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Welcome to Inclusion Bites, your sanctuary
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for bold conversations that spark change. I'm Joanne Lockwood,
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your guide on this journey of exploration into the heart of inclusion,
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belonging, and societal transformation. Ever
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wondered what it truly takes to create a world where everyone not only
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belongs but thrives. You're not alone.
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Join me as we uncover the unseen, challenge the
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status quo, and share storeys that resonate
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deep within. Ready to dive in? Whether you're sipping
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your morning coffee or winding down after a long day, let's
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connect, reflect, and inspire action
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together. Don't forget, You can be part of the conversation too.
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Reach out to jo.lockwood@seechangehappen.co.uk
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to share your insights or to join me on the show.
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So adjust your earbuds and settle in. It's time to
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ignite the spark of inclusion with Inclusion Bites.
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And today is episode 232. With the title
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Designing Systems for Every Employee. And I have the absolute
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honour and privilege to welcome Amie Fox. Amie is a managing
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director, trainer, and keynote speaker who helps founders,
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HR, and operational leaders in growing organisations that
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build practical people systems that improve employee engagement,
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manager confidence, and business performance. When I asked Amie
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to describe her superpower, she said, It is her ability to see the hidden
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barriers in workplace systems that others miss, shaped
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by her lived experience as a visually impaired leader, and to
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translate that insight into practical, repeatable frameworks that help people
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perform at their best. Hello, Amie. Welcome to the show.
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Hi, Jo. Thanks a million for having me on. Absolute pleasure. So,
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whereabouts in the world are you? I am in beautiful,
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rainy County Kildare, just outside Dublin in Ireland. We are after
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having an extremely long spell of sunny weather, and I I think I'm the only
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person in the country that is delighted to see the rain. Well,
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many gardeners are. My mum is a bit of a gardener, bless her,
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at 87. And my wife, Marie, is a bit of a gardener. So they
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welcome the rain. Otherwise, they were getting a bit frustrated with hosepipe bans and
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shriveled-up tomatoes. So yeah, it's not all bad. No, it's not all
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bad. Have to look for the silver lining everywhere. And there's always a silver lining
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somewhere if you look hard enough. Yeah. So, Amie,
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we, you know, we were chatting in the green room before I pressed record, and
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in your show notes, you've talked about your, well,
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let's call it a hidden disability, 'cause people wouldn't know about your disability
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unless you probably shared it with them. Yep, I was, so we'll go back to
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the very beginning. I was born with an eye condition called Stargardt's,
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and it's a degenerative eye condition, which ultimately led to me being
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diagnosed with it at the age of 11. So, up until that point, myself and
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my family had no idea that I was visually impaired. And when I was diagnosed,
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the best way it was described to me, and I've used it ever since, is
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that my pupil, which is the part you see through in your eye,
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is quite like a polo mint. So centrally, the hole in the polo
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mint, that's totally blind. I have no central vision whatsoever, but I have
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between 2 to 3 foot or 1 metre vision around the periphery,
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around the edges. So the world to me is kind of shapes
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and a few different colours because my, my colour has been impacted as
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well. So I was diagnosed at the age of 11, and because it was a
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hidden disability, I thought that I could just pretend like I could see for very
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many years. And I think that speaks to, I suppose, the
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confusion and maybe the shame or perceptions I had around
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disability back then because I didn't understand it. I didn't have a point of
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reference. And I suppose I made some snap judgments around what it
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meant to be disabled. Thankfully, through a very interesting, I
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suppose, teenage years and then early career,
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I got to understand it and see it differently,
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which has ultimately led to
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how my career has gone ever since. But yeah, for me, I suppose it's interesting.
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I can't see faces, so every man is Brad Pitt, including my
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darling husband. You know, it's putting voices to names
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as opposed to faces to names. And I navigate very independently. I
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do use a long cane, but I suppose the way that I navigate spaces might
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be slightly different to other people in terms of reacting to light to
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understand where doorways and that kind of orientation work.
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But I think what it's really shown me early in life, it was so
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much about difference. So what made me different or what made disabled
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people different? And that has changed because it's not really
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about difference. It's actually about finding universal ways of people
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being able to do the same thing, which is probably why I've become obsessed with
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systems and frameworks. So once you have a goal in mind,
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you know, it's up to individuals how they get there. And rather than
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thinking we have to do something different or difficult because this person is
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disabled, what you really should be looking at is, well, is there a way that
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we can create something that gives everyone their best
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opportunity to succeed in these particular circumstances? And that's
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informed everything that I've done since I had that realisation. I'm going to say about
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a million years ago, but my early 20s. But it was a hard one to
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figure out because you have to figure out how you feel about something and then
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challenge your own initial perceptions. Great believer in it's the
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environment that creates the disability or the environment that creates the barrier, whether has
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a disability, gender, whatever it may be, it's
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the environment. So yeah, you're quite right. Creating systems, creating
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spaces, accessibility, whatever that may be,
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that works for everybody. It works for everybody. And that's the key thing,
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isn't it? 100%. And we've so many examples down through life. I
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think it's called the kerb cut effect, right? So that's talking around the built environmental
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accessibility. Kerb cut is that indentation in the footpath or
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sidewalk that allows a wheelchair user to navigate up into the footpath.
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It also allows for mums with buggies to get up and down off a
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footpath easily. It also allows for bins to be taken in and
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out easily. You have the same in buildings, making sure that
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there's ramps going up to them help the same, that same community as well, or
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older people with Zimmer frames. The BT large button phone, I think it was in
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the '90s or early noughties, that was for people with vision impairments or
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low vision, massively helpful for older people who didn't have their glasses on.
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We look at alt text or SEO now. Alt text was to help visually
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impaired people to understand what images were on screens. It's now
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how we all get ranked on Google or even in different AI models.
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If we take that learning and apply it, it's more about giving people great
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opportunities in spaces and environments.
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Yeah, definitely. And whilst we may, many of
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us would never class ourselves as having a disability. My wife had a
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total knee replacement last year, and because it's not a
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long-term condition, it's a short-term condition. She didn't class as
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disabled, therefore she couldn't get a badge, she couldn't get any accessibility needs.
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So she then had to pick up on, or piggyback if you like, on the
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existing accessibility areas. And just having a chair
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in a shop where you can sit down enabled her to be able to enjoy
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that. So I completely agree. And it's
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not about providing just for the person with a disability, it's creating better systems for
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the entire population. And Yeah, 100%. And I suppose what
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we're kind of touching on there probably is the regulatory or the legislative
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route. And we do need a baseline, and I 100% agree, but the stick approach
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to litigation is probably one of the reasons that it's held back
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inclusion and maybe perceptions around inclusion. And I'm going to use broad stroke
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terms like inclusive
business and stuff like that, because it's not
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just about one cohort. The disability community is interesting. We're the largest
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marginalised community in the world because you can have a
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disability and be any one of the genders, you can belong
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to any one of the religions and have a disability. It's, it is a
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universal thing. About 85% of people who
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have disabilities acquire them throughout their lives. So only about 15% of
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us are born with them. And some of those are like what you were talking
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about with your wife, they're temporary, and others are congenital so that you're born with
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them. Or that they're long-term, apologies, that you will
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have them on an ongoing basis once you acquire the disability. And
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it just makes sense that we are creating environments where
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people can participate actively, and it
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allows for innovation like the large button phones that people bought in their
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masses because they didn't have to wear their glasses, or that were able
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to get things ranked better on Google, or that— I suppose
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McDonald's is a really good example of them. When they were updating their restaurants in
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the '90s, or sorry, in the noughties in Ireland, they went fully
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inclusive. They had Braille menus, they had large font menus, they had automatic
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doors. And they didn't just do that for the one person with a
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disability. They did that so they could get the whole family
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into the business. So rather than just getting your €2 for the one,
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well, I know they're not €2 anymore, but your double cheeseburger used to be €2.
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Rather than just getting that once, you could have gotten it 5 times because you
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had the individual and their entire family actively participating in
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one location. You can see that in mainstream businesses as well.
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When you're looking at things like inclusion or looking at finding the best
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people for a role, it's not just about trying to make
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accommodations so that we appear inclusive. Your goal should always
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be to get the best person for the role with the right skills and experience,
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regardless of their circumstances, whether that is disability or not.
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And it should be that the system is designed so the person can transition throughout
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every stage of, in this example, recruitment, and get that job so they can
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participate fully in that process and then become a valued member of
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your organisation. And again, that's not just about disability, it's about finding the
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right person for the job, if that makes sense. Hmm. You mentioned
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recruitment there. I understand that, I'm not sure of the exact statistic, but what I
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understand, many people who have a disability underdeclare
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in the recruitment process for fear of it biassing
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their opportunity. If someone sees you're a wheelchair user, you have
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this, you have that. That's going to be expensive to onboard you. We'd have to
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make these adjustments to our workplace. We can't afford that. So most, many
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disabled people actually underreport at that stage for
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fear of it being a negative influence.
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Yeah. And it's a funny one. In some regions you don't have to disclose. So
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the baseline is that you don't have to disclose unless it's going to hinder your
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ability to fulfil the tasks aligned with the role, right? That
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as specified in the job spec, right? So. Being a wheelchair user,
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if you're sitting at a desk all day or you're out in the field and
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you're able to drive around in your accessible car, it's not going to affect your
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ability to do the role. So you don't technically have to disclose. And I think
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that's there, personally, I think it's there to, I suppose,
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avoid some of the biases that we do see. But I want to touch on
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the point where you might have employers thinking about, it's going to cost
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us an awful lot of money to have this person. So there are
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grants in every single region to offset them. In the US, I was looking at
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research only a couple of weeks ago with a client. There, not only are there
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local funds available by state to offset those
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costs, but the average cost that an employer will incur in the
States to
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hire someone with a disability is only about $500. It's $500, right?
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So the accommodations, because of innovation in technology, changes in
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regulation to building accessibility, and that's not just for disabled
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people, that's for everyone. The cost is so
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reduced now, even funding available as well for things
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like software for computers. So, I would use a magnification
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software on my computer. Other people might have text
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input, and that's a preference for a lot of people. It's not down to
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disability. Some people like to listen to even audiobooks now.
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I think, you know, myself and all my friends, we listen to audiobooks and podcasts
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when we're running. That's nothing to do with whether or not someone can see or
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can't see. But I think for people who are
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employers who are concerned about the cost, we have gotten to a stage now
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where the cost really is negligible because of the supports and grants that are
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available. So I think it's time to start looking a little bit deeper for people,
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employers in particular, around what is causing
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that initial thought that you're looking at it from a point of we just can't
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do it and trying to move past it to see the opportunity with it, because
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the reality is Regardless of who you're hiring, if you keep hiring
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the same person with the same experience that feels comfortable,
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you're not really going to have much innovation or continued high
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performance in your organisation because same, same, but different
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actually isn't diversity. It's just comfort in a boardroom. That's all it
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is. I did some work with a university who
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trained National Health Service nurses and they
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did a study on how many limbs a
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nurse needed in order to have a successful career. Because what they
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found was they were denying people opportunities because they were
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maybe lost a leg or had lost 2 legs or whatever it was. And they,
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I think they worked out that you needed at least 2 limbs
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in order to be an effective nurse in some, even if it wasn't clinical, it
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could have been in a research setting or whatever it may have been. So you
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could lose 2 legs, you could lose 2 arms, or you could lose 1 leg,
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1 arm. And that was, as long as you had 2 limbs, 2 usable
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limbs, you were able to be a nurse. And they were really trying to see
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past the disability and say, well, okay, you may not be able to stand at
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someone's bedside and do this, but you could still be a nurse in this field
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or a nurse in this field. So, it creates that accessibility rather than just
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saying, oh, this is too difficult. It's actually working out what you could do rather
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than what you can't do. And isn't that so powerful?
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Because I'm a bit of a devil for always saying, you know, you're saving PDFs,
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not lives. I know I'm a big TikToker, so I hear that a lot. But
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in that case, a nurse has a really important job, whether you're doing research or
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bedside, right? And even that setting, and look, the
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NHS and a lot of other organisations who are similar are really
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putting in an awful lot of effort. But if
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organisations like traditional institutions are thinking
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that progressively, you know, private practise has huge
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opportunity, not just to look good or to feel good about
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hiring the disabled person, but to actually have something, someone
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different with a different perspective in the organisation that could possibly
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help you to see a blind spot that you haven't seen before. And even when
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it comes to like what I focus on in my business, which is helping
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founders and managing directors to put the systems in place, it's not just
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around disability inclusion systems, it's around people
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management overall across the employee lifecycle.
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You know, what, what we'd often see, and I think we've all experienced this at
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one point in time or another, is decisions will be
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made in a room based on an assumption. Because
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we're not thinking fully. We're thinking more around kind of comfort and what we
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think
should be happening. And it often leads to people leaving
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organisations, not giving their full selves to the work.
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We hear an awful lot about quiet quitting in the last couple of years with
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the Great Resignation. It's harder than ever to find and keep
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great people. And I think if we stopped making snap
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decisions, whether it's about disabled people or not, or just
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about Sheila who's sitting in the canteen and we assume because maybe
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they are a mother and they have a very busy personal life. Maybe they don't
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want to take on additional work or additional responsibility in the workplace.
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That's an assumption based on what someone is thinking as opposed to asking the
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question. So I think what disability has shown me is that
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if we can ask the uncomfortable question when it comes to
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everyone in our organisation, rather than making assumptions, it
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means that we can not only attract, but we can keep the best people in
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the business and leverage innovation and creativity as opposed to
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Do you think there's a challenge around
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people not having the confidence and competence effectively to interact
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with people who are different than themselves? And it's not just about disability, it's people
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who are different, you know, different age, sex, race, whatever it may be.
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And someone who has a visible disability or an
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impairment, do people get nervous about having conversations?
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I think so. I'll give you a personal example. It's nothing to do with the
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fact that I can't see. I don't like football. I really, I just, I like,
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I have zero interest. I don't care. I think rugby players are
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beautiful. That's about as interested as I am in it. It used to
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make some of my colleagues in 2 different organisations,
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it was typically working with groups of men just at the levels that I was
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at. And they'd all be talking about the match and all this, and then it
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would kind of go silent when you walk into the room because, oh, she doesn't
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like it, so Should we ignore her? Should we just continue talking
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--> 00:17:30.792
about it and exclude her? And I remember saying at one stage, I was like,
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it's fine to continue your conversation. I said, but maybe we could have a slightly
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different conversation. So every Tuesday morning isn't about the same football
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match with just different people's names in it. And the reason that I share that
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is I think we are so afraid of causing offence
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regardless of the subject matter, right? So whether it's gender or
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disability or it's religion, We've gotten to the point where we are so afraid of
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asking the question that we've just stopped asking questions.
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I'd have an awful lot of people who would come to me and say, oh,
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do you know, I've noticed that someone is doing X or Y, but I don't
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know what to do about it. I'm like, well, have you asked them why they're
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doing it? That literally, that's it. And you can see a light bulb
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going off every single time. And sometimes it's about having a constructive
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feedback conversation. Sometimes it's about coaching people. Sometimes
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it's literally the way that you have said something to someone. They didn't
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understand the importance of it, but you never double-checked. You never went back to
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say, right, are we all confirmed? Do we, are we all on the same page
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with this? And that's what inspired my book, Mind the Blind Spot,
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because you can, I firmly believe that you
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can hear hesitation in a room. You can hear when people aren't bought
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into something because that pause to me sounds
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different. Now, maybe that is the woo-woos around the visually impaired that's coming in
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there. I don't know. But I think anyone recognises, or the majority
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of people recognise, when a room isn't bought into something. But
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it's just so much easier to keep going. It's so much easier just to keep
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going. I'm like, okay, we'll set a deadline for that. And sure, we may or
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may not revisit it and we'll see how we get on then. That's going to
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be a future Amie and a future Jo problem, as opposed to being in the
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moment and saying, right, does everyone understand? Are we agreed? Do
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we want to challenge this a little bit more? Are we confident to move forward
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with this? I think it's To come back to your
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question after running down the road a little bit, I think we are too
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afraid to ask questions now because of fear of causing offence
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to people. And I think something as simple as, I'm not quite sure what to
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do here, so I'm going to ask you a question. Just tee it up for
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people. People like to know what's expected, and then it will
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allow you to have a more meaningful conversation. So
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where does this fear come from? Is it just Is it human nature or is
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it a learned behaviour, do you think? I think
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it's a bit of both. And to add another one into it,
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I think sometimes we just don't want to, do you know? And we have to
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be honest, we're all human. We all only have a certain amount of bandwidth. I
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know when my energy gets a bit low, it's hard to be
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consistently conscious around what's going on. The important thing to
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remember is we're not going for perfection. The goal is progress, not
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perfection. But I think the reason we're not asking questions is, yes,
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part of it is a learned behaviour where, hush-hush, we don't ask those questions. A
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bit like my perception of disability when I was younger and first diagnosed.
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There wasn't much of a conversation about it. It wasn't really explored because it was,
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it was a topic that no one really talked about. And that comes back to
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the history of disability where, you know, it was a medical model and it focused
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on what was wrong with the individual as opposed to what you were speaking about
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earlier, Joe, which is that society hasn't been created To allow people to
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succeed or navigate it independently.
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But it's, that's the learned thing where we are, we're
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encouraged not to be curious about something. And then, as I said, sometimes it
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just, sometimes we're just tired and we don't want to. And you don't have to
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be Inspector Gadget all the time. That's not what I'm encouraging people to do. I
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know I
ask a lot of questions because I am a massive fan
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of clarity and making sure that I understand what's expected.
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That's just a personal way that I like to work, but you know, you have
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to give yourself a little bit of grace, but more often than not, you know,
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we should be aware of who's around us and aware of interactions and aware that
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we have a responsibility if we're working with people. It's like you and I taking
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on clients. I'm pretty sure we would ask them a lot of the same questions
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to make sure that the engagement is going to be really meaningful and successful for
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both parties. You know, we have to put the effort in. I
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mean, I grew up in the— so I'm a child of the '60s
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and I grew up sort of I became sort of a young
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person who understood the world maybe in the very early '70s.
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And I remember in that time, images in my head
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of mothers giving their child a clip around the ear saying, don't
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stare, don't look at this person, or grabbing them by the ear and pulling them
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off if a person with a disability, or because I suppose in that time that
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lots of people had thalidomide conditions and
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We had the Spastic Society, so a lot of children wearing callipers still. People still
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probably had the aftermath of polio and that sort of era I grew up
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in. And so there was very much a don't stare, don't ask, don't talk to
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that person, keep away from them, almost like ingrained
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in the upbringing. And I think some of that has progressed into
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adulthood, maybe around my generation or slightly younger, where people have
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been taught not to ask. Or not to, not
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to, not to pry. Yeah. And I think some of that is
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historical and related to institutions, right? And we have to
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acknowledge that. And some of it does genuinely come from a good place,
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but the best place to come from is curiosity. Obviously with a lot of
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organisations, and I've been a part of it as well, where,
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you know, we decide we're going to bring out the DE&I flag. It's going to
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be great. It's going to be
great. We're going to have a committee. We're all
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going to talk about how much we want to learn. We're all going to talk
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that we're going to be inclusive. And then we're going to focus on really specific
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things like Pride or International Day of Persons with
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Disabilities. Now, don't get me wrong. I am all for an awareness day and anyone
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that I'm connected with on LinkedIn, you'll see there's not an awareness day I don't
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celebrate over there. But for me, I think
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if you think a little bit more like how children behave, right? So
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when we were small in school, We just played with each other.
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Everyone was pretty much the same. It didn't matter what colour your skin was, if
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you had a disability, it was kind of an even playing field, right?
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And if you take that openness and try and bring it to your life today,
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that openness and freedom and curiosity, I think it would serve
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us an awful lot more. But in the workplace, obviously we, look, we
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have to have ways of working and be respectful to each other. And I'm
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not saying to people, go in there and ask really personal inappropriate questions. You know,
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we're all adults here. But I think if we can think in
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broader strokes around how are we communicating
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with our people, that's not just disability specific. Do people
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understand what they need to know, feel, and do after the town
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hall? Are we being really clear about that so that everyone can
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understand? Are we creating opportunities for
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development and performance reviews so people can actively
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participate where they feel psychologically safe? to
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disclose, whether that is a disability or a difficult situation
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that they're having, or that a manager can give feedback to someone without it
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feeling like an assassination. We need to think in broader terms
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across organisations so that we are creating a system or an ecosystem
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where people can actively participate. And for me, that starts with
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that childlike curiosity and that openness to
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everyone having a seat at the table. I'm often asked by people that I
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coach directly, you know, I really want to be able to build respect
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with my team. And the first thing I say is, well, let's be clear. If
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you're looking for trust, yes, you have to build trust with people and work has
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to go into it. Respect is a baseline. Everyone should be coming to the table
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respecting everyone around that table. And that should be a non-negotiable. We're
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all adults. You'd like to think so, wouldn't you? You'd like to think so.
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In an ideal world, in Amie land. Yeah, I
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mean, I think I look at it, what's terminology that's used
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often in the UK is we should treat everybody with dignity and respect.
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And I say, okay, cool then. So what does that mean then?
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Well, we've just treated people with dignity and respect. Well, cool then. Define or explain
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to me how that manifests itself by treating people with dignity and respect.
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And most people don't really understand some of those
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terms or what that means because fundamentally treating me with dignity and
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respect is understanding what matters to me. not what matters
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to general people. So the dignity and respect thing is this very specific
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individual person-centered thing. So I need to ask you about you,
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what matters to you. And if I don't engage with you
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personally, how can I possibly treat you with dignity and respect? Because I don't
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understand what that means to you. And I think you've just hit the nail on
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the head there. We have, you know, you should treat everyone with dignity and respect.
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And that is true, you know, on the face of it, that's true, right? But
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rather than just saying, you should be doing this, you need to encourage people
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to reflect on that and interpret what that means for themselves. So it's as
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important for me to be curious about you and what dignity and respect looks for
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you, but how do I define that as an individual? You know, we're kind of
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just going through life with these slogans in the background around dignity and
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respect and the future is for everyone, and they're all
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fundamentally true. But as individuals, regardless of your circumstance, you need to figure
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out what does that actually mean for you before you can go out then and
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be curious about other people. Rather than blindly going through life, just
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assuming that these things are going to happen without any intention going behind them.
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Fundamentally, people are always worried about what about me? You know, it's what's in it
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for me? It's the WIFM, isn't it? It's the— I look at it as,
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I think of it as the wedding photo. You've got the— you've got at the
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end of the wedding, everybody gets in a lineup, you know, all mother of the
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bride on one side, father on the— so you've got 50 people in this
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wedding photograph and the photographs get published. Everybody grabs that big
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wedding photograph and who do they look at? They look at themselves. They don't care
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about anybody else in that photograph. They're going, what do I look like? Are my
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eyes open? How was I standing? What are my hands doing? Or was my dress
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okay? People care about themselves. They're not looking at the bride,
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maybe not first anyway. So I think we've got to think about how we
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resonate with individuals and almost
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feed people's need to be the centre of the conversation
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sometimes and help them relearn
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and learn about how they can talk about other people. And sometimes you have to
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show an interest in that person to get them to show an interest in you.
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So it's about feeding their, well, ego is probably a bit strong,
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but feeding their need, their human need, if you like.
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Yeah. And it's kind of a fundamental, especially in the
441
00:28:07.148 --> 00:28:10.855
workplace. You know, you have a group of people, right, who might not
442
00:28:10.855 --> 00:28:14.806
necessarily have chosen to work with each other, right? Because when you take
443
00:28:14.806 --> 00:28:18.019
a job, yeah, it is, it goes both ways. It's a contract of employment. You're,
444
00:28:18.244 --> 00:28:21.039
you're in it for your own reason. The employer's in it for their reason, but
445
00:28:21.039 --> 00:28:25.006
you might not necessarily have chosen your team, but you're getting paid to
446
00:28:25.006 --> 00:28:28.347
be there. You're getting paid to do a job. So you have to invest the
447
00:28:28.347 --> 00:28:32.266
time actively around figuring out how to work with other people, what their style is.
448
00:28:32.684 --> 00:28:36.441
I know every manager that comes onto my training courses. We do an
449
00:28:36.473 --> 00:28:40.079
onboarding session and one of the questions I always ask is, do you have a
450
00:28:40.079 --> 00:28:43.991
particular learning style? And 9 times out of 10, well, firstly, most
451
00:28:43.991 --> 00:28:47.325
people have never been asked that question and they seem stunned. 9 times out of
452
00:28:47.325 --> 00:28:51.187
10, everyone will say, no, sure, look, whatever, whatever way you're going to do it,
453
00:28:51.203 --> 00:28:54.986
it's going to be fine. But you'll always get one person who will disclose, well,
454
00:28:55.307 --> 00:28:58.897
I'm a little bit shy, so I'm not great at speaking up in groups. Even
455
00:28:58.897 --> 00:29:02.263
when it's their own team or managers in the middle management there that they've been
456
00:29:02.263 --> 00:29:06.239
working with for years. But they haven't had the opportunity to disclose that. They've just
457
00:29:06.271 --> 00:29:10.118
been seen as the person who doesn't want to participate in activities. Well,
458
00:29:10.134 --> 00:29:13.837
we have to, you know, you don't just become great
459
00:29:13.901 --> 00:29:17.636
pals or people or have great working relationships by accident. Work goes
460
00:29:17.732 --> 00:29:21.003
into it. That person you might be admiring in the workplace who
461
00:29:21.740 --> 00:29:24.866
gets along with everyone and has something to say to everyone when they come into
462
00:29:24.866 --> 00:29:27.799
the office, even if you have a lot of field-based staff, that person has put
463
00:29:27.847 --> 00:29:31.743
work into it. Yes, some people are naturally charismatic, but most of us are actually
464
00:29:32.176 --> 00:29:35.815
thinking about other people in the organisation and how can we work best with them
465
00:29:35.943 --> 00:29:39.872
to reach our goals. That's so true. I'm very conscious of that when I
466
00:29:39.872 --> 00:29:43.721
run workshops and training, that the first thing I like to do is get
467
00:29:43.721 --> 00:29:47.698
everyone to introduce themselves. But I also recognise not everybody wants to
468
00:29:47.730 --> 00:29:51.708
say a word. But what I also think is once you've said one thing,
469
00:29:52.221 --> 00:29:55.813
once you've spoken out once, you're more willing to speak out again. So
470
00:29:56.391 --> 00:30:00.079
I try and give everyone an easy icebreaker. So what's your name? What do you
471
00:30:00.079 --> 00:30:03.590
do? And why are you here? And that's normally a very easy thing for people
472
00:30:03.590 --> 00:30:07.590
to answer. Then later on, people have now had that interaction. They've
473
00:30:07.590 --> 00:30:11.590
spoken that out loud to the group and they're able to interact. But I'm always
474
00:30:11.590 --> 00:30:14.910
very nervous about assuming that anybody wants to speak
475
00:30:14.910 --> 00:30:18.530
up. But it's like people must be sitting around the table with anxiety
476
00:30:18.530 --> 00:30:21.080
going, oh, don't ask me, don't ask me a question, don't ask me a question,
477
00:30:21.290 --> 00:30:25.270
avoid eye contact. And it's human nature, isn't it? And it's even
478
00:30:25.270 --> 00:30:28.970
the most extrovert people can sometimes avoid those sort of interactions.
479
00:30:30.190 --> 00:30:34.010
100%. And I think, look, a very great friend of mine, Caroline
480
00:30:34.010 --> 00:30:37.870
Casey, always says labels are for jam jars, right? I think we're really quick
481
00:30:37.870 --> 00:30:41.530
to label people with extrovert and introvert. And I, so they remind me of 2
482
00:30:41.530 --> 00:30:44.470
things that a couple of years ago I was leaving a role and I'd been
483
00:30:44.470 --> 00:30:47.450
there for a few years and I'd really enjoyed being there. And I'd been hired
484
00:30:47.450 --> 00:30:50.870
directly by the CEO and it was a great opportunity and we'd achieved some really
485
00:30:50.870 --> 00:30:54.730
great things. And we were all out for farewell drinks because
486
00:30:54.730 --> 00:30:57.030
we're Irish. So you have to go to the pub when you're leaving your company
487
00:30:57.030 --> 00:31:00.976
and We were just having a conversation about what was next for me. And
488
00:31:00.976 --> 00:31:04.090
this was before I set up my business. And they had said to me, you're
489
00:31:04.090 --> 00:31:07.540
such an extrovert, you know, you could, you could go speaking full-time, like you'd be
490
00:31:07.540 --> 00:31:11.439
great. And people love working with you and you're the centre of every, um, every
491
00:31:11.471 --> 00:31:15.258
gathering. And I was so taken aback because we'd worked with each other,
492
00:31:15.338 --> 00:31:18.291
not only for that period of time I was in-house in that organisation, but had
493
00:31:18.291 --> 00:31:21.821
been working with each other for the few years before that on various different
494
00:31:21.821 --> 00:31:25.351
projects. And they'd never realised that I'm not an extrovert.
495
00:31:26.619 --> 00:31:29.862
I am someone who will dial up the energy based on the people in the
496
00:31:29.911 --> 00:31:33.860
room, because sometimes people don't want a clown jumping all over them,
497
00:31:33.924 --> 00:31:37.392
right? Or someone trying to be a comedian. Sometimes you just need to be
498
00:31:37.392 --> 00:31:40.940
thoughtful and considerate around other people in the room and give them space to talk.
499
00:31:41.647 --> 00:31:45.628
But I'm absolutely not an extrovert, but I will, I will adjust how I behave
500
00:31:46.062 --> 00:31:49.851
to try and make sure not necessarily that I'm fitting in, but that,
501
00:31:50.060 --> 00:31:53.672
you know, that we're, we're able to work together because you don't need high energy
502
00:31:53.752 --> 00:31:57.519
all the time. And I was, I was so taken aback by that. And maybe
503
00:31:57.519 --> 00:32:00.083
it was a lack of awareness on my part. Maybe I, that's the way that
504
00:32:00.083 --> 00:32:03.655
he had seen me all the time because that's how I read a room. But
505
00:32:05.129 --> 00:32:07.741
to go back to another point that person said was, oh, you could go speaking
506
00:32:07.789 --> 00:32:11.762
full-time. When I first started doing public speaking, I genuinely thought I was
507
00:32:11.794 --> 00:32:15.126
gonna faint every time. My mouth would go dry and then it would go wet.
508
00:32:15.543 --> 00:32:17.786
And then, you know, that feeling when you're about to faint where like you get
509
00:32:17.786 --> 00:32:20.766
a rush of blood or heat up the back of your neck. And I had
510
00:32:20.766 --> 00:32:24.707
that for years. I even remember in university, I was so afraid.
511
00:32:24.755 --> 00:32:28.672
Yeah. to even do a presentation that I nearly failed one of my modules in
512
00:32:28.769 --> 00:32:32.590
first year. I was that afraid. I was willing to just flunk out because I
513
00:32:32.622 --> 00:32:36.508
was afraid to do presentations. But I knew that it was going to
514
00:32:36.556 --> 00:32:40.555
have to be a part of my career moving forward, especially if I wanted to
515
00:32:41.454 --> 00:32:44.954
continue with journalism or do communications or do the training that I'm doing today.
516
00:32:45.500 --> 00:32:48.679
So I had to put an awful lot of work into it, which just speaks
517
00:32:48.679 --> 00:32:52.678
to that, you know, you have to put work into what you're doing. We also
518
00:32:52.678 --> 00:32:55.231
have to try and be mindful of the people around you and how that's going
519
00:32:55.231 --> 00:32:59.186
to impact them as well. I'm relating to exactly what you just said there.
520
00:32:59.315 --> 00:33:03.042
I'm a fairly seasoned public speaker, professional speaker,
521
00:33:03.107 --> 00:33:06.160
and even now I get stage anxiety.
522
00:33:07.758 --> 00:33:10.352
If I'm staying in a hotel, I can't ever sleep in the hotel the night
523
00:33:10.400 --> 00:33:14.314
before. I'm up until 2 o'clock. I wake at 4. I have very
524
00:33:14.330 --> 00:33:18.114
little sleep. I turn up, I'm pacing, and then if I'm on
525
00:33:18.114 --> 00:33:21.911
next, I'm sort of hanging around. People are trying to talk to me.
526
00:33:22.217 --> 00:33:26.056
I go, I'm trying to get in the zone. And I said to one
527
00:33:26.056 --> 00:33:29.663
person, I said, look, if you told me that my slot was cancelled and I
528
00:33:29.663 --> 00:33:33.638
could go right now, I'd be gone. And literally
529
00:33:33.975 --> 00:33:37.406
as I'm walking up the stage, I go, but I think what I've learned is
530
00:33:37.518 --> 00:33:41.333
that once I've got, once I'm on the stage and I'm grounded and
531
00:33:41.349 --> 00:33:45.277
I've got that sweep of the audience, I've
looked around, taken my
532
00:33:45.277 --> 00:33:48.836
deep breath, I know that whatever comes outta my mouth is gonna be
533
00:33:48.836 --> 00:33:52.735
sensible. Although I, to be honest, I very rarely
534
00:33:52.783 --> 00:33:55.399
know what I'm going to say until it comes out of my mouth the first
535
00:33:55.495 --> 00:33:58.224
time, because I've got about 5 or 6 different openings and I'm not sure which
536
00:33:58.256 --> 00:34:01.271
one I'm going to use until it happens. And
537
00:34:02.174 --> 00:34:05.511
I'm just completely on a roll then. I get into flow and I'm good. But
538
00:34:05.560 --> 00:34:08.961
yeah, it's, I think quite a lot of professional speakers I know
539
00:34:09.542 --> 00:34:13.385
are very similar. We're not extroverts. We are performant.
540
00:34:13.772 --> 00:34:17.549
We're performers. And I know many stage actors who are not extroverts.
541
00:34:18.388 --> 00:34:22.145
But when you're delivering, you're able to step into that, into that zone,
542
00:34:22.401 --> 00:34:26.078
as you were saying. And I'm so glad that you shared that, especially
543
00:34:26.254 --> 00:34:30.187
as the great speaker that you are, because these things don't
544
00:34:30.203 --> 00:34:34.040
happen by accident. You know, no one lands on a stage and pulls a keynote
545
00:34:34.120 --> 00:34:37.813
out of their back pocket that they haven't practised. Like, you have 6 openers you've
546
00:34:37.813 --> 00:34:41.634
mentioned there. It's because you put the time in. And I'm pretty sure I'll
547
00:34:41.666 --> 00:34:44.475
make an assumption here, which I know I've been telling people not to do,
548
00:34:44.491 --> 00:34:47.907
but A lot of this comes down to, and I'll come back to that in
549
00:34:47.939 --> 00:34:51.531
terms of contradictions and situational leadership, but a lot of what comes down to
550
00:34:51.707 --> 00:34:55.652
landing a great speech is knowing your audience and thinking about who's going to
551
00:34:55.652 --> 00:34:59.629
be in the room. So it's not about what Joe wants to get across and
552
00:34:59.629 --> 00:35:02.772
what Amie wants to get across. It's what does, what does this group of people
553
00:35:02.772 --> 00:35:06.637
need to get across? I'm a firm believer that anyone who is
554
00:35:06.685 --> 00:35:10.598
managing people or setting up businesses should absolutely
555
00:35:10.614 --> 00:35:13.789
get communication support, not because we have to be
556
00:35:14.061 --> 00:35:17.896
extroverts or amazing inspiring keynote speakers,
557
00:35:18.555 --> 00:35:22.376
but that you need to have dedicated time to figure out
558
00:35:22.826 --> 00:35:26.165
or to set time aside to understand who your audience is and to be really
559
00:35:26.198 --> 00:35:29.875
clear around what they need, not just what you need to get across from them.
560
00:35:30.051 --> 00:35:33.664
But yeah, I think that part can sometimes be lost on people that the
561
00:35:33.664 --> 00:35:37.100
extrovert is the extrovert because that's just their personality. Well, no, maybe they're dialling it
562
00:35:37.100 --> 00:35:40.327
up because they feel like something is so important that you might remember it if
563
00:35:40.327 --> 00:35:44.289
it's more of a performance. Yeah, I definitely see myself
564
00:35:44.561 --> 00:35:48.169
as a performer rather than as an
565
00:35:48.249 --> 00:35:52.224
educator as such. You know, when I'm on stage, okay, if I'm doing a workshop,
566
00:35:52.353 --> 00:35:56.168
10, 20 people on the same level, it's different to
567
00:35:56.200 --> 00:35:59.695
being 6 foot in the air looking out over a group of people. So when
568
00:35:59.711 --> 00:36:03.559
you're up on stage, I think of it as a performance, you know,
569
00:36:03.639 --> 00:36:06.220
a rock star or whatever you're, what you're trying to do is you're trying to
570
00:36:06.220 --> 00:36:10.163
get the audience to beat with you, to get
571
00:36:10.163 --> 00:36:13.754
your rhythm, to show interest, to lean in, to show
572
00:36:13.770 --> 00:36:17.280
engagement. Whereas obviously when you've got 20 people or 10 people around the
573
00:36:17.280 --> 00:36:21.192
table, you can be one-to-one, you can lean into and talk to each individual
574
00:36:21.192 --> 00:36:24.975
person. But it's a different skill. But fundamentally, I
575
00:36:25.055 --> 00:36:27.940
just, I see it as a performance. And I look back at
576
00:36:27.940 --> 00:36:31.387
my early— I look back at my life and think,
577
00:36:31.868 --> 00:36:34.320
if I had my life again, I'd love to have been a rock star. You
578
00:36:34.336 --> 00:36:38.010
know, Suzi Quatro or some of those real old
579
00:36:38.042 --> 00:36:41.667
sort of Pat Benatar, sort of real leather rock
580
00:36:41.876 --> 00:36:45.597
type female sort of divas, if you like, of the '70s and '80s.
581
00:36:45.886 --> 00:36:49.720
And I thought, well, I can't sing, I can't play any instruments, but speaking is
582
00:36:49.736 --> 00:36:53.458
my performance. So I speak without music, I speak without
583
00:36:53.458 --> 00:36:57.195
singing it. So I have my stage, I have my microphone, and I have an
584
00:36:57.195 --> 00:37:01.077
audience. So it's, I think back and I think, well, I've
585
00:37:01.077 --> 00:37:04.109
actually achieved a goal. I didn't realise it was a goal, but now I look
586
00:37:04.109 --> 00:37:07.956
back, it was. Isn't that funny how you can have an
587
00:37:07.956 --> 00:37:11.065
idea or vision in your head and you can achieve it without even realising it?
588
00:37:11.129 --> 00:37:15.071
Because it just looked a little bit different. Yeah. So yeah, it is different. It's
589
00:37:15.071 --> 00:37:18.932
just different. I entertain people differently. And maybe that's the relationship I have with
590
00:37:18.932 --> 00:37:22.858
speaking is I'm entertaining because if I'm entertaining, people are
591
00:37:22.858 --> 00:37:26.592
engaging. If people are engaging,
they're listening. Hopefully they'll take, they'll then take some
592
00:37:26.624 --> 00:37:30.534
actions and do something with it rather than just
593
00:37:30.534 --> 00:37:33.852
laugh and, or or cry or whatever they're doing in my audience. Yeah,
594
00:37:33.900 --> 00:37:37.845
because you've got to leave people with impact and confidence to
595
00:37:37.845 --> 00:37:41.661
do something with it. Otherwise, we spend a lot of time with awareness. Awareness is
596
00:37:41.757 --> 00:37:45.670
good. I'm aware. Great. Well, fantastic. Now what? That is so,
597
00:37:45.878 --> 00:37:49.470
so powerful. And it's so nice to see that the
598
00:37:49.470 --> 00:37:53.382
inspiring talks have now moved to kind of action-oriented outside the
599
00:37:53.382 --> 00:37:56.766
room. Because it was, it was something that I struggled with very early in my,
600
00:37:57.247 --> 00:38:01.158
the speaking side of my work was So what next? And
601
00:38:01.158 --> 00:38:03.914
there was for a long time an appetite that you'd be hired in as a
602
00:38:03.914 --> 00:38:07.647
speaker to just do the inspiring part because that's, that was, that was the
603
00:38:07.647 --> 00:38:11.509
specification. That's all you needed. But things have moved beyond that now because I think
604
00:38:11.669 --> 00:38:14.634
part of it comes down to people wanting bang for their buck. But part of
605
00:38:14.634 --> 00:38:18.479
it is as well that people have moved
606
00:38:18.479 --> 00:38:21.844
beyond, like you were saying, just that awareness piece. I understand now the importance of
607
00:38:21.844 --> 00:38:25.369
X or Y or Z. What do I actually do now? And I think that
608
00:38:25.369 --> 00:38:29.328
comes down to the overall I suppose, shift that we're seeing that
609
00:38:29.841 --> 00:38:33.303
integrity is so much more important now than it's ever been. And how you do
610
00:38:33.303 --> 00:38:37.279
that is you actually, you do what you say you're going
611
00:38:37.311 --> 00:38:41.078
to do. So if you're going to invest in bringing in a speaker to help
612
00:38:41.078 --> 00:38:44.540
awareness around people development or
613
00:38:45.646 --> 00:38:49.590
serving customers from a particular dynamic, everyone in that room is going to have
614
00:38:49.590 --> 00:38:53.084
to leave with something to do moving forward so that they understand that it's not
615
00:38:53.084 --> 00:38:56.867
just enough to engage and have the nodding Churchill dogs in the background
616
00:38:56.867 --> 00:39:00.057
anymore. It's about bringing it outside of the room. room to actually have an impact,
617
00:39:00.090 --> 00:39:03.648
not just for the bottom line of a business, but also in terms of creating
618
00:39:03.680 --> 00:39:07.255
more integrity and authenticity in the business. For me, that's been
619
00:39:07.447 --> 00:39:11.086
really important. And it's something that I would always bring into my training
620
00:39:11.134 --> 00:39:15.046
sessions as well for people. Like, I can present you with all of the information,
621
00:39:15.062 --> 00:39:18.652
like you're saying, like a workshop and a keynote is fundamentally different. So in workshops,
622
00:39:19.069 --> 00:39:22.820
we are working together to learn something and I can present you that information and
623
00:39:22.820 --> 00:39:26.652
you can practise it here. But you have to decide what you're going to bring
624
00:39:26.764 --> 00:39:30.691
forward. I can only give you the information to a certain extent unless
625
00:39:30.691 --> 00:39:32.630
you're going hire me to sit beside you and tell you how to do it
626
00:39:32.630 --> 00:39:36.203
every day. You need to be intentional about what you're going to do
627
00:39:36.203 --> 00:39:40.129
next in terms of being a better coach or hiring different
628
00:39:40.129 --> 00:39:43.751
people or having a better onboarding process for people. It's not just enough to be
629
00:39:43.751 --> 00:39:47.356
aware. No, no. And what frustrates me
630
00:39:47.356 --> 00:39:51.218
often is in the line of work you do, I do, is how
631
00:39:51.266 --> 00:39:54.455
many callbacks you don't get. You know, there's a lot of intention, you know, oh
632
00:39:54.471 --> 00:39:57.339
yeah, we'll get you in. We'll start doing this. You run a couple of sessions.
633
00:39:58.334 --> 00:40:01.446
And then I say, oh yeah, we'll pick this up later in the year. And
634
00:40:01.446 --> 00:40:04.526
they never do. They've moved on, doing something else. You think, well, all of that
635
00:40:04.526 --> 00:40:08.247
investment you gave in your people's time, not just my cost, but the people
636
00:40:08.520 --> 00:40:12.402
gave up time for that. And what's the follow-up? I
637
00:40:12.466 --> 00:40:16.380
always send people a delegate pack afterwards. I give it a week. Then
638
00:40:16.380 --> 00:40:19.155
I say, these are the actions we agreed on. So they've had a chance to
639
00:40:19.171 --> 00:40:21.610
have a weekend and all the other stuff. And I want to drop back in
640
00:40:21.610 --> 00:40:25.509
your head a week later. And I very rarely get anybody Clicking on the
641
00:40:25.509 --> 00:40:28.496
links, I track the links and they, I very rarely get people clicking on it
642
00:40:28.496 --> 00:40:32.142
or downloading it or that you think, why did you come then? Did you,
643
00:40:32.737 --> 00:40:36.045
was I so good? You learned everything while I was in the room and you
644
00:40:36.045 --> 00:40:39.242
don't need to talk to me again. Or was I that bad that you didn't
645
00:40:39.258 --> 00:40:42.647
learn anything anyway, but the feedback form says I was good, but you didn't want
646
00:40:42.647 --> 00:40:45.763
to do anything with it. It's like, I think that's where we want to do
647
00:40:45.763 --> 00:40:49.586
is the measurements, is the measuring the impact a week later, a month
648
00:40:49.618 --> 00:40:53.355
later, and a year later. What's changed? It
649
00:40:53.355 -->
00:40:57.106
comes back, does not come back down to, so what's the motivation in the first
650
00:40:57.154 --> 00:41:00.809
place? Do you know? If we're talking about
651
00:41:00.985 --> 00:41:04.913
inclusion, right? So you could, you can use inclusion and you
652
00:41:04.913 --> 00:41:08.616
could call it people management, or you could call it customer acquisition. Whoever's listening to
653
00:41:08.616 --> 00:41:12.512
this episode, decide which phrase you want, right? But the principle is the same. What's
654
00:41:12.544 --> 00:41:16.327
the motivation for doing something? In a lot of cases, it might
655
00:41:16.391 --> 00:41:20.381
be Right, we're having a bit of an issue around engagement with people at
656
00:41:20.381 --> 00:41:24.210
the moment, or maybe there's something around our employer branding that we need to change,
657
00:41:24.787 --> 00:41:28.728
or maybe there's an issue around engagement, right? So let's
658
00:41:28.728 --> 00:41:32.093
bring in the shiny, the shiny thing that people are telling us they want us
659
00:41:32.093 --> 00:41:35.617
to do, and we'll motivate them for a while, and then we will
660
00:41:35.617 --> 00:41:39.591
fully intend on bringing this forward. And
661
00:41:39.623 --> 00:41:43.436
then what happens is day-to-day business gets in the way
662
00:41:43.709 --> 00:41:47.701
because it wasn't fully thought through. Now, I never sit here
663
00:41:47.701 --> 00:41:51.118
and I say to people, you have to have, you know, the perfect project plan
664
00:41:51.326 --> 00:41:55.033
with RACIs coming out your eyeballs, but you do need to think
665
00:41:55.033 --> 00:41:58.963
strategically. So if you're bringing someone in for the purposes of
666
00:41:58.963 --> 00:42:02.958
engaging or retaining or recruiting the best people in your organisation, and you're
667
00:42:02.958 --> 00:42:05.670
only going to do a one and done, you might as well not bother. And
668
00:42:05.686 --> 00:42:08.750
I'm not trying to shoot you in the foot, Jo, in terms of getting more
669
00:42:08.750 --> 00:42:12.713
speaking gigs, but the reality is you're going to lose
670
00:42:12.841 --> 00:42:16.834
more engagement and respect from your team If you're going to have the
671
00:42:16.834 --> 00:42:20.825
fun D&I committee, that's kind of just a lip service group that don't actually get
672
00:42:20.825 --> 00:42:24.735
to do the doing. It's so important that you're not just saying
673
00:42:24.767 --> 00:42:28.181
that you're going to do something, you actually go and do it moving forward because
674
00:42:28.213 --> 00:42:31.979
people can see through it. They can see through it and people want— so it's
675
00:42:32.043 --> 00:42:35.874
where we are today in the world is people want to be doing
676
00:42:35.970 --> 00:42:39.880
just more than the mundane tasks that they might find themselves
677
00:42:39.912 --> 00:42:43.566
doing. They want to be part of something bigger. And for mission-driven organisations,
678
00:42:43.678 --> 00:42:47.382
that's brilliant because you can connect. to a wider mission.
679
00:42:47.847 --> 00:42:51.744
But if you're in a standard corporate who is embarking on their
680
00:42:51.841 --> 00:42:55.722
D&I journey and it appears bitty and it's not
681
00:42:55.866 --> 00:42:59.603
linked back to the company strategy, not only are you going to lose engagement from
682
00:42:59.699 --> 00:43:03.212
your team, but you're also going to, I suppose, reduce any
683
00:43:03.244 --> 00:43:07.141
financial or profitability that you could have leveraged from that, be it
684
00:43:07.157 --> 00:43:11.151
by reducing hiring costs or being able to attract better customers.
685
00:43:11.327 --> 00:43:14.551
You're going to lose so much more than you even realise because you didn't simply
686
00:43:14.551 --> 00:43:18.480
think Is there something more to this than the very inspiring 30 minutes
687
00:43:18.480 --> 00:43:22.040
we're going to have when someone comes in to talk to us? You've
688
00:43:22.569 --> 00:43:26.161
mentioned a couple of words there and I'll pick up on them because one of
689
00:43:26.161 --> 00:43:29.834
them is, you know, you say one and done and yeah, that is the enemy
690
00:43:30.106 --> 00:43:32.592
of all of it, the one and done. We think we can solve the world
691
00:43:32.592 --> 00:43:36.569
with one initiative, but you use the word retention or retain. And whenever
692
00:43:36.585 --> 00:43:40.386
I do inclusive recruitment training or, I hate the term
693
00:43:40.386 --> 00:43:44.237
inclusive recruitment, But my first definition is, what is inclusive recruitment?
694
00:43:44.687 --> 00:43:48.218
Inclusive recruitment is just inclusion done well, or done right.
695
00:43:48.379 --> 00:43:52.376
It should be nothing special about inclusive recruitment. It's just good
696
00:43:52.408 --> 00:43:55.940
recruitment. 100%. But the objective should be
697
00:43:55.940 --> 00:43:59.439
retention. If you're not recruiting to retain,
698
00:44:00.435 --> 00:44:03.565
why are you recruiting? If you're not, so
699
00:44:04.432 --> 00:44:08.381
I would say most EDR, D&I, have whatever buzzword you want to
700
00:44:08.381 --> 00:44:11.217
use. if you're not thinking about retention
701
00:44:12.627 --> 00:44:16.072
as being an objective or an ROI, if you like,
702
00:44:16.633 --> 00:44:20.415
then you're missing a trick. Because if you don't treat someone fairly, you don't treat
703
00:44:20.415 --> 00:44:24.293
someone with dignity and respect, you don't give someone the needs, then are they going
704
00:44:24.293 --> 00:44:28.138
to come back as an employee, as a customer, as
705
00:44:28.186 --> 00:44:30.894
a whatever it may be? So DEI,
706
00:44:31.856 --> 00:44:35.702
going back to Maslow, the hygiene versus the
707
00:44:35.702 --> 00:44:39.379
And the motivation, if we're not giving people the hygiene, the
708
00:44:39.379 --> 00:44:42.654
dignity and respect is hygiene as far as I'm concerned. If you get that wrong,
709
00:44:43.329 --> 00:44:46.411
they're going to walk, they're going to quiet quit, they're going to do whatever. So
710
00:44:46.604 --> 00:44:50.538
every initiative you can fund is paid for by
711
00:44:50.634 --> 00:44:54.343
better engagement and retention of a customer or an employee
712
00:44:54.713 --> 00:44:58.341
and their productivity when they're with you. And I think people miss those tricks.
713
00:44:58.727 --> 00:45:00.718
They look at trying to justify it the other way around.
714
00:45:01.536 --> 00:45:05.356
100%. And it's, again, it's about systems thinking, right? So how
715
00:45:05.468 --> 00:45:09.207
does everything interact with each other? And this is, this was where my
716
00:45:09.416 --> 00:45:13.251
business came from with my little systems orientated head.
717
00:45:13.347 --> 00:45:17.022
So when I was sitting down to figure out, right, how can we help
718
00:45:17.038 --> 00:45:20.857
growing businesses to scale faster? For me, it's all down to
719
00:45:20.873 --> 00:45:24.628
people. So the easiest way for me to look at it and to
720
00:45:24.661 --> 00:45:28.207
systemize and productize what I'm offering was to look at the whole
721
00:45:28.255 --> 00:45:31.705
employee lifecycle across the 8 segments. And when I say 8, I kind
722
00:45:31.705 --> 00:45:35.169
of I get taken aback by some people that I'm initially talking to
723
00:45:35.169 --> 00:45:38.953
because there's 8 stages across the employee lifecycle. And that is from
724
00:45:39.643 --> 00:45:43.075
the attraction phase where someone first touches, hears, smells,
725
00:45:43.572 --> 00:45:47.533
thinks about your brand. And when it comes to retention, you should
726
00:45:47.597 --> 00:45:50.964
really be looking to maximise all of them. Now you don't, look, I never go
727
00:45:50.964 --> 00:45:53.514
into a project with a new client and I say, right, we're going to tackle
728
00:45:53.594 --> 00:45:57.443
every, every one of the 8 stages. It's not possible. We find the biggest pain
729
00:45:57.619 --> 00:46:01.531
point in terms of retention. Sometimes that is the recruitment side of
730
00:46:01.531 --> 00:46:05.346
it, and I wholeheartedly agree with your definition. Sometimes it's onboarding. I have
731
00:46:05.379 --> 00:46:09.050
started in so many organisations throughout my career where I
732
00:46:09.082 --> 00:46:12.336
walked in the door, I was given a laptop, a couple of pamphlets, and that
733
00:46:12.352 --> 00:46:15.542
was it. Didn't even know where the bathroom was. If you think about how much
734
00:46:15.639 --> 00:46:19.550
money we spend on hiring people, and then we just let them
735
00:46:19.582 --> 00:46:23.494
sit at a desk getting paid, not really contributing for
736
00:46:23.494 --> 00:46:27.357
how long, and that That takes away from feeling of belonging and
737
00:46:27.357 --> 00:46:31.349
confidence and ability to contribute. We should be looking at how can we reduce
738
00:46:31.349 -->
00:46:35.212
the time from when someone starts to when they can contribute, and taking
739
00:46:35.212 --> 00:46:38.979
that intentional, I suppose, support that we give to people across the
740
00:46:38.979 --> 00:46:42.458
employee lifecycle, whether it is development or
741
00:46:42.650 --> 00:46:46.321
engagement. And even, this is the one that makes people feel uncomfortable,
742
00:46:46.738 --> 00:46:50.617
when people are exiting your business. You know, that's really important because
743
00:46:50.617 --> 00:46:54.512
that's not just 2 parts of the employee or one part of the employee lifecycle.
744
00:46:54.833 --> 00:46:58.747
The exiting process is 2 parts. One is offboarding someone successfully
745
00:46:59.020 --> 00:47:02.727
with dignity and respect, because that sends a bigger message to your,
746
00:47:03.273 --> 00:47:07.269
to the staff that are staying in your organisation than you ever realise. And
747
00:47:07.269 --> 00:47:10.976
the second one then is the alumni side of that. So, are they going to
748
00:47:10.976 --> 00:47:14.843
become an advocate for your business? Are they going to stay as a
749
00:47:14.891 --> 00:47:18.470
customer? Years ago, I was leaving
750
00:47:18.534 --> 00:47:22.514
somewhere and the CEO came into the canteen and jokingly, and it did come from
751
00:47:22.530 --> 00:47:26.445
a good place, Well, I'm going to choose to believe that they
752
00:47:26.445 --> 00:47:28.691
didn't mean it to come across the way it did. And he called me a
753
00:47:28.691 --> 00:47:32.637
traitor in front of everyone for choosing to leave. And he was
754
00:47:32.637 --> 00:47:36.536
a goofball, right? This person is a particular goofball and didn't mean it to
755
00:47:36.552 --> 00:47:38.974
come across the way that it did. Now, it had no impact on me. I
756
00:47:38.974 --> 00:47:41.156
had handed in my notice and I think it was like my second or third
757
00:47:41.204 --> 00:47:44.990
last day. It just didn't land very well with everyone else in that
758
00:47:44.990 --> 00:47:48.760
canteen. And people remember that. They remember how their colleagues were
759
00:47:48.760 --> 00:47:52.656
treated. Yeah. Throughout their, their time in the business, but also when they
760
00:47:52.752 --> 00:47:56.680
were leaving. So, you know, retention isn't just when the bonuses are
761
00:47:56.696 --> 00:48:00.639
coming around or when the performance review happens or when you're having
762
00:48:00.639 --> 00:48:04.470
the annual awards and you're going to give someone an award because they worked
763
00:48:04.470 --> 00:48:08.205
hard and this might keep them another little bit longer. It is
764
00:48:08.301 --> 00:48:12.181
looking at all of the touchpoints that you have with your employees. And a
765
00:48:12.245 --> 00:48:15.547
lot of that comes down to making sure that they are managed well, that there's
766
00:48:15.611 --> 00:48:19.298
good communications in the organisation, and that you have a 2-way
767
00:48:19.539 --> 00:48:23.070
system for people to interact with the each other. It's not just top-down, it's also
768
00:48:23.070 --> 00:48:27.010
bottom-up. Yeah. And I think fundamentally, if someone leaves, okay, there
769
00:48:27.010 --> 00:48:30.750
are lots of reasons why people move on, but fundamentally it's because you couldn't
770
00:48:30.750 --> 00:48:34.530
offer them something that they wanted or needed, whether it's
771
00:48:34.530 --> 00:48:37.750
employment at a location because they want to transfer and move somewhere else in the
772
00:48:37.750 --> 00:48:41.010
country or move to a different country. You couldn't offer them a desk in that
773
00:48:41.010 --> 00:48:44.430
place, or you couldn't offer them remote work or whatever it may be, or you
774
00:48:44.430 --> 00:48:48.170
didn't offer them growth. You didn't offer them psychological safety. You didn't offer them money.
775
00:48:48.610 --> 00:48:52.120
People leave because you are not offering them something they need. need, and they can
776
00:48:52.120 --> 00:48:55.460
find it elsewhere. And that's all it is. It says half of it
777
00:48:55.460 --> 00:48:58.920
is, what have I done wrong? What could I do better next time as an
778
00:48:58.920 --> 00:49:02.880
employer to meet those needs? And I think if you focus on
779
00:49:02.880 --> 00:49:06.480
that as part of the offboarding, to learn those lessons rather than just going, what
780
00:49:06.480 --> 00:49:09.860
was wrong? Oh yeah, your manager unhappy, take
781
00:49:09.860 --> 00:49:13.780
another. And you don't learn any lessons from it. And it has
782
00:49:13.780 --> 00:49:17.360
to be a very useful— Also, you want
783
00:49:17.360 --> 00:49:20.880
to leave this person. I think you're completely correct there with the alumni.
784
00:49:21.477 --> 00:49:24.509
You want to send advocates out into the world
785
00:49:25.343 --> 00:49:29.289
about your brand as an employer and also your brand
786
00:49:29.433 --> 00:49:33.363
as a consumer. Because I think Virgin Media had a
787
00:49:33.363 --> 00:49:37.229
problem in the UK where they recognised that they had a churn
788
00:49:37.358 --> 00:49:41.304
problem on their cable TV system and they traced
789
00:49:41.304 --> 00:49:44.705
it back down to poor interview experience. So they were interviewing all these people
790
00:49:45.314 --> 00:49:48.780
and the word got out that they were a bad company to work for. or
791
00:49:48.908 --> 00:49:52.217
to be hired from, and it led to churn on their, on their, on their
792
00:49:52.217 --> 00:49:55.879
platform. So you just don't know who's listening sometimes.
793
00:49:56.056 --> 00:49:59.814
100%. And the other side, it is a huge learning
794
00:49:59.846 --> 00:50:03.749
opportunity, the exiting process, which is why I think businesses really
795
00:50:03.781 --> 00:50:07.620
have a great opportunity, right, to be able to do it well. Sometimes
796
00:50:07.620 --> 00:50:11.571
people just leave a business,
right? And leaving is not a bad thing. It
797
00:50:11.571 --> 00:50:15.474
leaves room for different people to come in, different thoughts, different approaches to things,
798
00:50:15.666 --> 00:50:19.198
and can lead to innovation. But if you think about that, that storey I've shared
799
00:50:19.198 --> 00:50:22.857
about that process, that leaving experience I had where I was
800
00:50:23.130 --> 00:50:27.062
called a traitor compared to earlier in my career, I was
801
00:50:27.062 --> 00:50:31.059
working in not-for-profit, great relationship with the CEO. I've been
802
00:50:31.059 --> 00:50:34.718
very lucky. I've always been able to work directly with senior leaders throughout my career.
803
00:50:35.488 --> 00:50:38.554
It's probably why it's informed what I do in Afox Consulting. But
804
00:50:39.404 --> 00:50:43.240
this CEO knew that I wanted to grow and develop in my career and
805
00:50:43.272 --> 00:50:46.289
that there probably wasn't very many opportunities in that organisation.
806
00:50:47.525 --> 00:50:50.589
And they sat down with me and they said, there's probably not very many opportunities,
807
00:50:51.134 --> 00:50:54.872
but actually here's one that I found in a somewhat similar organisation.
808
00:50:55.001 --> 00:50:58.354
And I think you should go for it. And I'll really help you in your
809
00:50:58.354 --> 00:51:02.300
process. Now, once I got over the initial shock and thinking, you know, you have
810
00:51:02.348 --> 00:51:04.290
that panic moment where you're like, oh my God, they hate me. They want me
811
00:51:04.290 --> 00:51:07.899
to leave. And I came back down to ground and I realised, oh my God,
812
00:51:07.964 --> 00:51:11.750
what an incredible way to leave an organisation. Now, I actually,
813
00:51:11.846 --> 00:51:15.536
I ended up going somewhere else, not where that person had
814
00:51:15.584 --> 00:51:19.416
recommended. But still to this day, I have an
815
00:51:19.465 --> 00:51:23.040
amazing relationship with that CEO. We still continue to work together,
816
00:51:23.457 --> 00:51:27.433
and he's one of the most inspiring leaders I've ever come across because of that
817
00:51:27.610 --> 00:51:31.458
openness and, I suppose, positive view that they had
818
00:51:31.458 --> 00:51:34.937
around the exiting process. And he actively said to me at the time, he said,
819
00:51:35.066 --> 00:51:38.497
anyone that leaves this organisation, I want them to be an ambassador. I want them
820
00:51:38.593 --> 00:51:42.072
to leave and do great things and to come back and to donate,
821
00:51:42.136 --> 00:51:46.033
donate their money to the organisation. And just that openness
822
00:51:46.145 --> 00:51:49.769
and an awareness that people can't stay somewhere
823
00:51:49.769 --> 00:51:53.682
forever, but you can keep a great relationship with them, has never left me.
824
00:51:54.548 --> 00:51:57.980
Yeah. And we also know that someone may leave
825
00:51:58.798 --> 00:52:01.973
and then realise they've made a decision that wasn't right. And they might want to
826
00:52:01.973 --> 00:52:04.458
say, you want to leave that door open. You don't want to slam that door
827
00:52:04.506 --> 00:52:08.275
shut. If they were a great employee, why wouldn't you want to welcome them back
828
00:52:08.596 --> 00:52:12.221
a year later or a month later, whatever it may be? And I think You
829
00:52:12.221 --> 00:52:15.559
don't want to leave that bad taste in anyone's mouth. Next time you see the
830
00:52:15.559 --> 00:52:18.592
person, you want to give them a hug and show interest because
831
00:52:20.069 --> 00:52:24.049
most people work with people they like and they keep in touch.
832
00:52:24.161 --> 00:52:28.013
They're on each other's Facebooks. So you don't want to create this bad
833
00:52:28.013 --> 00:52:32.009
feeling and send somebody off with it because they're still friends
834
00:52:32.009 --> 00:52:35.155
with people. The first thing they're going to say, oh yeah, that last week was
835
00:52:35.155 --> 00:52:39.071
a nightmare and I never— good luck. If you ever want to come with
836
00:52:39.087 --> 00:52:42.824
me, let me know. And Yeah, it sets that rot in if you're not
837
00:52:42.856 --> 00:52:46.799
careful as well, doesn't it? Yeah, because no matter how special your organisation
838
00:52:46.847 --> 00:52:50.486
is, you are not just the organisation. You are part of a
839
00:52:50.695 --> 00:52:54.462
wider ego or eco. So, it's, it's not you against the world.
840
00:52:54.638 --> 00:52:58.629
So, if all you're ever doing is looking internally, as opposed to looking externally,
841
00:52:58.790 --> 00:53:02.220
you're going to miss out on so much more. And sometimes that external is because
842
00:53:02.236 --> 00:53:05.603
people have left. And other times it's to actually see not only what your
843
00:53:05.603 --> 00:53:08.680
competitors are doing, but what your allies are actually doing as well. You need to
844
00:53:08.680 --> 00:53:12.127
have a broader level of awareness than just us and how I feel and what
845
00:53:12.127 --> 00:53:15.316
I think what we should be doing. You need to think a little bit bigger
846
00:53:15.510 --> 00:53:17.066
because you're going to miss out on so much more.
847
00:53:19.957 --> 00:53:23.532
Hmm. Amie, it's been fascinating having a chat. We've been rabbiting on now for the
848
00:53:23.532 --> 00:53:25.487
best part of an hour and a bit. So we had a good chat in
849
00:53:25.487 --> 00:53:28.924
the green room first. How can people get ahold of you? The best way to
850
00:53:29.101 --> 00:53:32.592
get in touch is to connect with me on LinkedIn. So it's A-M-I-E,
851
00:53:32.962 --> 00:53:36.702
Amie Fox. And you can find me on my website, afox.ie,
852
00:53:37.091 --> 00:53:39.524
and you can get my book on Amazon or you can find it on the
853
00:53:39.524 --> 00:53:43.401
website as well. And what's the book called? The book is called
854
00:53:43.401 --> 00:53:47.285
Mind the Blind Spot: Decision to Done. Mind the Blind Spot.
855
00:53:47.333 --> 00:53:50.205
Wow. That's a real play on the words though, isn't it? Yeah. I know I
856
00:53:50.205 --> 00:53:53.045
can't help myself. And every other book is going to have somewhat of a similar
857
00:53:53.045 --> 00:53:56.800
title. I just can't help myself. No, but it's
858
00:53:56.800 --> 00:54:00.539
also being, well, owning who you are, isn't it? As well, not being
859
00:54:00.571 --> 00:54:04.246
ashamed. It's part of your superpower, isn't it? It is. And
860
00:54:04.519 --> 00:54:07.953
it's part of my superpower, but it also just highlights the fact that there are
861
00:54:07.953 --> 00:54:11.628
so many blind spots that we have in our organisations. that if we
862
00:54:11.628 --> 00:54:15.581
just pause, reflect, and actually acknowledge what's going on, you'll be able to mitigate
863
00:54:15.581 --> 00:54:18.858
against them moving forward. Yeah. So,
864
00:54:19.661 --> 00:54:22.746
what would you like to leave our listeners with? What's your
865
00:54:23.613 --> 00:54:27.228
mic drop nugget you want to leave people with? I'm going to
866
00:54:27.228 --> 00:54:31.132
steal it from a bit of feedback I got before, after doing
867
00:54:31.324 --> 00:54:35.308
a keynote, which was also stolen from Maya Angelou,
868
00:54:35.501 --> 00:54:39.463
which is people will forget what you did. And they'll forget what you
869
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said, but they'll never forget how you made them feel. Exactly.
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Thank you. Thank you so much.
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As we bring this conversation to a close, I want to express my
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deepest gratitude to you, our listener, for lending your
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ear and heart to the cause of inclusion.
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Today's discussion struck a Consider subscribing to
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Inclusion Bites and become part of our ever-growing
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community driving real change. Share this journey with
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friends, family, and colleagues. Let's amplify the voices
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that matter. Got thoughts, storeys, or a vision
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to share? I'm all ears. Reach out to jo.lockwood@seechangehappen.co.uk
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and let's make your voice heard. Until next time, this is
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Joanne Lockwood signing off with a promise to return with
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more enriching narratives that challenge, inspire, and
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unite us all. Here's to fostering a more inclusive world, one
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episode at a time. Catch you on the next bite.