the
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liquor in front of that to get
you drunk enough to where you don't check
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the board on dates, So you'll
drink the bud light that way you're not
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paying attention to because that'll taste good
after a while. Yeah, Yeah,
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yep, absolutely um so. Also, I wanted to get to this too.
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How the authorities according to this this
headline, that they're facing this mounting
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pressure to release Audrey Hale's manifesto.
I did not realize what all was involved
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in this. I thought, Okay, they're holding onto this because, yeah,
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it's something they're trying to suppress.
It doesn't fit the narrative. It's
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all of those things. Did you
see this, Josh, that they found
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twenty journals? They reported, I've
found twenty journals, two zero, twenty
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five laptops and a suit side note, among other things at her home.
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That is how many things that they
have discovered. I'm going, oh,
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man, we need to see what
is going on here, like what kinds
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of things are in this Had you
seen that amount, Josh? I had
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not until I sent that over,
And I'm telling you it is. And
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they're saying now that some of these
officials and local law enforcements say it's a
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roadmap of carnage and death and destruction
that she was laying out. And let's
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just be honest just what this is. I guarantee you this is a this
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is a mentally disturbed person. She
was trans and this and she's what the
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fourth trans gunman we've had in the
last year, I believe, involved in
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a mass shooting. And if you
release the manifesto and her seething hatred of
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probably Christianity, traditional families, all
those things, she is everything we've been
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saying that the unhinged, unstable left
is. And you're this whole all trans
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people or you know, this,
that and the other, and there's not
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a mental illness involved. Well,
I guarantee you read some of what she
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wrote. I promise you there's stuff
in there that would be like, this
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is one crazy human being. So
they're cowards. They're all cowards because it
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will hurt of the Democrat political agenda. Imagine that that manifesto was full of
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her love for Donald Trump. Imagine
it's full of all of the things that
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she loves about him. He would
be in paperback form, it would be
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a movie already released an hour after
the shooting. Yes, yes, because
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that fits the narrative. They go, look at this crazy individual, this
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crazy woman. She is a Trump
supporter, you know what I mean.
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And and the fact that they're just
squashing everything here we are like josh it
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out what over a month later and
uh, well, no, you didn't
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point that out. It was a
different story. But I don't know exactly
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the time frame, but obviously several
weeks after its time, didn't They also
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say the Nashville Police, I believe, said that, you know, they
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saw the manifesto. Now, all
this other stuff that's come out on top
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of that, but they said the
manifesto they did want to release it due
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to concerns of people reading it and
trying to duplicate it. I thought I
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had heard debt at some point,
and that's what they kind of Yeah,
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Bob, you're correct, Bob,
you're one hundred percent correct. That was
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what they meant by carnage. It's
literally a roadmap of death and destruction ship
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kind of laying a blueprint for how
she did it and how others could do
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it. And a matter of fact, I'm thinking from what I'm hearing,
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she was encouraging other trans people or
other some of the That's just the rumor
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that's going around from some of these
people in Nashville is that this she was
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like saying, here's how I did
it, here's what you can do,
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you know, stand up or whatever
like, So that's probably why they're scared
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man, that's disturbing to know that
somebody's gone through through all of that and
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guess what. And we talk about
this all the time, Josh and I,
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Bob, We've talked about there are
so many people who are in the
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stages where she was right prior to
doing this. How many of those get
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thwarted or those people begin to kind
of change their name or not name,
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they're change their mind and they get
close to doing something like this, but
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they don't actually do it. There
are people that are in that process right
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now as we're talking, and that's
the scariest part of this whole thing.
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You're right, But for her to
do that and basically put out like a
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playbook or a handbook and try to
help people is I mean, it's a
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sickness on an absolutely unbelievable level.
There's no question about that.