# Zeynep Tufekci
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zeynep tufekci (Turkish: Zeynep Tüfekçi; [zejˈnep tyˈfektʃi]; ZAY-nep tuu-FEK-chee) is a sociologist and writer. Her work focuses on the social implications of new technologies, such as artificial intelligence and big data, as well as societal challenges such as the pandemic using complex and systems-based thinking. She has been described as “having a habit on being right on the big things” by The New York Times and as one of the most prominent academic voices on social media by The Chronicle of Higher Education.
We're building a dystopia just to make people click on ads | Zeynep Tufekci
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to pol…
We're building a dystopia just to make people click on ads | Zeynep Tufekci
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to pol…
We're building a dystopia just to make people click on ads | Zeynep Tufekci
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to pol…
We're building a dystopia just to make people click on ads | Zeynep Tufekci
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to pol…
We're building a dystopia just to make people click on ads | Zeynep Tufekci
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to pol…
Rallying Cry
A year into the Trump Administration, thousands continue to take to the streets but has the press lost interest? This week we look at the nature of protest in an era of never-ending distraction. We also take a deep dive into the world of right-wing conspiracies, as well as meme culture as a whole. …
Covid-19 and Information
World Questions tackles the global issue of Covid-19: not just the disease itself but the information surrounding the pandemic. What should we have known and what questions should have been asked? Sharing information - and understanding the basis of the decisions of the scientists and the politicia…
The 2026 Distinguished Lecture: Dr Zeynep Tufekci: Are We Having the Wrong Nightmares about AI?
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Internationally renowned techno-sociologist and New York Times columnist Dr Zeynep Tufekci, Henry G. Bryant Professor of Sociology and Public Affairs at Princeton University, will deliver the 2026 Fulbright Distinguished L…
What Does It Mean to Be Human? Ep 6: The Whole Messy Thing We Want to Protect
In a world racing toward smarter machines, empathy speakers and authors Rob Volpe and Maria Ross get curious in this limited subseries about what only humans can feel, do, and be — and why that's our greatest competitive advantage. Enjoy this limited subseries here on The Empathy Edge.
Synthesis, …
“Nothing Is Ever Over”
There’s no shortage of diagnosis of what went wrong with the social web, most of it on the social web. It’s a familiar space for writer, speaker, and researcher Erin Kissane, who’s spent a career with a sharp eye and an indefatigable resolve doing what she fully admits isn’t really anyone’s job.
S…
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